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Services: The New Software | CEO Insights
Will your AI product become a built-in feature the moment the next version of Claude ships? Sequoia partner Julien Bek pinpoints the defining strategic split of the AI era: if you sell tools, you are in a constant race against the models; if you sell outcomes, every model upgrade makes you stronger. From insurance and accounting to legal work and managed IT, this piece shows how AI is moving from assisting with work to actually taking it over.
Porsche TsaiCEO
Turning Greetings into Engagement: A 5-Second Video That Stops the Scroll
New Year greetings shouldn't be something people just scroll past. This time, we used the unique nature of video messages to hide the answers inside 5-second videos, giving people a reason to “watch it again.” The result: 200+ more engaged users and a 137% lift in engagement rate. In an era of 8-second attention spans, the right approach makes engagement happen naturally.
Abby LinBrand Marketing Designer.webp)
From “Chinese Monster” to Brand Building: Traffic Is Just the Start, Members Are the Asset | CEO Insight
“Chinese Monster” has become a full-blown phenomenon in Taiwan. As a CEO who has tracked digital and social trends for years, what interests me most isn’t the entertainment value — it’s the community-building logic behind it.
Porsche TsaiCEO.webp)
Social Media Isn’t Social Anymore: How to Grow Traffic Steadily in the Age of Interest Media | CEO Insight
Ten years ago, running a brand on Facebook and Instagram was simple. You posted, most of your followers saw it, engagement came naturally, and the value of social was connection. Today that logic has all but collapsed. I follow more than a dozen accounts, yet often go a whole day without seeing anything from them. Instead, I get algorithm-picked short videos and trending topics.
Porsche TsaiCEO
Ten Years of Digital Transformation Talk and Still Stuck: The Three Pain Points Holding Companies Back | CEO Insight
Thirty years on, we’ve moved through the information age and the digital age, and now AI is ushering in the intelligent age. In this article, I look at the three pain points companies must solve before they can step into the intelligent age. | CEO Insight
Tia WangBrand Marketing Manager
A Must-Have Strategy for HCP Satisfaction: How Biotech Companies Can Adopt Omnichannel
Omnichannel marketing combines multiple communication channels to give customers an integrated, cross-channel experience. With an omnichannel approach, companies can deliver the same experience on every channel and build a consistent brand image across platforms.
Samuel JengHead of Product
A Must-Know for Biotech and Pharma: The Leading Omnichannel HCP Communication Platforms
In biotech and pharma, the omnichannel HCP communication platform is a hot topic and a key service category. In this article, we introduce the main omnichannel HCP communication platform services and weigh their pros and cons.
Samuel JengHead of Product
2023 Content Trends for the Biotech and Pharma Industry: DEEP
In 2023, the biotech and pharma industry faces a series of content challenges. In a fiercely competitive market, winning over HCPs has become a matter of survival. Here are four content trends and principles, spelling out DEEP, to help companies stand out in these challenging times.
Samuel JengHead of Product
Rep-triggered Instant Message: The Next Generation of HCP Communication
Rep-triggered Instant Message is a messaging-app-based way to deliver information, best understood as an upgraded extension of Rep-triggered Email. Because Rep-triggered Email involves many cumbersome steps, and messaging apps are now widespread, the market has begun embracing Rep-triggered Instant Message (RTIM). Moving from email to messaging apps can sharply raise HCP open and engagement rates while making identity verification more reliable.
Samuel JengHead of Product
Predicting the Future of Sales: AI Copilot, the Sales Tool for Stronger HCP Relationships
In today's business environment, sales reps have to handle a large volume of HCP data, including each HCP's preferences, interests, and interaction history. The sheer volume often keeps reps from finding HCP information quickly, or from building relationships with confidence when they're in front of an HCP. Managing HCP data effectively has become an essential part of modern business.
Samuel JengHead of Product
LINE CRM vs. Traditional CRM: 5 Key Differences and Real-World Use Cases
A comparison of real-world use cases for Social CRM and traditional CRM. Social CRM systems support a wider range of scenarios, giving you a clearer view of customer needs and behavior while boosting loyalty and competitiveness. Choosing the right CRM tool helps businesses manage customer relationships better and grow both their competitive edge and market share.
Wayne ChungCustomer Success Specialist
How to Use ChatGPT for Content Marketing: Strategy, Methods, and Examples in One Guide
ChatGPT, the AI chatbot that exploded in 2023, is transforming how we work. This guide shows marketers how to use ChatGPT for content marketing—especially if you’re a one-person team juggling multiple channels, fast-turnaround copy, and a constant need for fresh ideas.
Wayne ChungCustomer Success Specialist
What Is OCE? The Omnichannel Customer Engagement Strategy Every Pharma Company Needs
As digital transformation sweeps the globe, pharma companies keep looking for new technology to boost productivity. Omnichannel Customer Engagement (OCE) is the most important piece of a pharma CRM strategy: it unifies online and offline, cross-device, multi-scenario communication and records every touchpoint with HCPs, giving pharma companies a 360-degree view of each customer.
Porsche TsaiCEO
Did COVID and MRT Construction Really Close ATT Dazhi?
Did you catch the news that ATT in Dazhi is closing? Or, like most people, did you not even know Dazhi had an ATT?
Will LinSenior Account Executive
Life as an OakMega Intern: Iris Liu's Internship Story
OakMega is a startup just over three years old. Beyond growing the business, we want to stay energized and driven, so we regularly bring on interns whose diverse perspectives spark fresh ideas. Iris, an intern on our Marketing and Customer Success teams, joined OakMega in July last year (2022). Here's a look at her internship.
Howard HuangMarketing Specialist
Apps and LINE Both Live on Your Phone. So What's the Difference?
In the smartphone era, apps and instant messaging have become an essential part of everyday life. Depending on how well customers know a brand and how often they engage with it, brands can use an app and a LINE Official Account as different ways to communicate, putting each channel to work at the right moment to strengthen relationships with users.
Will LinSenior Account Executive
There's Always a Smoother Way to Communicate and Build Relationships with Physicians
Pharma CRMs typically get their data from sales reps or email, but isn't there a more efficient way? CRM and SCRM are fundamentally different. Having a CRM doesn't complete your digital transformation; you also need a channel to actually talk to customers, or your CRM stays empty. It's like buying an unfinished house and never furnishing it: how do you live in it? Here's how SCRM solves the problem.
Will LinSenior Account Executive
Lunar New Year LINE Marketing: Build a Pinball Game with a Plain LINE Chatbot!
Today's challenge: build a pinball mini-game using nothing but a basic LINE chatbot, no modules required. After all, making the most fun game out of the most basic features is where real skill shows. Let's dive right in!
Samuel JengHead of Product
OakMega 2022 Year in Review: Using Technology to Build Relationships First, Sales Second
For OakMega, 2022 was a year of constant adaptation. The direct impact of the pandemic has quietly faded, replaced by a whole new set of post-pandemic challenges. What hasn't changed is our belief that technology creates a better future. We keep advancing on the road to digital transformation, helping our clients get their message across effectively and build warm, lasting relationships.
Howard HuangMarketing Specialist
Social CRM vs. Traditional CRM: Keeping Up with Ever-Changing Consumer Behavior
Today's shoppers gather information both online and offline, and as consumers grow more self-aware, emotional factors increasingly shape purchase decisions. Customer relationship management is the bridge that builds warm connections between brands and consumers. In an era dominated by social apps, traditional CRM is evolving into Social CRM. To stand out in the OMO battlefield, understanding the difference between traditional CRM and Social CRM and getting a clear picture of your consumers is the most powerful weapon brands and businesses have.
Iris LiuMarketing Intern
Connect Your LINE Official Account to a Third-Party API Platform and Grow Your Prospect Pool with the LINE API
What should you weigh when choosing between the native LINE Official Account dashboard and a third-party API platform, and what does a third-party API service actually add? We use OakMega Social CRM as our example.
Howard HuangMarketing Specialist
The Inflation Tsunami Is Here: How Businesses Can Use Customer Loyalty Programs to Keep Existing Customers and Overcome Sales Slumps
OakMega Social CRM helps businesses build a first-party database inside messaging apps with a CRM system, use a marketing flywheel to extend the reach of their messages to existing customers, and optimize every touchpoint, so they can launch a customer loyalty program amid the 2022 inflation wave, keep customers, and overcome sales slumps.
Howard HuangMarketing Specialist
Catch the Border-Reopening Flight! Three Strategies for KOLs to Build a Loyal Fan Base on LINE
Taiwan’s borders, closed during the pandemic, officially reopened last month, and the 0+7 quarantine policy is bringing travel back in force. For nano- and micro-influencers and bloggers with 1,000 to 100,000 followers, an emotional connection with fans is the foundation of steady traffic growth. Holding on to that traffic doesn’t have to mean constantly creating new content: by combining new and existing content through Social CRM and pairing it with LINE scenario design, you can engage loyal fans deeply, ride the reopening wave, and build a top-tier pool of loyal fans.
Iris LiuMarketing Intern
How Does the LINE API Work? How APIs Help Brands Improve Member Management
In the membership economy, building customer-centric interactions and data-driven strategies on the front line isn't enough. Whether a brand can activate its internal data and use it in real time is what makes or breaks a data-driven strategy, and APIs are the bridge that brings that data to life.
Howard HuangMarketing Specialist
What Is an Ideal Customer Profile? How to Use It with Buyer Personas to Find Prospects and Optimize Your Sales Process
An ideal customer profile helps brands reach prospects more precisely when setting sales goals and running the sales process. So how do you build an ideal customer profile for your brand? And how does it differ from a buyer persona in definition and use cases?
Howard HuangMarketing SpecialistStart your AI transformation today.
