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LINE
Over 4,000 financial professionals, kept in touch only by email. FPAT decided to change that
Services for CFP® and AFP certificants moved into LINE: a monthly active rate above 20%, a block rate under 6%, and 1,000 professional surveys returned in two weeks.
Kevin WuCustomer Success Lead
AI Is Filtering Your Customers’ LINE Notifications, and Neither You Nor They Know It
Gemini Intelligence can now silently filter LINE push messages across apps, and image-only messages are an information black hole to AI. Learn how to make your LINE marketing AI-friendly with Flex Message and capture the conversion upside first.
MarketingTeam
LINE Is Starting to Charge — and It Matters More Than You Think
LINE Premium is LINE’s subscription plan at NT$165 a month, offering advanced backup, 100GB of cloud storage, multiple profiles, custom app icons, and more. It is expected to launch in Taiwan in the first half of 2026, making Taiwan the third market after Japan and Thailand. For brand marketers and the Social CRM industry, it means even stickier LINE users — and new challenges for identifying customers and building segments.
Ula WangBrand Marketing Manager
LINE Premium vs. LINE OA vs. LINE WORKS: What’s the Difference?
LINE Premium, LINE OA (LINE Official Account), and LINE WORKS are three LINE products built for very different purposes. LINE Premium is a personal subscription (NT$165/month) offering backups, multiple profiles, and more. LINE OA lets businesses market to and manage relationships with customers, and works best alongside a Social CRM tool. LINE WORKS is an internal communication and collaboration platform: it looks like LINE but serves as a company intranet. Each has different users, pricing, and use cases, so don’t mix them up.
Ula WangBrand Marketing Manager
Turning Greetings into Engagement: A 5-Second Video That Stops the Scroll
New Year greetings shouldn't be something people just scroll past. This time, we used the unique nature of video messages to hide the answers inside 5-second videos, giving people a reason to “watch it again.” The result: 200+ more engaged users and a 137% lift in engagement rate. In an era of 8-second attention spans, the right approach makes engagement happen naturally.
Abby LinBrand Marketing Designer
Struggling to Optimize Customer Service on LINE? The Customer Relationship Tool Most Worth Investing in for 2024
More and more brands have set up customer service channels on LINE, gradually taking over the workload once handled by email and in-store phone lines. OakMega helps brands run a single LINE OA, lets customers link to a specific store, and unifies customer data across branches. With flexible assignment rules plus OakMega’s exclusive agent profile photos and mobile app, brands can overcome common service bottlenecks and deliver higher-quality conversations: cross-functional teams at every level handle requests efficiently, while customers enjoy a personalized experience.
Kevin KangSDR
3 Rich Menu Formats Every LINE Official Account Needs
The rich menu is the storefront of a LINE account, and many brands put real effort into its format. Used well, a rich menu lets a LINE Official Account get creative and offer different features to different types of users.
ILING WuProduct Marketing Manager
Innovation? Decentralization? What Exactly Is Web 3.0?
Web 3.0 isn’t a concept from the past two or three years. It was first proposed back in 2001 by Dale Dougherty, then VP at O’Reilly Media (and a key early champion of Web 2.0), in the wake of the dot-com crash. The vision was far vaguer then: the internet would simply become more personalized and customized.
ILING WuProduct Marketing Manager
What Are Segment Tags? How Tagging Powers Your LINE Strategy
Since LINE Official Account 2.0 launched in 2020, businesses have been looking for new ways to run their accounts. Blasting every message to all friends had become too expensive, and brands wanted to understand their LINE friends better. Segmentation means getting to know your friends through tags. When someone adds your account, they are a blank slate: you only know their name, email, and phone number. Conversations, online behavior, clicks, interests, and preferences gradually bring their profile into focus.
ILING WuProduct Marketing Manager
A New Relationship with Customers: 5 Ways Social CRM Benefits Your Business
Since 2020, the pandemic has swept the globe, transforming not only our daily lives but also how businesses operate. Going to the office every day gave way to WFH, which has become the norm in many countries. Unable to reach customers the way they used to, many companies began looking for solutions. With third-party cookies being phased out and Apple asking users whether they want to be tracked, the cost of acquiring new customers has risen sevenfold, making customer retention a critical priority.
ILING WuProduct Marketing Manager
2021 LINE CONVERGE Marketing Summit: Key Takeaways from TO THE NEXT BIZ
LINE Taiwan recently hosted its 2021 LINE CONVERGE marketing summit online, focusing on where LINE stands in Taiwan and where it is headed. In response to shifting user habits in the post-pandemic era and evolving digital marketing trends, LINE set its 2022 direction around four keywords—Data, AI, OMO, and VIDEO—and unveiled the latest LINE CLOVA applications along with two new services: LINE MINI App and LINE VOOM.
Howard HuangMarketing Specialist
Manage LINE Friends with Ease: Three Things You Need to Know About LINE
As the organic reach of Facebook and Instagram fades, many companies and brands are turning to LINE. But a LINE account without member management is missing a leg: it can nurture relationships, yet the data can't sync straight back to your database. LINE has some great advantages: messages go directly to your friends without passing through an algorithm, so they land right on their phones.
ILING WuProduct Marketing Manager
Advanced LINE Marketing Guide | Why Do Some Brands' LINE Official Accounts Have a Colored Shield?
You may have noticed that the shield next to your LINE Official Account is gray, while some brands have a blue or green one. A blue or green shield means the account has passed a document review confirming it's a legitimate business, store, or organization, and has been verified by LINE. Here's how to get a verified account with a blue shield!
ILING WuProduct Marketing Manager
Advanced LINE Guide: How to View Chat History with Friends on Your LINE Official Account
“How do I see my chat history with friends in the LINE OA Manager?” Almost every account manager runs into this. When a friend asks a follow-up question, you need to look back at the earlier conversation to get up to speed fast. Here’s how to find your chat history with friends in LINE Official Account Manager.
ILING WuProduct Marketing Manager
LINE OA vs. OakMega Social CRM: Which One Wins?
LINE has become a channel almost every marketer wants a piece of. This article helps you weigh which interface and feature set fit your team best. OakMega Social CRM is a third-party platform that connects to your LINE Official Account, wraps it in a redesigned interface, and taps the extra APIs LINE provides to build more powerful LINE features.
ILING WuProduct Marketing Manager
Advanced LINE Guide | How to Delete a LINE Official Account
LINE Official Account Manager is packed with features, and many people aren't sure how to manage user permissions in its settings, or what to do when they want to delete an account. This guide walks you through the permission settings in LINE Official Account Manager and shows you how to delete an active LINE Official Account.
ILING WuProduct Marketing Manager
LINE Guide in Practice: Why Don't Some Brands' LINE Official Account IDs Look Like Gibberish?
Why do some brands have LINE Official Account IDs that include their brand name, while yours is a random string of letters and numbers? Want your own premium ID? Where do you apply, and how much does it cost? A premium ID not only strengthens brand recognition but also makes your Official Account easier for friends to find.
ILING WuProduct Marketing Manager
LINE Management Scenarios | Why Can't My LINE Official Account Reply to Friends One-on-One?
Chatbots let your LINE Official Account answer friends' questions fast, but some situations call for a real person. So why can't you reply to a friend's message one-on-one? Even in an era of instant messaging, human support stays essential because it can be personalized. Here's how to turn on one-on-one replies.
ILING WuProduct Marketing Manager
LINE Marketing in Practice | Boost Click-to-Buy Rates 10x with a LINE E-Catalog
Many e-commerce teams want to turn their products into a full e-catalog that shoppers can easily browse, tap, and forward to friends, instead of sending a pile of images and links. LINE chatbots support many message formats, such as card messages and multi-image messages, which are ideal for promoting a digital product catalog.
ILING WuProduct Marketing Manager
LINE How-To | How to Auto-Reply to Friends' Messages on LINE
Is live chat eating up too much of your team's time? Do the same questions keep coming in? Keyword-based auto-replies let you answer friends' questions instantly. Here's how to set up auto-replies: first, open LINE Official Account Manager, then find and click "Auto-response messages" in the left-hand menu to get started.
ILING WuProduct Marketing Manager
LINE How-To | How to Send Your Brand's Message to All LINE Friends at Once
Sending messages is the most essential feature to learn when running a LINE Official Account, and the most basic one, too. Here's a quick guide to sending a message to all your friends through LINE Official Account Manager.
ILING WuProduct Marketing Manager
Is LINE a Good Fit for Membership Management?
LINE is probably the messaging app people in Taiwan know best, and some even see it as an ad channel. But is it actually a good fit for membership management? With 21 million users in Taiwan, LINE is one of the best channels brands have for reaching customers. Yet many brands treat their followers as nothing more than a list, which is why most LINE OA programs end up with high block rates.
ILING WuProduct Marketing Manager
Get Started with Conversational Marketing on LINE
Managing friend relationships on social platforms has always been fun. Beyond engaging friends directly in all kinds of ways, people keep sharing new ideas for running accounts, and many brands drawn to LINE Official Account's ability to talk with friends directly are investing more resources in running their accounts.
Howard HuangMarketing Specialist
How to Choose the Right KPIs for Your LINE Chat Community
How do you know whether your company is growing? Many people have questions about setting KPIs—especially for LINE chat communities, where goals are often vague and LINE is treated as just a traffic source. In reality, a community's reach is powerful: it can become a mini app that keeps users far more engaged.
ILING WuProduct Marketing Manager
How Are LINE 2.0 Message Plans Priced? (2022 Update) Maximize Broadcast Efficiency with One-to-One Engagement
Since LINE upgraded its official accounts from LINE@ to LINE 2.0 in 2019, account tiers and messaging fees have changed significantly. The goal: lower the barrier for brands on LINE by making more features free, giving brands more flexibility and encouraging them to grow their LINE presence.
Howard HuangMarketing Specialist
Engage Your Friends with LINE Official Account Rich Menus!
The LINE rich menu is the first touchpoint between a brand and its friends—think of it as your brand's front door. An eye-catching rich menu greets friends when they open your LINE Official Account and guides them into all kinds of interactions, nudging them to trigger keywords or visit your brand's other social accounts.
Howard HuangMarketing Specialist
How Brands Can Lower the Block Rate on Their LINE Official Account
Growing your friend count is the surest way for a brand to stay visible and spread its message on a LINE Official Account. But have you noticed your block rate climbing as new friends come in? Here are 3 common reasons the block rate rises, because to a brand, a blocked friend is a lost friend.
Howard HuangMarketing Specialist
Fed Up with iOS 14.5's Privacy Settings? Wait Until You Meet iOS 15
The biggest change in Apple's iOS 14.5 update was handing privacy control back to users. The move angered plenty of people, and Facebook even planned to sue Apple. So what's the big deal about giving users control? And if you thought iOS 14.5 was bad, you haven't met iOS 15 yet!
ILING WuProduct Marketing Manager
Build a Branded LINE Official Account with the Messaging API
More and more brands are setting up official accounts on social platforms, mainly to connect more directly with their friends through social interaction. With the Messaging API from LINE Developers, brands can connect a chatbot to their LINE Official Account and engage friends in richer one-on-one conversations. Even the low-volume LINE OA plan can connect to the Messaging API through LINE Developers.
Howard HuangMarketing Specialist
What Is a LINE Verified Official Account? What You Should Know
What is a LINE verified official account? LINE Official Accounts come in three types: premium, verified, and unverified. A verified account carries a blue shield, earned by passing LINE's document review that confirms it belongs to a legitimate business, store, or organization.
ILING WuProduct Marketing Manager
A Personality Quiz on LINE TAXI? Get a Photo Frame from Illustrator Nobody's Daily, Plus Ride Deals for Friends
Taking a ride is a basic need, and there are plenty of ways to get around. With rides woven into everyday life, how do you make people remember LINE TAXI as an option? Something many people check daily: horoscopes (all hail the fortune masters). How do you tie fortunes to rides? And how do you pair fortunes with an illustrator for maximum reach?
ILING WuProduct Marketing Manager
[Living with COVID-19] How Can Stores Run Contact Registration Forms on LINE?
As local cases keep rising, Taipei has entered a Level 3 COVID-19 alert. Among the requirements, stores must run contact registration (real-name check-ins), enforce crowd control, require masks, and maintain social distancing. Most stores will likely rely on handwritten sign-in sheets, but there are plenty of online form options too: LINE, Google Forms, and SurveyCake can all get you set up quickly.
ILING WuProduct Marketing Manager
LINE Message Sharing: Bringing Viral Marketing to Chat Apps
On social media, Facebook has a Share button, Instagram lets you repost to Stories, and Twitter has retweets. Nearly every social platform has sharing built in so content can spread quickly. Sharing on chat apps, by contrast, is one-way push. Most brands use their LINE channels to send deals and giveaway announcements, which people rarely feel like forwarding.
ILING WuProduct Marketing Manager
Close Sales in a Chat: Conversational Commerce Is Rising
Everyone carries a smartphone now, and messaging apps like WhatsApp, Messenger, WeChat and Telegram compete for our limited time. In Taiwan, LINE alone has 21 million users, so nearly everyone has at least one LINE account. How do you actually close a sale through chat?
ILING WuProduct Marketing Manager
A Hit Mobile Game Collab: How Conversational Marketing Drove a Million Interactions in Two Weeks
Most people have several mobile games on their phones, and game marketing takes many forms. This time, the popular mobile game Knives Out ran a pre-launch campaign on LINE that built buzz while offering Japan-related prizes to boost engagement. The campaign followed the anime’s storyline, wrapping the story in simple conversational interactions with images and text, made smart use of easy-to-read visuals, and guided players step by step, which was essential.
ILING WuProduct Marketing Manager
LINE TECHPULSE 2020: Key Takeaways from LINE Taiwan's Annual Developer Conference
At LINE TAIWAN TECHPULSE 2020, held at the Nangang Exhibition Center in Taipei, LINE announced that its VKS container platform is now live in Taiwan, making it easier for systems to absorb sudden traffic spikes. LINE also revealed where LINE CLOVA is headed next. CLOVA is an intelligent personal assistant for Android and iOS developed by Naver Corporation and LINE Corporation.
ILING WuProduct Marketing Manager
The LINE Official Account 2.0 Era Is Here: A Chance for Deeper Conversations with Your Friends
One-to-one marketing means personalized messages built on data and user profiles, but how do you actually do it? By posting and designing chatbots through an SCRM, you can easily learn what your LINE friends really want. Whenever a friend interacts with a post or link you publish, the system automatically tags them, and you can then use those tags to send segmented posts.
ILING WuProduct Marketing Manager
How Can KOLs and Influencers Build Their Most Loyal Fan Community on LINE?
YouTube is gradually becoming mainstream media, yet creators still have many platforms to manage, from Facebook Pages and Instagram to YouTube memberships, Twitter, and livestreaming platforms. Content structure is still what matters most in KOL marketing: it strengthens your fan base while letting you promote brand partners’ products to your audience, turning personal brand value into commercial value that drives traffic and lifts conversions.
ILING WuProduct Marketing Manager
6 Key Steps to Running LINE and Other Chat Communities: Build Your Most Engaging Social Channel
LINE and other chat apps are private spaces, and official accounts that send irrelevant messages often see high block rates, which makes chat communities notoriously hard to run. With a Social CRM, you can track every member's status and journey in your account, and that extra insight gives your conversations a more human touch.
ILING WuProduct Marketing Manager
Understand How Your Friends Use LINE: Build a Chat Community Tailored to Your Users
When a LINE or Telegram chat community turns into one-way broadcasts, it becomes nothing more than a business pushing ads at users. Social platforms and ad platforms alike are working hard to serve personalized content, so a chat community can't just push the same message to everyone. The first question to ask: in what situations do users interact with you through your LINE Official Account?
ILING WuProduct Marketing Manager
How Can LINE User Tagging Power Precision Marketing?
After completing the LINE Official Account 2.0 upgrade early this year, LINE has kept strengthening its features to deepen connections between brands and friends. In the second half of the year, it is focusing on “maintaining friend relationships” and “stronger identification,” letting the dashboard segment users more finely so brands can group friends by attributes as they interact and later send tailored messages based on each group's traits and preferences.
ILING WuProduct Marketing Manager
LINE OpenChat vs. Telegram Groups: Which Should Marketers Choose?
With the new feature live, LINE users can find an OpenChat entry on the Home tab that opens a brand-new OPENCHAT page, featuring editor-picked LINE OpenChats and topic categories such as hobbies, sports and pets. OpenChat breaks the old 500-member cap on groups, allowing up to 5,000 members.
ILING WuProduct Marketing Manager
Conversational Commerce Has Arrived. Which Messaging App Should You Use?
Since 2015, the average monthly active users (MAU) of the world’s four biggest messaging apps—Facebook Messenger, WhatsApp, WeChat, and Viber—have overtaken the major social networks, and messaging apps now have 4.1 billion users worldwide. As consumers shift from physical stores to online channels, then social platforms, and finally messaging apps, businesses are paying more and more attention to conversational commerce.
AbbieCustomer Success Manager
LINE’s 2020 Election Program Kicks Off: Why Segmentation and Group Mobilization Matter
During Taiwan’s 2018 local elections, LINE added a new “Election Zone” category to its LINE Today news channel, featuring the LINE accounts of candidates who bought the election package. With more than 70 million views, it proved how effective LINE is as an exposure point for candidates—not to mention LINE’s livestreaming, which has become a gateway to how people get news today.
ILING WuProduct Marketing Manager
[Tech Talk] The Election's Over — How We Built Audience Segmentation into Ko Wen-je's LINE Chatbot
If whisky can be segmented, why can't KP segment his audience on LINE?! So we created Uncle Ko, Islay-style; Mayor Ko, Speyside-style; and Professor Ko, Campbeltown-style. Building this chatbot meant tackling a few problems: the mayor's built-in massive traffic spikes, building diverse semantic modules, and segmented audience management.
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