OakMega SCRM + Rosetta.ai On-Site Recommendations: Know Your Customers' Interests and Build a Better Shopping Experience
The pandemic has reshaped how people live and shop worldwide. It pushed many shoppers who loved in-store experiences to buy online and became a turning point for brands and retailers to transform. OakMega helps you define your brand identity and understand your users. As consumer behavior shifts, brands are asking how to capture attention faster and shorten the time it takes customers to order.
ILING WuProduct Marketing Manager
Build a personalized shopping list for every consumer and guide them to order right away
The pandemic has swept the globe and changed both how we live and how we shop. It moved many people who once enjoyed shopping in stores to buy online, and it accelerated transformation for countless brands and retailers. As consumer behavior shifts, brands are asking how to capture shoppers' attention faster and shorten the time it takes them to place an order.
Define your brand identity and know your users
During the pandemic, many brands have fast-tracked their move into e-commerce. Online shopping runs on trust, so brands can define a clear brand identity that leaves a lasting impression on consumers. Without face-to-face contact, brands can use AI online to unify user data from every platform and consolidate it into a single profile for each person.
This solves the problem of customer information scattered across channels and online touchpoints over time. Brands get a complete user database and learn what each user likes. Then, through personalized conversations, the brand becomes more like a customer's good friend — one who knows their tastes and shares exactly the product information they need — lifting conversion rates.
Lock in shopper preferences and boost friend loyalty
As customers shift to shopping online, how do you keep your LINE friends engaged?
Responding to their preferences is one key. Get to know your friends and pinpoint what they like — echoing OakMega's long-standing philosophy of “relationship first, purchase second.” Use Social CRM to unify data across platforms and send customized messages based on interests. If a business runs its LINE Official Account like an ad channel, pushing only one-way promotional messages, its block rate will stay stubbornly high.
What friends care about is the content of the messages they get. Understand their preferences, send content that matches them, and always build in interaction — a single tap or a Quick Reply can strengthen friend loyalty.
More screen time, more online opportunity
Friends are spending more time online, and online business opportunities keep growing. For brands, that means more room to design campaigns that friends share, reaching a wider audience while engaging more closely with members.
Create a seamless shopping experience from chat to web: collect user interests in conversations, send precisely targeted broadcasts, then drive traffic to your website for preference-based recommendations. Rosetta.ai's automated product recommendations draw on on-site behavior to suggest the perfect product at the right moment, lifting conversion rates and average order value.
Rosetta.ai on-site interest recommendations + OakMega in-channel preference analysis create a complete shopping journey. Send customized messages in LINE conversations and communities, then let Rosetta.ai recommend products on your site based on preferences. This end-to-end experience not only raises conversion rates but keeps friends coming back to buy again and again.
Fill out the form now to get both free trials at once — and get ready for Q4 e-commerce at just the right time
