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LINE marketing
Developers, designers, and weekend showroom visitors: how one KOHLER LINE account makes all three feel looked after
Segmented rich menus and a Booking Center show developers, designers, and consumers the content made for them, growing LINE friends by 42%.
Kevin WuCustomer Success Lead
HQ’s message fell apart before it reached the dealers. How Jaguar Land Rover reconnected every touchpoint with Social CRM
Salesforce connected to the LINE Official Account, with one-click broadcasts synced across every dealer in Taiwan: 75% faster communication, 98% complete customer data, and 100+ prospects booking test drives.
Kevin WuCustomer Success Lead
Over 4,000 financial professionals, kept in touch only by email. FPAT decided to change that
Services for CFP® and AFP certificants moved into LINE: a monthly active rate above 20%, a block rate under 6%, and 1,000 professional surveys returned in two weeks.
Kevin WuCustomer Success Lead
Once a pump left the factory, the customer was a stranger. How Kikawa Pump reconnected with technicians in the field
A B2B2C manufacturer opened up its channel black box with LINE Social CRM: 37% MAU, a block rate of just 4.58%, and 54% of friends verified their identity.
Kevin WuCustomer Success Lead
LINE MINI App: The Last Moat for Taiwanese Brands Building Private Traffic
A LINE MINI App is a lightweight app that runs right inside LINE with no download, giving brands their own service entry point on the messaging platform where users spend the most time. In October 2025, LINE opened the platform to all, adding in-app payments and ad revenue sharing and kicking off a new phase of private traffic competition in Taiwan. For brands still relying on paid ads to buy traffic, this window is closing — and integrating a Social CRM is what turns a MINI App from an entry point into a flywheel.
MarketingTeam
AI Is Filtering Your Customers’ LINE Notifications, and Neither You Nor They Know It
Gemini Intelligence can now silently filter LINE push messages across apps, and image-only messages are an information black hole to AI. Learn how to make your LINE marketing AI-friendly with Flex Message and capture the conversion upside first.
MarketingTeam
Going green isn’t a slogan. It’s a 21-day RPG. How PTS Kids got families to actually take action
A 21-day carbon-cutting quest built inside LINE: 6,504 participants, 5,500+ mission shares, a 68.5% conversion rate at the Arctic stage, and 3,000+ photos of low-carbon commutes.
Kevin WuCustomer Success Lead
LINE Is Starting to Charge — and It Matters More Than You Think
LINE Premium is LINE’s subscription plan at NT$165 a month, offering advanced backup, 100GB of cloud storage, multiple profiles, custom app icons, and more. It is expected to launch in Taiwan in the first half of 2026, making Taiwan the third market after Japan and Thailand. For brand marketers and the Social CRM industry, it means even stickier LINE users — and new challenges for identifying customers and building segments.
Ula WangBrand Marketing Manager
LINE Premium vs. LINE OA vs. LINE WORKS: What’s the Difference?
LINE Premium, LINE OA (LINE Official Account), and LINE WORKS are three LINE products built for very different purposes. LINE Premium is a personal subscription (NT$165/month) offering backups, multiple profiles, and more. LINE OA lets businesses market to and manage relationships with customers, and works best alongside a Social CRM tool. LINE WORKS is an internal communication and collaboration platform: it looks like LINE but serves as a company intranet. Each has different users, pricing, and use cases, so don’t mix them up.
Ula WangBrand Marketing Manager
How OKX used engagement to spark more than 120,000 clicks
Member verification, topic subscriptions, and Playground games working together: 10,000+ new friends in six weeks and 18,000+ users verified.
Kevin WuCustomer Success Lead
Shared Honors: OakMega and Two Partners Shortlisted for “Best ESG Contribution” at the LINE Biz-Solutions Awards 2025
OakMega, the Ministry of Environment (Taiwan), and PTS Kids were both shortlisted as Merit Finalists for “Best ESG Contribution” at the LINE Biz-Solutions Awards 2025, showing how technology makes sustainable action more engaging and more effective.
Kevin WuCustomer Success Lead
👻 Making Learning Fun Through Interaction: OakMega's Tone Monster Challenge Delivers Halloween's Cutest “Surprise Marketing”!
For Halloween, OakMega launched the “Tone Monster Challenge”! Combining live polls with game-style interaction, it lets LINE friends learn about SCRM while having fun: a playful, insight-driven new take on Halloween marketing.
Kevin WuCustomer Success Lead
How to Build LINE Forms: Enterprise Thinking, User Experience, and Case Studies
Forms do more than collect data. They are a valuable business asset: direct purchase conversions, audience profiling, and even the data that shapes better products all depend on the first-party data your forms capture.
Tia WangBrand Marketing Manager
How OakMega Social CRM Helps Brands Run Precision Marketing and Deepen Customer Relationships
Putting serious effort into your LINE Official Account but seeing few conversions and a steadily rising block rate? Building loyal customers starts with understanding customer behavior profiles. OakMega has released free Social CRM product scenario decks for a range of industries, showing brands how to use tag management to unify fragmented consumer behavior and pair it with a full suite of segmented engagement modules to extend friend engagement at every touchpoint, driving reach and lifting conversions.
Iris LiuMarketing Intern
Catch the Border-Reopening Flight! Three Strategies for KOLs to Build a Loyal Fan Base on LINE
Taiwan’s borders, closed during the pandemic, officially reopened last month, and the 0+7 quarantine policy is bringing travel back in force. For nano- and micro-influencers and bloggers with 1,000 to 100,000 followers, an emotional connection with fans is the foundation of steady traffic growth. Holding on to that traffic doesn’t have to mean constantly creating new content: by combining new and existing content through Social CRM and pairing it with LINE scenario design, you can engage loyal fans deeply, ride the reopening wave, and build a top-tier pool of loyal fans.
Iris LiuMarketing Intern
LINE Marketing Playbook: Three Essentials for Early-Stage LINE Membership Programs That Build Loyal Fans
Membership programs have become a hot battleground for brands again over the past year or two. As customer behavior grows fragmented and omnichannel, brands are looking to unify their conversation channels with members and turn one-way, one-off interactions like point cards and mileage into deep two-way relationships.
Howard HuangMarketing Specialist
3 Rich Menu Formats Every LINE Official Account Needs
The rich menu is the storefront of a LINE account, and many brands put real effort into its format. Used well, a rich menu lets a LINE Official Account get creative and offer different features to different types of users.
ILING WuProduct Marketing Manager![[Year in Review] Looking Back at 2021's Trends: Our Top 10 Articles of 2021](/assets/605852e084fb2346c3ea1559/61d7ae8c09d39eb117b8a292_cover-photo-top-10-articles-in-2021.webp)
[Year in Review] Looking Back at 2021's Trends: Our Top 10 Articles of 2021
Happy New Year! OakMega hit many milestones in 2021: our new website and blog both launched, and we've been sharing firsthand insights on Social CRM and tech trends ever since. In 2022, we're giving our product features a major overhaul as we keep building a service that seamlessly connects messaging apps with customer management. Let's look back at our 10 most popular articles of 2021!
Howard HuangMarketing Specialist
What Are Segment Tags? How Tagging Powers Your LINE Strategy
Since LINE Official Account 2.0 launched in 2020, businesses have been looking for new ways to run their accounts. Blasting every message to all friends had become too expensive, and brands wanted to understand their LINE friends better. Segmentation means getting to know your friends through tags. When someone adds your account, they are a blank slate: you only know their name, email, and phone number. Conversations, online behavior, clicks, interests, and preferences gradually bring their profile into focus.
ILING WuProduct Marketing Manager
A New Relationship with Customers: 5 Ways Social CRM Benefits Your Business
Since 2020, the pandemic has swept the globe, transforming not only our daily lives but also how businesses operate. Going to the office every day gave way to WFH, which has become the norm in many countries. Unable to reach customers the way they used to, many companies began looking for solutions. With third-party cookies being phased out and Apple asking users whether they want to be tracked, the cost of acquiring new customers has risen sevenfold, making customer retention a critical priority.
ILING WuProduct Marketing Manager
How to Do Inbound Marketing on LINE: How These Brands Drive High Conversions with LINE Official Accounts
As the user growth dividend fades, limited-time tactics like giving away free stickers for adding a friend no longer work. Instead, try inbound marketing: enrich your LINE Official Account content, use LINE's many built-in features, and send segmented broadcasts to friends who need them. Below, real LINE inbound marketing cases from well-known brands abroad show you how to do inbound marketing on LINE.
Howard HuangMarketing Specialist
Switch Rich Menus in One Click: Three Industry Use Cases for Segmented Rich Menus
If you want to send segmented broadcasts to different audiences on your LINE Official Account, rich menus are a must. By building rich menus that suit different friends and pairing them with segmented broadcasts, every friend receives content that fits, which makes them stick with your Official Account. Below we introduce three ways brands use segmented rich menus to give LINE account managers more ideas for setting up and using rich menus.
Howard HuangMarketing Specialist
Manage LINE Friends with Ease: Three Things You Need to Know About LINE
As the organic reach of Facebook and Instagram fades, many companies and brands are turning to LINE. But a LINE account without member management is missing a leg: it can nurture relationships, yet the data can't sync straight back to your database. LINE has some great advantages: messages go directly to your friends without passing through an algorithm, so they land right on their phones.
ILING WuProduct Marketing Manager
Advanced LINE Guide: How to View Chat History with Friends on Your LINE Official Account
“How do I see my chat history with friends in the LINE OA Manager?” Almost every account manager runs into this. When a friend asks a follow-up question, you need to look back at the earlier conversation to get up to speed fast. Here’s how to find your chat history with friends in LINE Official Account Manager.
ILING WuProduct Marketing Manager
LINE How-To Guide | Create Your Own Digital Business Card on LINE with a Template!
Once your LINE Official Account is connected to OakMega Social CRM, growing your friend count isn't the only thing on the table. OakMega can also build you a custom LINE digital business card that people can forward and share instantly on LINE. Here's how to set one up fast.
ILING WuProduct Marketing Manager
Advanced LINE Guide | How to Delete a LINE Official Account
LINE Official Account Manager is packed with features, and many people aren't sure how to manage user permissions in its settings, or what to do when they want to delete an account. This guide walks you through the permission settings in LINE Official Account Manager and shows you how to delete an active LINE Official Account.
ILING WuProduct Marketing Manager
LINE Guide in Practice: Why Don't Some Brands' LINE Official Account IDs Look Like Gibberish?
Why do some brands have LINE Official Account IDs that include their brand name, while yours is a random string of letters and numbers? Want your own premium ID? Where do you apply, and how much does it cost? A premium ID not only strengthens brand recognition but also makes your Official Account easier for friends to find.
ILING WuProduct Marketing Manager
LINE Management Scenarios | Why Can't My LINE Official Account Reply to Friends One-on-One?
Chatbots let your LINE Official Account answer friends' questions fast, but some situations call for a real person. So why can't you reply to a friend's message one-on-one? Even in an era of instant messaging, human support stays essential because it can be personalized. Here's how to turn on one-on-one replies.
ILING WuProduct Marketing Manager
LINE Marketing in Practice | Boost Click-to-Buy Rates 10x with a LINE E-Catalog
Many e-commerce teams want to turn their products into a full e-catalog that shoppers can easily browse, tap, and forward to friends, instead of sending a pile of images and links. LINE chatbots support many message formats, such as card messages and multi-image messages, which are ideal for promoting a digital product catalog.
ILING WuProduct Marketing Manager
OakMega SCRM + Rosetta.ai On-Site Recommendations: Know Your Customers' Interests and Build a Better Shopping Experience
The pandemic has reshaped how people live and shop worldwide. It pushed many shoppers who loved in-store experiences to buy online and became a turning point for brands and retailers to transform. OakMega helps you define your brand identity and understand your users. As consumer behavior shifts, brands are asking how to capture attention faster and shorten the time it takes customers to order.
ILING WuProduct Marketing Manager
How Can a LINE Official Account Send Automated Messages with the Messaging API?
Do you often run into trouble handling customer messages on your LINE Official Account? Prepared messages rarely cover every question from LINE friends, and replying precisely means opening one-on-one chats, which takes time and effort and keeps you glued to the inbox. Connecting the Messaging API through the LINE API lets you catch every message and send automated responses.
Howard HuangMarketing Specialist
3 Keys to Solving Friend Engagement Problems with Conversational Marketing
To solve friend engagement problems on chat platforms with conversational marketing, focus on three things: a complete marketing plan, designed friend scenarios, and two-way interaction with friends. Align them with your existing marketing strategy to build a full social plan, from the welcome message for new friends to the ongoing interactions that nurture relationships, designing the friend journey step by step to extend customer LTV (lifetime value).
Howard HuangMarketing Specialist
3 Things You Need to Know About Your LINE Official Account's Target Reach
Last time we covered the three account types of LINE Official Account and how messaging fees are calculated. Now let's look at another key metric for LINE marketing: target reach. Combined with how often you send messages, target reach tells you your total message volume costs and serves as a benchmark for judging how well your LINE marketing strategy is working.
Howard HuangMarketing Specialist
Get Started with Conversational Marketing on LINE
Managing friend relationships on social platforms has always been fun. Beyond engaging friends directly in all kinds of ways, people keep sharing new ideas for running accounts, and many brands drawn to LINE Official Account's ability to talk with friends directly are investing more resources in running their accounts.
Howard HuangMarketing SpecialistStart your AI transformation today.
