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Lunar New Year LINE Marketing: Build a Pinball Game with a Plain LINE Chatbot!
Today's challenge: build a pinball mini-game using nothing but a basic LINE chatbot, no modules required. After all, making the most fun game out of the most basic features is where real skill shows. Let's dive right in!
Samuel JengHead of Product
OakMega SCRM + Rosetta.ai On-Site Recommendations: Know Your Customers' Interests and Build a Better Shopping Experience
The pandemic has reshaped how people live and shop worldwide. It pushed many shoppers who loved in-store experiences to buy online and became a turning point for brands and retailers to transform. OakMega helps you define your brand identity and understand your users. As consumer behavior shifts, brands are asking how to capture attention faster and shorten the time it takes customers to order.
ILING WuProduct Marketing Manager
How Can a LINE Official Account Send Automated Messages with the Messaging API?
Do you often run into trouble handling customer messages on your LINE Official Account? Prepared messages rarely cover every question from LINE friends, and replying precisely means opening one-on-one chats, which takes time and effort and keeps you glued to the inbox. Connecting the Messaging API through the LINE API lets you catch every message and send automated responses.
Howard HuangMarketing Specialist
How to Use Auto-Reply Messages to Speed Up Customer Service
If you run an official account, replying to customer questions quickly is key to succeeding on LINE. But business hours and customer service staffing can mean customers wait hours, or even until the next business day, to hear back. Are you wondering whether there's a better way to speed up your customer service process?
Howard HuangMarketing Specialist
LINE Message Sharing: Bringing Viral Marketing to Chat Apps
On social media, Facebook has a Share button, Instagram lets you repost to Stories, and Twitter has retweets. Nearly every social platform has sharing built in so content can spread quickly. Sharing on chat apps, by contrast, is one-way push. Most brands use their LINE channels to send deals and giveaway announcements, which people rarely feel like forwarding.
ILING WuProduct Marketing Manager
A Hit Mobile Game Collab: How Conversational Marketing Drove a Million Interactions in Two Weeks
Most people have several mobile games on their phones, and game marketing takes many forms. This time, the popular mobile game Knives Out ran a pre-launch campaign on LINE that built buzz while offering Japan-related prizes to boost engagement. The campaign followed the anime’s storyline, wrapping the story in simple conversational interactions with images and text, made smart use of easy-to-read visuals, and guided players step by step, which was essential.
ILING WuProduct Marketing Manager
How We Hit 80% Attendance at a Free Offline Event with a Chat Community
2020 TeleLens DemoDay is a wrap! Thank you all for joining. With rain that day, we were worried about turnout for a free event, but the final check-in rate was 83%. Since it was TeleLens DemoDay, we had to show what Telegram can do, so online registration, on-site check-in, and in-event games all ran on a Telegram bot. So what did we actually do?
ILING WuProduct Marketing Manager
How Can KOLs and Influencers Build Their Most Loyal Fan Community on LINE?
YouTube is gradually becoming mainstream media, yet creators still have many platforms to manage, from Facebook Pages and Instagram to YouTube memberships, Twitter, and livestreaming platforms. Content structure is still what matters most in KOL marketing: it strengthens your fan base while letting you promote brand partners’ products to your audience, turning personal brand value into commercial value that drives traffic and lifts conversions.
ILING WuProduct Marketing Manager
6 Key Steps to Running LINE and Other Chat Communities: Build Your Most Engaging Social Channel
LINE and other chat apps are private spaces, and official accounts that send irrelevant messages often see high block rates, which makes chat communities notoriously hard to run. With a Social CRM, you can track every member's status and journey in your account, and that extra insight gives your conversations a more human touch.
ILING WuProduct Marketing Manager
How Can LINE User Tagging Power Precision Marketing?
After completing the LINE Official Account 2.0 upgrade early this year, LINE has kept strengthening its features to deepen connections between brands and friends. In the second half of the year, it is focusing on “maintaining friend relationships” and “stronger identification,” letting the dashboard segment users more finely so brands can group friends by attributes as they interact and later send tailored messages based on each group's traits and preferences.
ILING WuProduct Marketing Manager
LINE OpenChat vs. Telegram Groups: Which Should Marketers Choose?
With the new feature live, LINE users can find an OpenChat entry on the Home tab that opens a brand-new OPENCHAT page, featuring editor-picked LINE OpenChats and topic categories such as hobbies, sports and pets. OpenChat breaks the old 500-member cap on groups, allowing up to 5,000 members.
ILING WuProduct Marketing Manager
Telegram the Chameleon: Is Cybersecurity National Security? Telegram's Love-Hate Relationship with Governments
Telegram promises the highest level of confidentiality for user data and has refused to hand chat records over to several governments. That promise fueled its rapid global growth: it reached 400 million monthly active users in just six years. Interestingly, in Taiwan, brands moved to Telegram before users did because LINE raised its prices, which had nothing to do with security or privacy. In Taiwan, Telegram has become one more option for running communities across platforms.
AbbieCustomer Success Manager
TeleLens Closed Beta at One Month: Top Q&A
One month into the closed beta, we've rounded up the questions we hear most, in the hope they help every brand already on TeleLens. This Q&A covers four areas: account connection, the emoji module, tag management, and deep links. 🕹 Quick tip: press Ctrl (Command) + F and search the page for a keyword to see if your answer is here!
AbbieCustomer Success Manager
[TeleLens | Your Best Ally for Pioneering Telegram Marketing] Why Should I Use TeleLens?
When you first try Telegram, it's great for chatting privately with friends. But using it to run a brand? TeleLens is a third-party back office for Telegram. Social media managers who know Facebook can think of it as something like “Ads Manager” or “Publishing Tools.” LINE managers can think of it as the LINE Official Account back office.
AbbieCustomer Success Manager
Telegram 101: How to Build a Brand Community on Telegram
There are three ways to run a community on Telegram: Channels, Groups, and Bots. The quickest way to understand a channel is to think of it as a bulletin board. Of the three, channels are the best place to push messages and publish posts, given the features Telegram offers.
AbbieCustomer Success Manager
LINE’s 2020 Election Program Kicks Off: Why Segmentation and Group Mobilization Matter
During Taiwan’s 2018 local elections, LINE added a new “Election Zone” category to its LINE Today news channel, featuring the LINE accounts of candidates who bought the election package. With more than 70 million views, it proved how effective LINE is as an exposure point for candidates—not to mention LINE’s livestreaming, which has become a gateway to how people get news today.
ILING WuProduct Marketing Manager
[Tech Talk] Headless Raspberry Pi Installation
Raspberry Pi basics: the Raspberry Pi is a Linux-based single-board computer. It's tiny, yet it comes with plenty of built-in ports such as USB, HDMI, a camera interface, and a Wi-Fi module. Its development ecosystem is mature, so you can build all sorts of things with it. I recently bought an Echo Dot and plan to hook it up to some infrared devices at home, so I dug out the Raspberry Pi 3 I bought a while back.
Khan LeeCTO
[Tech Talk] The Election's Over — How We Built Audience Segmentation into Ko Wen-je's LINE Chatbot
If whisky can be segmented, why can't KP segment his audience on LINE?! So we created Uncle Ko, Islay-style; Mayor Ko, Speyside-style; and Professor Ko, Campbeltown-style. Building this chatbot meant tackling a few problems: the mayor's built-in massive traffic spikes, building diverse semantic modules, and segmented audience management.
Khan LeeCTOStart your AI transformation today.
