When traditional faith meets the digital wave
Founded in 2014, Ginhuan Taizihui is dedicated to promoting religion, humanities education, and charitable culture. Followers used to find the temple mainly through the deity’s reputation and their own proximity, and information spread largely by word of mouth. But as generations change quickly, younger followers and their elders behave more and more differently, and the way faith is passed on has hit a bottleneck.
Ginhuan Taizihui wanted a way to carry its faith forward and strengthen its bond with followers, while engaging them the way people interact today. That was the starting point of this project with OakMega Social CRM.
- LINE friends: 11,400+
- Modules used: OakMega Forms, gamification module, sharing module, bot interactions
Three key pain points: where follower relationships broke down
Pain point 1: Information wasn’t getting through
- Relied mainly on word of mouth
- Lacked channels for proactive outreach
- Couldn’t reach younger potential followers or those living farther away
Pain point 2: The connection dropped as soon as offline events ended
- No ongoing engagement after worship ceremonies or events
- Loyalty was hard to build, and relationships with followers couldn’t deepen
Pain point 3: A diverse following made consistent communication difficult
- Younger followers value privacy and don’t want to be disturbed
- Older followers aren’t familiar with digital interfaces
- No single communication style could meet everyone’s needs
Building a complete digital faith journey
We rebuilt an online-and-offline journey for Ginhuan Taizihui’s followers, powered by OakMega modules.
Strategy 1: Turn passive reading into active participation
Module: Live polls × religious trivia
Fun interactive quizzes replaced stiff, traditional announcements.
- Detailed religious knowledge is sent automatically after each vote
- Content is tied to festival themes
- Followers learn about the culture naturally instead of just receiving it
This approach significantly increased engagement and made religion feel closer.
Strategy 2: Followers don’t just receive; they become messengers
Module: Content sharing × incentives
- Shareable blessing cards and prayer content
- Clear share CTAs built into messages
This strategy pushed content beyond geographic limits and brought in substantial organic traffic.
Strategy 3: Consolidate scattered information and shorten the path to action
Module: Multi-page messages
This month’s blessings, fundraising, and event information were combined into a single entry point, so followers can see everything important at once. This directly improved:
- Registration efficiency
- Conversion rates
- Clarity of the user experience
Strategy 4: Lucky draws × share to enter, driving reach
- Followers must share first to qualify for the draw
- Encourages followers to spread the word on their own
- Builds excitement around events
This mechanism turned religious motivation into organic promotion.
Strategy 5: Ghost Festival (Zhongyuan Pudu): drive traffic online, follow through offline
Early stage → content-driven traffic, customer service support, self-service registration
Late stage → countdown reminders, extra spots, segmented communication
Here’s how it worked:
Early-stage strategy
- Warmed up with image cards, trivia, and blessing options
- Helped followers understand the meaning of the rituals
- Routed followers less comfortable online to customer service
Late-stage strategy
- Used countdowns to create urgency
- Released extra spots to generate buzz
- Segmented outreach to cut communication noise
The full OMO design significantly boosted registration conversions and content engagement, with registrations reaching twice the previous year’s number.
With OakMega Social CRM, Ginhuan Taizihui achieved the following in four months:
When religious culture meets digital strategy, faith is not only seen, but understood, embraced, and carried forward.
