Solutions · Industry scenarios · Automotive

A Mini App for every car owner. Every stage of the sale, in view.

One platform to follow every stage of the car sale in real time, bring together journey data from every audience, and raise the value of every owner.

M
Mr. MillerOwner
City SUV 2.0T · ABC-•••8·Irvine
LINE friend
9,820
Mileage (km)
2
Service visits
Apr 12
Next service
Test drive to service
Scanned the showroom QR code and added the LINE account
Mar 2, 2024TaggedPublic
Booked a test drive · Irvine showroom
Mar 9, 2024TaggedTest drive
Test drive done; handed off to sales rep Sarah
Mar 16, 2024TaggedHot lead
Car delivered; owner profile linked
Apr 20, 2024TaggedOwner
Got a 10,000 km service reminder and booked a visit
Apr 12, 2025TaggedService
14 tags·Synced to CRM
  1. General publicKeep your brand top of mind with targeted brand messagesSegmented broadcasts→
  2. Test-drive prospectsBookings, sales follow-up and tracking in one flowBooking center→
  3. OwnersSend service reminders and keep owner data organized in one placeMember journeys→
From test drive to ownership

Connect every stage of the car sale

Your LINE Official Account becomes the front door to your brand. Brand broadcasts, test-drive bookings and owner services all run in one place, so no stage of the sale slips through.

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LINE Official Account
Where customers first meet your brand
Sales flow
01Brand broadcasts
New model launch news
10,520
friends reached
02Test drive booking
Pick model, showroom, and time in a LINE form
86
this month
03Sales follow-up
Auto-assigned to local sales reps
32
to contact
04Delivery
Link the vehicle, switch to the owner menu
24
this month
05Owner services
Service reminders, repair status, FAQ
1,860
owners
Every step lands in the same member timeline
Know each audience

Send the right message to the right people

LINE is Taiwan’s most widely used messaging app. With Tags and segmented rich menus, you reach each audience at its own stage of the journey and make your existing sales process communicate better across every channel.

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Segmented broadcastsThree tag-based segments, three messages
Public
8,240 people
No test drive
Meet our all-new SUV. Get a first look at the design and specs.
See the SUV
Brand menu
Test drivers
412 people
Booked
Hi Ms. Davis, your car is ready for Saturday’s 2:00 PM test drive in Irvine.
View booking
Test drive menu
Owners
1,860 people
Owner
Hi Mr. Miller, you’re almost at 10,000 km. Time to book a service.
Book service
Owner menu
After delivery, the “Owner” tag and owner menu switch on automatically
LINE is your Mini App

Marketing, sales and service in one place

Skip the cost of building an app. Segmented rich menus turn LINE into an owner-only Mini App that brings purchase and delivery, maintenance and repairs, FAQ support and other value-added services together in one place.

Learn more→
09:415G
Owner services
LINE Official Account
Hi Mr. Miller, your car is at about 9,820 km. We recommend booking your 10,000 km service.
Sat, Apr 12 · 10:30 AM
Irvine service center · Reserved
PurchaseServiceFAQ
Book service
Repair status
My car
Locations
Roadside
Service log
Owner menu
Purchase & delivery
Delivery status, documents, first-service guide
Service & repairs
Bookings, status alerts, service history
FAQ
Answers common questions, then hands off to staff
No app to build: the menu is the app
Close the data gaps

Data stays in sync and connects to your existing CRM

Recover lost test-drive records and owner data. Tags and customer journeys sync to your back-end database, so marketing and sales teams never lose track of a customer mid-sale. Connect Salesforce, HubSpot and the other CRM systems you already use.

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Data syncSyncing live
Captured on LINE
Test drive form
Owner info form
Tags & activity
OakMega Social CRMMembers, tags, history
Your CRM
Salesforce
HubSpot
Sync logToday: 128 records
14:32
Ms. DavisTest drive → new Salesforce lead
Salesforce
14:18
Mr. MillerOwner and vehicle details updated
Salesforce
13:55
Mr. CarterTag “Viewed new model” → contact property
HubSpot

“Thorough, proactive service, precise tagging and a well-built back end let us see more and do more. It’s also the most stable platform we’ve ever used.”

— Nissan Yu-Hsin Motor · Chang Yun-Hsiang, Section Manager
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