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Turn LINE Chats into Games: Introducing the Playground Lottery Module
In Taiwan, almost every part of daily life can be handled through LINE, even the newly launched LINE BANK digital bank. This year's LINE Creative Day 2022 championed "cross-industry symbiosis," using LINE's low technical and operational barriers to deliver brand-customized creativity at scale. OakMega Social CRM's modules help brands make interactions with LINE friends more fun and build use cases that fit naturally into everyday life.
ILING WuProduct Marketing Manager
Use Social CRM Tags to Understand Customer Behavior Profiles and Sharpen Your Marketing Strategy
Wikipedia defines a persona as “a method for describing target users in marketing planning or business design, often in multiple combinations, which helps planners analyze and set strategies for different user types.” In short, a persona is a method and tool for building a marketing strategy. It lets planners sketch the profile of a product’s audience, and with that profile, we can go further and picture what these target customers like, which issues they care about, and which marketing approaches will win them over, then build a marketing plan around it.
ILING WuProduct Marketing Manager
A New Relationship with Customers: 5 Ways Social CRM Benefits Your Business
Since 2020, the pandemic has swept the globe, transforming not only our daily lives but also how businesses operate. Going to the office every day gave way to WFH, which has become the norm in many countries. Unable to reach customers the way they used to, many companies began looking for solutions. With third-party cookies being phased out and Apple asking users whether they want to be tracked, the cost of acquiring new customers has risen sevenfold, making customer retention a critical priority.
ILING WuProduct Marketing Manager
Manage LINE Friends with Ease: Three Things You Need to Know About LINE
As the organic reach of Facebook and Instagram fades, many companies and brands are turning to LINE. But a LINE account without member management is missing a leg: it can nurture relationships, yet the data can't sync straight back to your database. LINE has some great advantages: messages go directly to your friends without passing through an algorithm, so they land right on their phones.
ILING WuProduct Marketing Manager
Get Started with Conversational Marketing on LINE
Managing friend relationships on social platforms has always been fun. Beyond engaging friends directly in all kinds of ways, people keep sharing new ideas for running accounts, and many brands drawn to LINE Official Account's ability to talk with friends directly are investing more resources in running their accounts.
Howard HuangMarketing Specialist
How to Choose the Right KPIs for Your LINE Chat Community
How do you know whether your company is growing? Many people have questions about setting KPIs—especially for LINE chat communities, where goals are often vague and LINE is treated as just a traffic source. In reality, a community's reach is powerful: it can become a mini app that keeps users far more engaged.
ILING WuProduct Marketing Manager
How Brands Can Lower the Block Rate on Their LINE Official Account
Growing your friend count is the surest way for a brand to stay visible and spread its message on a LINE Official Account. But have you noticed your block rate climbing as new friends come in? Here are 3 common reasons the block rate rises, because to a brand, a blocked friend is a lost friend.
Howard HuangMarketing Specialist
Third-Party Cookies Are Going Away. How Should Marketers Respond?
As consumers grow more privacy-conscious, Google has had to announce it will phase out third-party cookies in Chrome within the next 2 years, and Facebook has launched its Conversions API. Google’s move will reshape an online ad industry that has long run on cookies. How should marketers across industries respond to this fast-changing landscape?
ILING WuProduct Marketing Manager
Build a Branded LINE Official Account with the Messaging API
More and more brands are setting up official accounts on social platforms, mainly to connect more directly with their friends through social interaction. With the Messaging API from LINE Developers, brands can connect a chatbot to their LINE Official Account and engage friends in richer one-on-one conversations. Even the low-volume LINE OA plan can connect to the Messaging API through LINE Developers.
Howard HuangMarketing Specialist
A Personality Quiz on LINE TAXI? Get a Photo Frame from Illustrator Nobody's Daily, Plus Ride Deals for Friends
Taking a ride is a basic need, and there are plenty of ways to get around. With rides woven into everyday life, how do you make people remember LINE TAXI as an option? Something many people check daily: horoscopes (all hail the fortune masters). How do you tie fortunes to rides? And how do you pair fortunes with an illustrator for maximum reach?
ILING WuProduct Marketing Manager
[Living with COVID-19] How Can Stores Run Contact Registration Forms on LINE?
As local cases keep rising, Taipei has entered a Level 3 COVID-19 alert. Among the requirements, stores must run contact registration (real-name check-ins), enforce crowd control, require masks, and maintain social distancing. Most stores will likely rely on handwritten sign-in sheets, but there are plenty of online form options too: LINE, Google Forms, and SurveyCake can all get you set up quickly.
ILING WuProduct Marketing Manager
Close Sales in a Chat: Conversational Commerce Is Rising
Everyone carries a smartphone now, and messaging apps like WhatsApp, Messenger, WeChat and Telegram compete for our limited time. In Taiwan, LINE alone has 21 million users, so nearly everyone has at least one LINE account. How do you actually close a sale through chat?
ILING WuProduct Marketing Manager
What Is Marketing Automation?
The global marketing automation market is projected to reach US$8.4 billion by 2027, growing 9.8% a year. Marketing automation helps businesses grow revenue, about 50% of companies already use it, and at least half of B2B companies plan to adopt marketing and sales automation within the next year to save time.
ILING WuProduct Marketing Manager
A Hit Mobile Game Collab: How Conversational Marketing Drove a Million Interactions in Two Weeks
Most people have several mobile games on their phones, and game marketing takes many forms. This time, the popular mobile game Knives Out ran a pre-launch campaign on LINE that built buzz while offering Japan-related prizes to boost engagement. The campaign followed the anime’s storyline, wrapping the story in simple conversational interactions with images and text, made smart use of easy-to-read visuals, and guided players step by step, which was essential.
ILING WuProduct Marketing Manager
LINE TECHPULSE 2020: Key Takeaways from LINE Taiwan's Annual Developer Conference
At LINE TAIWAN TECHPULSE 2020, held at the Nangang Exhibition Center in Taipei, LINE announced that its VKS container platform is now live in Taiwan, making it easier for systems to absorb sudden traffic spikes. LINE also revealed where LINE CLOVA is headed next. CLOVA is an intelligent personal assistant for Android and iOS developed by Naver Corporation and LINE Corporation.
ILING WuProduct Marketing Manager
What Is Social CRM? Understanding the Essence of SCRM
Member management is often equated with customer relationship management (CRM). Social CRM goes further, helping businesses better understand customers and markets, lift conversion rates, retain customers and build long-term relationships, and extend customer LTV (lifetime value) so customers keep buying and even recommend you to others.
ILING WuProduct Marketing Manager
How to Build a First-Party Data Database: CRM Is the Only Real Cure
There are now plenty of first-party data CRM (customer relationship management) solutions, such as DMPs and CDPs. They all respond to tighter rules on collecting third-party data, as privacy regulations like the GDPR force businesses to handle user data with growing care. Yet many voices online are waiting for Google or Facebook to offer more solutions, and some see no real urgency: if Chrome blocked third-party cookies tomorrow, they argue, the urgency alone would bring all kinds of solutions.
ILING WuProduct Marketing Manager
The LINE Official Account 2.0 Era Is Here: A Chance for Deeper Conversations with Your Friends
One-to-one marketing means personalized messages built on data and user profiles, but how do you actually do it? By posting and designing chatbots through an SCRM, you can easily learn what your LINE friends really want. Whenever a friend interacts with a post or link you publish, the system automatically tags them, and you can then use those tags to send segmented posts.
ILING WuProduct Marketing Manager
How We Hit 80% Attendance at a Free Offline Event with a Chat Community
2020 TeleLens DemoDay is a wrap! Thank you all for joining. With rain that day, we were worried about turnout for a free event, but the final check-in rate was 83%. Since it was TeleLens DemoDay, we had to show what Telegram can do, so online registration, on-site check-in, and in-event games all ran on a Telegram bot. So what did we actually do?
ILING WuProduct Marketing Manager
How Can KOLs and Influencers Build Their Most Loyal Fan Community on LINE?
YouTube is gradually becoming mainstream media, yet creators still have many platforms to manage, from Facebook Pages and Instagram to YouTube memberships, Twitter, and livestreaming platforms. Content structure is still what matters most in KOL marketing: it strengthens your fan base while letting you promote brand partners’ products to your audience, turning personal brand value into commercial value that drives traffic and lifts conversions.
ILING WuProduct Marketing Manager
6 Key Steps to Running LINE and Other Chat Communities: Build Your Most Engaging Social Channel
LINE and other chat apps are private spaces, and official accounts that send irrelevant messages often see high block rates, which makes chat communities notoriously hard to run. With a Social CRM, you can track every member's status and journey in your account, and that extra insight gives your conversations a more human touch.
ILING WuProduct Marketing Manager
Understand How Your Friends Use LINE: Build a Chat Community Tailored to Your Users
When a LINE or Telegram chat community turns into one-way broadcasts, it becomes nothing more than a business pushing ads at users. Social platforms and ad platforms alike are working hard to serve personalized content, so a chat community can't just push the same message to everyone. The first question to ask: in what situations do users interact with you through your LINE Official Account?
ILING WuProduct Marketing Manager
Podcasts Are on the Rise and Telegram Is Suddenly Everywhere: What Happens When They Meet?
In the first half of 2020, podcasts suddenly took off in Taiwan. Individuals and brands alike jumped in, from YouTubers and livestreamers to the creative industries and finance. Some, like Bailingguo News, staked their claim before podcasts were popular, while others, like Gooaye and Taiwan's No.1 Commute Brand, became overnight hits.
ILING WuProduct Marketing Manager
How Can LINE User Tagging Power Precision Marketing?
After completing the LINE Official Account 2.0 upgrade early this year, LINE has kept strengthening its features to deepen connections between brands and friends. In the second half of the year, it is focusing on “maintaining friend relationships” and “stronger identification,” letting the dashboard segment users more finely so brands can group friends by attributes as they interact and later send tailored messages based on each group's traits and preferences.
ILING WuProduct Marketing Manager
Telegram the Chameleon: Is Cybersecurity National Security? Telegram's Love-Hate Relationship with Governments
Telegram promises the highest level of confidentiality for user data and has refused to hand chat records over to several governments. That promise fueled its rapid global growth: it reached 400 million monthly active users in just six years. Interestingly, in Taiwan, brands moved to Telegram before users did because LINE raised its prices, which had nothing to do with security or privacy. In Taiwan, Telegram has become one more option for running communities across platforms.
AbbieCustomer Success Manager
TeleLens Closed Beta at One Month: Top Q&A
One month into the closed beta, we've rounded up the questions we hear most, in the hope they help every brand already on TeleLens. This Q&A covers four areas: account connection, the emoji module, tag management, and deep links. 🕹 Quick tip: press Ctrl (Command) + F and search the page for a keyword to see if your answer is here!
AbbieCustomer Success Manager
[TeleLens | Your Best Ally for Pioneering Telegram Marketing] Why Should I Use TeleLens?
When you first try Telegram, it's great for chatting privately with friends. But using it to run a brand? TeleLens is a third-party back office for Telegram. Social media managers who know Facebook can think of it as something like “Ads Manager” or “Publishing Tools.” LINE managers can think of it as the LINE Official Account back office.
AbbieCustomer Success Manager
Telegram 101: How to Build a Brand Community on Telegram
There are three ways to run a community on Telegram: Channels, Groups, and Bots. The quickest way to understand a channel is to think of it as a bulletin board. Of the three, channels are the best place to push messages and publish posts, given the features Telegram offers.
AbbieCustomer Success Manager
Conversational Commerce Has Arrived. Which Messaging App Should You Use?
Since 2015, the average monthly active users (MAU) of the world’s four biggest messaging apps—Facebook Messenger, WhatsApp, WeChat, and Viber—have overtaken the major social networks, and messaging apps now have 4.1 billion users worldwide. As consumers shift from physical stores to online channels, then social platforms, and finally messaging apps, businesses are paying more and more attention to conversational commerce.
AbbieCustomer Success ManagerStart your AI transformation today.
