Start Conversations with Your LINE Friends: 3 Beginner-Friendly Interactive LINE Games

LINE is the most widely used messaging app in Taiwan. Its ability to interact directly with friends makes it a valuable new channel for brands managing customer relationships, and more and more brands are running Official Accounts to capture a new business model built around fragmented customer behavior.

Start conversations with your friends through interactive games

What kind of fun LINE interaction has ever made you open a message from an Official Account? Interactive games are one proven approach. They make the most of LINE's ability to engage friends, help your brand stand out among the many Official Accounts in a user's chat list, and use conversational gameplay to deliver product and service information, campaign news, and even personalized messages for members.

Core principles of interactive LINE games

LINE's wide range of message formats is the key to a successful interactive game. Brands can set up different types of rich messages to present the game visually, and by swapping the trigger buttons on the rich menu, they can add touchpoints in friends' chat windows during the campaign so friends can trigger the game themselves.

Below are two core principles for building interactive games on LINE, plus three beginner-friendly game formats that make it easier to start engaging with your friends.

1. Use visuals to enrich the experience

The playbook you use on Facebook and Instagram doesn't carry over to LINE. Cramming too much text into a LINE chat only drives friends away from your messages. Lead with images and rich messages paired with trigger buttons, keep text secondary, and make sure content fits within the chat window so friends can take in the message without scrolling.

2. Build conversational interactions

Split related content across different chatbot replies and trigger them when users tap keywords. This creates a two-way conversation and keeps each piece of content within a single chat window. Aim to keep chatbot triggers to around three levels deep, though; long chains of triggers drag down the experience.

Can a LINE Official Account Host an Exhibition? Themed Conversations That Extend Friend Engagement [Preparation]Have you been to an exhibition lately? Exhibitions now come in many forms, with more interactive and immersive experiences designed to help visitors grasp the theme more intuitively. What happens when you bring an exhibition onto LINE on visitors' phones? Visitors can sign up directly through a form in the exhibition's LINE Official Account, receive exhibition information in advance, and unlock content step by step through automated broadcasts. Offline interactions can spark online conversations, and the entire exhibition could even run through a LINE Official Account.https://oakmega.com/blog/line-online-expo-campaign-preparation

3 beginner-friendly interactive LINE games

1. Spot the difference

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Everyone knows Spot the Difference: friends compare two themed images and find what's different. Using nothing but rich messages, brands can place a separate trigger button on each difference. Once friends finish, you can tie the experience to a holiday gifting campaign, combine a photo with a greeting card, and send members an exclusive greeting to create personalized interactions with existing members.

2. Card matching

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People who trust their memory love remembering where each card is and making a match. You can build a beginner version of card matching with a rich menu, where tapping cards in specific positions makes a match. When the game is done, send follow-up information as a multi-page message. Presenting content as cards cuts down on text and makes it easy for friends to share, creating a viral effect.

3. Either-or polls

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Polls are another common LINE interaction. Brands can let their imagination run wild with the options, or base them on real needs, such as brand service information or surveys about the latest campaigns. Each tap triggers a chatbot reply that tags the friend, gradually building a picture of their behavior.

After voting, you can also connect a lucky draw module to reward friends. For example, last year (2021) we partnered with LINE TAXI on a fortune analysis paired with a ride voucher draw, extending friends' engagement with the brand. Winners could use their vouchers toward LINE TAXI rides.

Take a Personality Quiz on LINE TAXI! Get an Exclusive Photo Frame with Popular Illustrator “Mou Ren Ri Chang” and a Friend DiscountMany people already know LINE TAXI. When Uber first entered the Taiwan market, TaxiGo had already established itself. In 2019, LINE became its largest shareholder and the service was renamed LINE TAXI. Besides a membership program where riders level up by accumulating mileage, LINE TAXI keeps users highly engaged with a daily ride credit feature. This time, LINE TAXI asked whether shareable photo frames could be combined with ride voucher redemption, and that question kicked off this collaboration.https://oakmega.com/blog/line-taxi-fortune-test-campaign

Make the most of every touchpoint after the conversation to deepen member loyalty

Beyond these three common examples, many more interactive games can work for LINE marketing, such as rock-paper-scissors or beat-the-villain games. Use interactive games as the opening, and follow the two principles, “visual” and “conversational,” to extend engagement with friends. Brands can even use API integrations to build a member area in LINE that displays member data from their existing database in sync, while also collecting the data generated through games. This deepens loyalty between active players and the brand's Official Account.

We're also hosting an online interactive exhibition on LINE marketing in OakMega's own Official Account. Drawing on what “interactive LINE games” and “edutainment exhibitions” have in common, we invite interested brand owners and marketing leads to join for free and experience more LINE marketing strategies.

Free registration for the online interactive exhibition👉 https://oakmega.ai/line/form_GHqw9H

Can a LINE Official Account Host an Exhibition? Themed Conversations That Extend Friend Engagement [Preparation]Have you been to an exhibition lately? Exhibitions now come in many forms, with more interactive and immersive experiences designed to help visitors grasp the theme more intuitively. What happens when you bring an exhibition onto LINE on visitors' phones? Visitors can sign up directly through a form in the exhibition's LINE Official Account, receive exhibition information in advance, and unlock content step by step through automated broadcasts. Offline interactions can spark online conversations, and the entire exhibition could even run through a LINE Official Account.https://oakmega.com/blog/line-online-expo-campaign-preparation