TeleLens Closed Beta at One Month: Top Q&A

One month into the closed beta, we've rounded up the questions we hear most, in the hope they help every brand already on TeleLens.

This Q&A covers four areas: account connection, the emoji module, tag management, and deep links.

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Part I. Account connection: overview, updates

Part II. Emoji module: setdomain, discussion, test messages, not responding, not showing

Part III. Tag management: what it is, where to use it, creating tags, tagging, segmentation

Part IV. Deep links: what they are, /tg, without /tg, recommended use, clicks, members, interactions

Connection: 1 question

Q1. I connected my account successfully. Why is the overview empty?
A1. Overview data refreshes once an hour, so you'll see it at the top of the next hour!

Emoji: 2 questions

Q1. I used the interactive modules (emoji reactions and discussion), but they didn't show up after I posted. Why?
A1. You probably skipped the /setdomain step when connecting your account.

• How do I set the domain?
  STEP01/ Open Telegram and search for BotFather
  STEP02/ In your chat with BotFather, type /setdomain
  STEP03/ Choose your bot
  STEP04/ Type https://linked.tw
  STEP05/ BotFather replies with a Success! message

• If you see Failed, repeat the steps above. Once you get Success, the interactive modules are ready to use.

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Q2. I sent a test message. Why are there no emoji reactions?
A2. Emoji reactions and discussion are interactive modules that only appear in a “channel.” Test messages are sent by the “bot,” so they don't include the interactive modules.

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Q3. I tapped an emoji, but nothing happened. Why?
A3. Sometimes there's no immediate response because Telegram has a safeguard that prevents traffic spikes from overloading its system.

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The fix: add your bot to a group where people chat often. Every message users send in the group wakes the bot up, and a bot that stays awake responds much faster.

Tag management: 3 questions

Q1. What is tag management?
A1. Tag management is segmentation. It sorts your community members based on their interactions (such as clicking a link or replying to a message), laying the groundwork for segmented marketing.

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Q2. Where can I use tags?
A2. Tags are used in two ways: “tagging” members, and “segmenting” posts so they go only to tagged members.
In TeleLens, you can currently use tags in these places:

• Tagging
  01/ Emoji reactions in your channel
  02/ Trigger specific tags in any template
• Segmentation
  01/ Segmented posts sent by the bot
  02/ Trigger specific tags in any template
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Q3. Where do I create tags? Any tips for setting them up?
A3. You can create tags on the “Tag Management” page.

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As for tips, start by sketching a tag hierarchy that fits your community. Say my brand is “TeleLens Online News.” At the top level, I'd create categories based on the news I publish every day: politics, entertainment, headlines, business, health, education, opinion, and so on. Under each category, I'd add subcategories. Under education, for example: college entrance exams, remote learning, the pandemic…

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Tagging helps you target posts precisely, lower your block rate, and make sure members receive content they actually like or care about.

Deep links: 3 questions

Q1. What is a deep link?
A1. A deep link is what most people know as a “redirect.” By redirecting through a deep link, TeleLens can track both the number of people who clicked and the total number of clicks.

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Q2. Deep links come in a “/tg version” and a “non-/tg version.” What's the difference?
A2.
/tg version: People who click become members, and you can tag them for segmentation. However, the link only works when clicked in Telegram or a regular web browser.
(Regular browsers: Chrome, Safari, Firefox, IE, Edge, etc.)
Non-/tg version: People who click do “not” become members and can't be tagged, but the link can be clicked on any platform.
(Any platform: Facebook, Instagram, LINE, etc.)

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Q3. When should I use the /tg version, and when the non-/tg version?
A3.
/tg version: Use it in interactive buttons to encourage clicks. After a click, you capture the member's interactions and can tag them.
Non-/tg version: Use it on other platforms. Even though people who click won't become members, you can still record the number of interactions.