A Personality Quiz on LINE TAXI? Get a Photo Frame from Illustrator Nobody's Daily, Plus Ride Deals for Friends

Most people already know LINE TAXI. Back when Uber first entered the Taiwan market, TaxiGo had already established itself. In 2019, LINE became its largest shareholder and the service was renamed LINE TAXI. Beyond a membership program where riders level up by accumulating ride mileage, LINE TAXI keeps users highly engaged with a feature that lets them claim ride credits every day.

LINE TAXI teamed up with popular illustrator “Nobody's Daily” to launch a fun personality quiz.

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This time, LINE TAXI asked whether we could combine a framed photo with a share-to-claim ride voucher feature, and that question kicked off the collaboration.

[Ideation] Can a ride be fun?

Taking a ride is a basic need, and there are plenty of ways to get around. With rides woven into everyday life, how do you make people remember LINE TAXI as an option?

1. Something many people check daily: horoscopes (all hail the fortune masters)
2. How do you tie fortunes to rides?
3. How do you pair fortunes with an illustrator for maximum reach?

We chose a fortune reading because almost everyone takes a peek, whether they believe in it or not. The campaign aimed to bring in more friends, and after a year full of ups and downs, a fortune theme was a way to share some positive energy and give people more hope for the second half of the year.

The concept we landed on: personality quiz + photo frame featuring the creator's stickers + friend-referral ride deals.

[Creative] How should it be packaged and presented?

LINE TAXI has worked with quite a few illustrators before, and each collaboration drove solid growth. This time, we wanted a style closer to everyday life, which made Nobody's Daily the natural choice. Another reason: when asked why the main character is called “Nobody,” the artist said, “The main character is called Nobody because anyone can be Nobody. Mei-feng and A-o got deliberately ordinary, old-fashioned names, because the three of them are young people with the souls of middle-aged aunties. Total homemaker hearts!”

*Feature interview: *From office worker to a popular illustrator with 220,000 fans — an interview with AUDDIE of Nobody's Daily

Six exclusive color-themed cards. You'll want to collect them all!

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Super cute avatar frames that get printed on your photo once you finish the game

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With characters like these, the figures representing each fortune emerged one by one as we brainstormed. Each character stands for a different kind of luck, like the cards in a tarot deck. You can become the star of the card, and the star of your own daily life. Which characters are there? Go play and find out!

👉🏻#HowToStartTheQuiz:

1. Tap now: https://oakmega.ai/I1CJqhye (it's more fun on your phone!)

2. Open the LINE TAXI official LINE account (search for @linetaxi), then tap “Check Your Fortune, Get Rewards” in the top-right corner of the six-panel menu at the bottom to start!

LINE supports a wide range of message formats. We chose the card message format for a few reasons:

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1. Clear presentation: image, text, and buttons
2. Each card has three buttons, so users know exactly what to tap
3. Button and layout colors can be matched to each character theme

[Core Concept] The most important value in chat-based social: interaction

The biggest problem with chat-based social channels has always been a lack of interaction. A game, though, unfolds like a storyline in a novel where you decide every ending. Through different choices about their fortune for the second half of the year, users interact and come to understand what the campaign is trying to say.

Once friends actually take part, they're no longer just an “audience.” Seemingly unrelated little questions can reveal your fortune for the rest of the year, just as in life, the tiniest things can lead to very different outcomes.

Three simple steps to share the campaign with friends!

In the end, though, the game has to pay off. The ride deal isn't just for the player: when you share the campaign with a friend, they get a deal too. Adding a share feature brings more people into the fun.

[Art Direction and Development] The small details that matter

A simple mini game actually takes engineering, design, and planning working together, from character concepts to copywriting, with each fortune message matched to the right character look. After design came development. For example, returning a framed version of an uploaded photo meant accounting for most common photo layouts and keeping clear of the main subject, so where the frame sits matters a lot.

Nobody's Daily shared: “To come up with ideas this time, besides flipping through manga for inspiration, I'd look in the mirror and try out expressions myself. Sometimes when I'm having dinner and chatting with friends, I also watch their facial features and gestures.”

The artist also talked about the challenge of this project. Because the characters had to riff on famous paintings and famous people, they needed to show the artist's own style and personality while staying recognizable, so finding that balance took extra time.

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Conclusion

Nobody's Daily's designs are seriously adorable, each paired with its own character theme. When we first got the color drafts, our reaction was simply “Wow!” We've run plenty of LINE chat campaigns, and people keep debating how to run a LINE account well.

“Every post should invite interaction” is a crucial principle, yet one many people overlook. Interaction can be a tap, a sticker, or a photo reply, anything that keeps the chat going as a real connection between people. We highly recommend giving the quiz a try, and feel free to share which character you got!

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