What Is a LINE Verified Official Account? What You Should Know
What is a LINE verified official account? LINE Official Accounts come in three types: premium, verified, and unverified. A verified account carries a blue shield, earned by passing LINE's document review that confirms it belongs to a legitimate business, store, or organization.
ILING WuProduct Marketing Manager
During the pandemic, Taiwan's government rolled out an SMS-based contact tracing system. Through the "Taiwan CDC" LINE Official Account, people could scan a QR code and jump straight to the SMS check-in screen, and the account's friend count exploded within a single day. Then fake accounts started popping up, and people began asking: what exactly is a LINE verified official account?
What Is a LINE Verified Official Account?
LINE Official Accounts come in three types: premium, verified, and unverified. A verified account carries a blue shield. To earn it, you must pass LINE's document review confirming that you are a legitimate business, store, or organization.
A standard LINE Official Account gets a gray shield as soon as it's created, with no review or identity verification required. The downside: it doesn't appear in search results. Users can only find it by entering its exact LINE ID, which makes it harder for people to add you as a friend.
Premium and verified accounts, on the other hand, show up in search. Users can type a keyword or your store name and find your business right away, which makes your LINE Official Account easier to discover and easier to add.
A verified (blue shield) account is obtained by submitting documents for review, but you must first purchase a premium ID for about NT$756 a year. The upside is that you choose your own custom ID, which also strengthens brand recognition.
Premium (green shield) accounts are by invitation from LINE only. Much like Facebook's blue checkmark, the green shield is granted by LINE after its own review, and you can't apply for it.
How to Apply for LINE Account Verification
To apply, go to "Settings" > Verification status > Request verification, then fill in the following:
- Industry / application type
- Store information
- Company information
- Applicant information
※ Before you apply, your account needs a premium ID that lets customers clearly recognize it. The review will only proceed once you have one.
Stand Apart from Fake LINE Accounts and Earn More Trust
Every blue-shield verified account belongs to a legitimate business, store, or organization approved by LINE. Carrying LINE's stamp of approval helps businesses win customer trust faster, and customers place more confidence in the information and products those businesses share.
Take the Taiwan CDC account: only the one with the blue shield is genuine. Don't trust information from accounts you can't identify.
◎ A gray shield may simply mean the account hasn't applied for verification yet or hasn't completed it. It doesn't mean every gray-shield account is fake.
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