
The pandemic has reshaped how people live and shop worldwide. It pushed many shoppers who loved in-store experiences to buy online and became a turning point for brands and retailers to transform. OakMega helps you define your brand identity and understand your users. As consumer behavior shifts, brands are asking how to capture attention faster and shorten the time it takes customers to order.
ILING WuProduct Marketing Manager
On social media, Facebook has a Share button, Instagram lets you repost to Stories, and Twitter has retweets. Nearly every social platform has sharing built in so content can spread quickly. Sharing on chat apps, by contrast, is one-way push. Most brands use their LINE channels to send deals and giveaway announcements, which people rarely feel like forwarding.
ILING WuProduct Marketing Manager
Everyone carries a smartphone now, and messaging apps like WhatsApp, Messenger, WeChat and Telegram compete for our limited time. In Taiwan, LINE alone has 21 million users, so nearly everyone has at least one LINE account. How do you actually close a sale through chat?
ILING WuProduct Marketing Manager
One-to-one marketing means personalized messages built on data and user profiles, but how do you actually do it? By posting and designing chatbots through an SCRM, you can easily learn what your LINE friends really want. Whenever a friend interacts with a post or link you publish, the system automatically tags them, and you can then use those tags to send segmented posts.
ILING WuProduct Marketing Manager
During Taiwan’s 2018 local elections, LINE added a new “Election Zone” category to its LINE Today news channel, featuring the LINE accounts of candidates who bought the election package. With more than 70 million views, it proved how effective LINE is as an exposure point for candidates—not to mention LINE’s livestreaming, which has become a gateway to how people get news today.
ILING WuProduct Marketing Manager



