Turning Greetings into Engagement: A 5-Second Video That Stops the Scroll
New Year greetings shouldn't be something people just scroll past. This time, we used the unique nature of video messages to hide the answers inside 5-second videos, giving people a reason to “watch it again.” The result: 200+ more engaged users and a 137% lift in engagement rate. In an era of 8-second attention spans, the right approach makes engagement happen naturally.
Abby LinBrand Marketing Designer
Over the New Year holiday, every brand says “Happy New Year”—but how many are actually remembered? When greetings get scrolled past in a split second, brands need more than impressions. They need people to stop and watch it again. This time, we turned to a feature everyone knows but few actually use—video messages—to create more engagement value.
Video is no longer just a trend; it's the only content format that can still hold attention. In several 2025 articles on social media marketing trends, Forbes noted that as attention thresholds keep dropping, brands are finding it hard to get their message across with static content. Surveys from data platform Statista and video research firm Wyzowl show that the average attention span for digital content is now only about 8 seconds, forcing brands to capture viewers' eyes within the first 3 seconds of a video.
🎉 ⟨ 2026 New Year Mini Game ⟩
In this LINE OA post, OakMega used video messages to create an interaction people want to watch again and again, so the greeting doesn't vanish in a flash. It's also worth noting that this Showcase relied entirely on Nano banana and ChatGPT to produce the images and videos—just one marketing specialist was enough to build a polished mini-game experience.
🧩 Hide the Answer in the Video to Create a Reason to “Watch Again”
Compared with a standard image-and-text post: 200+ more engaged users and a 137% higher engagement rate
The goal of this Showcase was to drive the longest dwell time with the simplest possible interaction.
- Video messages: We flipped the “here and gone” nature of video on its head by hiding the answers in the footage. Each video runs 5 seconds or less, so rewatching to find the answer never feels like a chore.
- Simple, effortless interaction: Unlimited attempts reduce frustration, and the flow is easy—just “watch” and “tap.” Users complete the interaction almost without noticing: 70% played all the way to the end, with a low drop-off rate.
- Share the fun: Across four full questions, we built an experience where users collect the greetings themselves, then share the greetings they've “collected.”
🎆 Riding the Big Trend Is Actually Simple
The “2026 New Year Mini Game” is part of OakMega's campaign to promote “video messages.”
Users have already made watching videos a habit, so we put that habit to work:
Passive viewing → Active rewatching → Collecting greetings → Sharing greetings
Behind the strong results is simply keeping up with the big trend and using flexible tools. Guiding engagement can feel completely natural.
🎯 In a world of information overload, use the right tools and let the trend do the heavy lifting.
Are you also wondering how to truly get noticed as attention spans keep shrinking?
Click the link to see more OakMega creative campaigns and spark new ideas!
