Get Started with Conversational Marketing on LINE
Managing friend relationships on social platforms has always been fun. Beyond engaging friends directly in all kinds of ways, people keep sharing new ideas for running accounts, and many brands drawn to LINE Official Account's ability to talk with friends directly are investing more resources in running their accounts.
Howard HuangMarketing Specialist
Managing friend relationships on social platforms has always been fun. Beyond engaging friends directly in all kinds of ways, people keep sharing new ideas for running accounts, and many brands drawn to LINE Official Account's ability to talk with friends directly are investing more resources in running their accounts!
So what makes a good approach to social media management? Brands can try adding elements of conversational marketing, handling community management and friend relationship management at the same time.
Solving friends' problems with conversational marketing
Conversational marketing refers to a series of marketing strategies that brands build around the strengths of social platforms. With thorough marketing planning and well-defined friend use cases, brands can engage friends on social platforms and ultimately solve their problems.
As this shows, conversational marketing ultimately comes down to whether you can solve friends' problems effectively through a social platform. Otherwise, conversations turn into one-way broadcasts of promotions and product features, wasting the potential of starting real conversations on social platforms.
Solving friends' problems effectively through conversational marketing comes down to 3 key points:
- Plan the full flow
Map out your brand's complete strategy, designing the flow step by step from new friends joining to ongoing friend engagement, and use your LINE Official Account as the gateway for marketing across platforms.
- Design friend use cases
Use chatbot features such as tagging and segmented messages to anticipate how friends behave in different situations, then map out separate flows for answering their questions so conversations are richer and more complete.
- Engage friends in two-way interaction
Make the most of social platforms by connecting your official account to friends' everyday lives. Design a series of flows and scenarios for one-on-one interactions with friends to grow your number of active friends.
3 key points for solving friends' problems effectively with conversational marketing
Last time, we walked through how to build a brand-specific LINE Official Account with a chatbot. By integrating API services, brands can run chatbot features such as the Push API and Reply API on LINE, and conversational marketing is a series of activities built on that technical foundation.
Build a brand-specific LINE Official Account with the Messaging API!More and more brands are setting up official accounts on social platforms, all hoping to use the interactive nature of social media to connect with friends more directly. With the Messaging API from LINE Developers, brands can on LINE…https://oakmega.com/blog/what-is-line-messaging-api
Strengthen your social media management by putting resources where they matter most
With API integration, brands can use tags, message templates, and even segmented messages to build different friend use cases and break friends' problems down into several flows. A chatbot can effectively handle friends' first-level questions, steadily building up their experience with your official account, and these one-on-one interactions deliver the impact of conversational marketing.
By breaking problems down into flows, brands can focus their resources on more complex situations that need customized solutions. Take customer service questions from friends: OakMega Service Center lets you sort service requests further, so messages that need immediate attention from a person can be assigned in the dashboard and friends' problems get solved effectively.
Different customer service chat features on social platforms let you break down friends' needs further and handle service requests more efficiently.
At the heart of conversational marketing is a human interaction experience
Social platforms are at heart about people interacting with people. That's why conversational marketing depends on brands putting real effort into a complete strategy, using a series of online activities to make the official account feel human and make LINE more fun.
Take a personality quiz while riding LINE TAXI?! Get an exclusive photo frame with popular illustrator “Someone's Daily Life” and friend-only offersMany people are already familiar with LINE TAXI. When Uber first entered Taiwan, TaxiGo had already established itself in the market. In 2019, LINE became its largest shareholder and renamed it LINE TAXI. LINE TAXI…https://oakmega.com/blog/line-taxi-fortune-test-campaign
Start your conversational marketing on social platforms
Got the 3 key points of conversational marketing down? Make the most of what social platforms offer and stop treating your official account as just a broadcasting tool. Try the range of modules in OakMega SCRM and use customized friend tags to plan a complete flow experience.
Next time, we'll go into the details of each of the 3 key points so brands can solve friends' problems effectively through conversational marketing on social platforms!
📣 OakMega: The Social CRM built for marketers
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