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SparkLabs Taipei Demo Day 7: Key Takeaways
SparkLabs Taipei Demo Day 7 took place this Wednesday (8/31), with the seventh batch of startups covering robotic process automation, healthcare, smart logistics, and more. In his opening remarks, co-founder and managing partner Edgar Chiu announced that the accelerator is now SparkLabs Taiwan, aiming to connect startups' solutions with more long-term partners, help them grow from Taiwan to the world, break tradition, and embrace innovation.
Howard HuangMarketing Specialist
How to Master Touchpoints: Three Stages of Content Marketing for Precise Customer Touchpoints
Customers can reach you through countless channels. Delivering your brand message precisely—and making every interaction count—starts with the fundamentals of touchpoints, the role content marketing plays across the customer journey, and the extra value a CRM gains from content marketing. Strengthening every customer interaction is how you stand out from the competition.
Iris LiuMarketing Intern
OakMega 2022 Q3 White Paper: The Complete Guide to CRM for the Biotech and Pharmaceutical Industry
This white paper matches common symptoms with the right digital transformation prescriptions, explains why Social CRM effectively addresses where the industry stands today, and shares insights from OakMega as the leading Social CRM provider helping biotech and pharma companies break through in digital transformation.
Howard HuangMarketing Specialist
What Is Customer Loyalty? Upselling Strategies That Build Loyalty Across the Customer Journey
Did you know acquiring a new customer costs five times as much as retaining an existing one? Brands naturally want to grow their pool of prospects and stand out from the competition. But as engagement channels multiply and prospect behavior grows fragmented and harder to read, keeping existing customers and raising their lifetime value is a priority no brand can ignore. Customer loyalty is a key strategy for understanding your existing customers and sustaining those relationships.
Howard HuangMarketing Specialist
The Essential CRM Glossary: Key Terms and Concepts for Building Customer Relationships
For businesses, CRM is more than adopting a piece of software. It reshapes how companies sell to customers and can even transform the whole organization. This article gives you a quick grounding in the basic types of CRM, then moves on to related marketing and sales terms, so you can master the essential concepts and start building lasting customer relationships.
Howard HuangMarketing Specialist
OakMega 2022 Q2 White Paper: Building a Successful Post-Sales Customer Experience with CRM
OakMega’s latest white paper, the “2022 Brand Customer Retention White Paper,” takes a customer lifecycle view to show how brands can use Social CRM and other martech tools to understand existing customers’ behavior in the post-sales stage, deliver tailored experiences to each customer group, and raise customer retention.
Howard HuangMarketing Specialist
Free Marketing Template | Win the 618 Mid-Year Shopping Festival: Fast Customer Acquisition for E-commerce and Retail
With the rise of e-commerce platforms and two years of the pandemic driving more people to care for themselves and quarantine at home, this year's stay-at-home spending is poised to hit another peak. E-commerce and retail brands that adopt marketing automation tools and seize the 618 mid-year shopping festival can acquire customers fast and capture 618 sales opportunities.
Howard HuangMarketing Specialist
Grow Member Value with Marketing Automation: Personalized Member Experiences on LINE
Marketing automation helps brands manage members by using data to read the status and journey of each customer segment. The goal is to shorten every customer journey with precisely targeted messages and raise the value of existing customers, so they get real value from your products or services, fall in love with your brand, and even become VIP superfans who keep buying and recommend you to friends on social media.
ILING WuProduct Marketing Manager
The Growth-Hacking Mindset: How Brands Amplify the Value of First-Party Data with Marketing Visuals to Grow Revenue
Today, brands interact with customers across many devices and channels. Beyond building your own first-party database with Social CRM to understand customer behavior and shape more precise marketing strategies, optimizing every touchpoint to catch customers' attention in a limited window is a growth-hacking mindset that effectively boosts revenue.
Howard HuangMarketing Specialist
Build First-Party Data with Social CRM to Meet the Digital Marketing Challenges of 2022
With third-party cookies losing their edge, many brands are realizing that their data sits in someone else's hands. For FMCG and household brands, customer data belongs to retail channels; ad targeting that has long relied on cookies keeps getting less accurate in a cookieless world; and consumers increasingly care about their privacy. Social CRM has become a key lever that helps brands own their customer data faster.
ILING WuProduct Marketing Manager
Start Conversations with Your LINE Friends: 3 Beginner-Friendly Interactive LINE Games
What kind of fun LINE interaction has ever made you open a message from an Official Account? Interactive games are one proven approach. They make the most of LINE's ability to engage friends, using conversational gameplay to deliver product and service information, campaign news, and even personalized messages for members. Here are three beginner-friendly interactive LINE games that make it easier to start conversations with your friends.
Howard HuangMarketing Specialist
LINE Official Account Membership Strategy: 3 Steps to Build VIP Loyalty Through One-on-One Customer Service Chats
When a brand understands the behavioral profiles of its LINE friends, it can personalize messages, respond to questions in real time, and run precisely segmented broadcasts. On that foundation, it can turn LINE friends into loyal VIP fans and start building deeper member relationships.
Howard HuangMarketing Specialist
3 Rich Menu Formats Every LINE Official Account Needs
The rich menu is the storefront of a LINE account, and many brands put real effort into its format. Used well, a rich menu lets a LINE Official Account get creative and offer different features to different types of users.
ILING WuProduct Marketing Manager
Build a Pool of Loyal Brand Fans: Social CRM Tags Shares to Drive Reach
In 2022, marketers’ biggest problems are “cookieless” and “tragic reach.” Spreading brand messages keeps getting harder, a nightmare for many social media managers. Yet even as the social media gold rush fades, many brands still enjoy strong attention and buzz, all thanks to fans’ affection for and trust in the brand.
ILING WuProduct Marketing Manager
The Data Power Brand Sales Teams Need in 2022: Boost Conversion Rates with Social CRM
Whether you sell for a B2B or B2C brand, you probably face the same problem: it’s getting harder to understand customer behavior, and your sales performance suffers. Mobile devices have fragmented the customer journey, and with third-party cookies and privacy policies in play, existing sales strategies no longer work. How can brands reach customers online and expand their customer touchpoints?
Howard HuangMarketing Specialist
Innovation? Decentralization? What Exactly Is Web 3.0?
Web 3.0 isn’t a concept from the past two or three years. It was first proposed back in 2001 by Dale Dougherty, then VP at O’Reilly Media (and a key early champion of Web 2.0), in the wake of the dot-com crash. The vision was far vaguer then: the internet would simply become more personalized and customized.
ILING WuProduct Marketing Manager
The New Trend in Customer Success: Strategies for Succeeding Alongside Customers at Every Stage of Their Journey
Customer success started in the SaaS industry. Subscriptions replaced one-time software purchases, so customers no longer had to sink huge sums into implementation and ongoing risk, and they could get up and running much faster. But with cost and risk now shifted onto the SaaS provider, customers can cancel with ease. Brands have to work harder to keep them, and that is how customer success was born.
Howard HuangMarketing Specialist![[Year in Review] Looking Back at 2021's Trends: Our Top 10 Articles of 2021](/assets/605852e084fb2346c3ea1559/61d7ae8c09d39eb117b8a292_cover-photo-top-10-articles-in-2021.webp)
[Year in Review] Looking Back at 2021's Trends: Our Top 10 Articles of 2021
Happy New Year! OakMega hit many milestones in 2021: our new website and blog both launched, and we've been sharing firsthand insights on Social CRM and tech trends ever since. In 2022, we're giving our product features a major overhaul as we keep building a service that seamlessly connects messaging apps with customer management. Let's look back at our 10 most popular articles of 2021!
Howard HuangMarketing Specialist
How Social CRM Helps Brands Build Engagement Strategies for Every Stage of the Customer Lifecycle
Social CRM has become a key way for brands to engage customers. Across their messaging apps, brands can use CRM to manage data and conversations in one place. And when they view customers of different types and stages through the customer lifecycle, they can combine data-driven thinking with their overall brand strategy to segment more effectively and craft more precise marketing and sales strategies.
Howard HuangMarketing Specialist
Use Social CRM Tags to Understand Customer Behavior Profiles and Sharpen Your Marketing Strategy
Wikipedia defines a persona as “a method for describing target users in marketing planning or business design, often in multiple combinations, which helps planners analyze and set strategies for different user types.” In short, a persona is a method and tool for building a marketing strategy. It lets planners sketch the profile of a product’s audience, and with that profile, we can go further and picture what these target customers like, which issues they care about, and which marketing approaches will win them over, then build a marketing plan around it.
ILING WuProduct Marketing Manager
2021 LINE DEVELOPER DAY: Key Takeaways
LINE Japan recently livestreamed its 2021 DEVELOPER DAY conference: two days and 60 online sessions running simultaneously in English, Japanese, and Korean, sharing the latest updates with LINE developers and businesses worldwide. In the Opening Keynote, LINE CTO Euivin Park and other speakers looked back on the milestones of LINE’s first decade and shared how Hyper CLOVA and blockchain technologies are being applied today.
Howard HuangMarketing Specialist
What Are Segment Tags? How Tagging Powers Your LINE Strategy
Since LINE Official Account 2.0 launched in 2020, businesses have been looking for new ways to run their accounts. Blasting every message to all friends had become too expensive, and brands wanted to understand their LINE friends better. Segmentation means getting to know your friends through tags. When someone adds your account, they are a blank slate: you only know their name, email, and phone number. Conversations, online behavior, clicks, interests, and preferences gradually bring their profile into focus.
ILING WuProduct Marketing Manager
A New Relationship with Customers: 5 Ways Social CRM Benefits Your Business
Since 2020, the pandemic has swept the globe, transforming not only our daily lives but also how businesses operate. Going to the office every day gave way to WFH, which has become the norm in many countries. Unable to reach customers the way they used to, many companies began looking for solutions. With third-party cookies being phased out and Apple asking users whether they want to be tracked, the cost of acquiring new customers has risen sevenfold, making customer retention a critical priority.
ILING WuProduct Marketing Manager
What Is the Customer Lifecycle? A Strategy for Better Customer Touchpoints
Whatever your industry, winning repeat customers is a key business strategy. A 2015 study by the marketing firm Invesp found that acquiring a new customer costs five times as much as retaining an existing one, which means brands need to actively nurture relationships with loyal customers. If you deliver exactly what customers need from the Acquire stage of the customer lifecycle, you can turn them into superfans who go on to advocate for your brand to other prospects.
Howard HuangMarketing SpecialistStart your AI transformation today.
