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Social CRM
Babies grow every week. The messages didn’t. How Huggies got to know 190,000 moms all over again
Connected to Salesforce, 13 member journeys now send messages automatically based on each due date: 200% member growth and 20% fewer blocks.
Kevin WuCustomer Success Lead
HQ’s message fell apart before it reached the dealers. How Jaguar Land Rover reconnected every touchpoint with Social CRM
Salesforce connected to the LINE Official Account, with one-click broadcasts synced across every dealer in Taiwan: 75% faster communication, 98% complete customer data, and 100+ prospects booking test drives.
Kevin WuCustomer Success Lead
2.21 million friends were reading, not replying. How Knives Out reignited engagement with LINE gamification
For a collaboration campaign, daily quests, tiered missions, social sharing, and a points leaderboard moved right into the LINE chat: 2.5 million game interactions and 250,000 unique players in the first two weeks.
Kevin WuCustomer Success Lead
Tickets sold out in seconds, and longtime fans were left outside. How Megaport Festival got to know its true fans on LINE
Rich menus, real-name wristband pickup, and segmented countdown broadcasts delivered 62% LINE friend growth and an engagement rate above 130%.
Kevin WuCustomer Success Lead
LINE Is Building AI Agents Too. Do You Still Need Social CRM? | CEO Insights
LINE plans to launch an AI agent platform for Official Accounts in Q1 2027, letting brands build booking, sales, and customer service AI Agents inside LINE. Will it replace Social CRM? OakMega CEO Porsche looks at LINE’s press release, Meta’s precedent, and real B2B scenarios, and lays out three questions to ask before you switch it on.
Porsche TsaiCEO
Agents Are Now on the Payroll: The Next Customer Acquisition Battle Revealed at Dreamforce 2026 | CEO Insights
Three signals from Dreamforce 2026: agents are turning from features into job roles, the choice of foundation model matters less and less, and Siemens now lets AI handle 100% of inbound inquiries. OakMega's CEO breaks down how AI CRM is rewriting customer acquisition for B2B and manufacturing, and how much you should let go of in 2027.
Porsche TsaiCEO
The booth was packed. Then the event ended and everyone left. How Quilter kept on-site relationships alive in LINE
5,000+ migrant workers added as LINE friends in 90 days, 80%+ survey completion, and broadcast open rates holding at 60–80%. See how a closed OMO loop turns one-off events into a community you can keep growing.
Kevin WuCustomer Success Lead
When Every AI Is Smart Enough, What's Left for the Product? | CEO Insights
When GPT-6, Claude, Gemini, and Grok are all smart enough, what still sets an AI product apart? OakMega CEO Porsche Tsai breaks down the next battleground, from Model to Context, Action, and Trust.
Porsche TsaiCEO
Manufacturing Is Racing to Expand Capacity. Is Your Customer Relationship Management Keeping Up? | CEO Insights
In the first half of 2026, Taiwan's manufacturers entered an expansion wave rarely seen before: TSMC's net profit rose 77.4% year over year, the industrial production index climbed 22.95%, and commercial real estate transactions jumped 92%. Yet behind the capacity race, most companies still manage customer relationships (sales follow-up, dealer data, after-sales service) by hand and by memory. The more orders come in, the greater the risk that those relationships break.
Porsche TsaiCEO
Over 4,000 financial professionals, kept in touch only by email. FPAT decided to change that
Services for CFP® and AFP certificants moved into LINE: a monthly active rate above 20%, a block rate under 6%, and 1,000 professional surveys returned in two weeks.
Kevin WuCustomer Success Lead.webp)
Should Stronger AI Come With Stronger Brakes? What the Claude Fable 5 Wake-Up Call Teaches Businesses About Risk | CEO Insights
The controversy and pullback that followed the launch of Claude Fable 5, Anthropic's most capable model, hold lessons on the risk awareness every business needs when adopting AI, and on how OakMega meets this challenge with international security certifications.
Porsche TsaiCEO
A NT$24 Billion Drug Resilience Plan: You Can Buy Factories, but Can You Buy Resilience? | CEO Insights
Taiwan is spending NT$24 billion on its National Drug Resilience Preparedness Plan. But does bringing factories home actually make a supply chain resilient? Starting from a counterintuitive EU study, I argue that real resilience lives in the flow of information, and that this is not just a pharma problem but one every manufacturer in Taiwan shares.
Porsche TsaiCEO
Once a pump left the factory, the customer was a stranger. How Kikawa Pump reconnected with technicians in the field
A B2B2C manufacturer opened up its channel black box with LINE Social CRM: 37% MAU, a block rate of just 4.58%, and 54% of friends verified their identity.
Kevin WuCustomer Success Lead
LINE MINI App: The Last Moat for Taiwanese Brands Building Private Traffic
A LINE MINI App is a lightweight app that runs right inside LINE with no download, giving brands their own service entry point on the messaging platform where users spend the most time. In October 2025, LINE opened the platform to all, adding in-app payments and ad revenue sharing and kicking off a new phase of private traffic competition in Taiwan. For brands still relying on paid ads to buy traffic, this window is closing — and integrating a Social CRM is what turns a MINI App from an entry point into a flywheel.
MarketingTeam
Claude for Small Business Explained: How AI Agents Are Becoming the Operating System Layer for Taiwanese Enterprises
Anthropic’s Claude for Small Business connects to 20+ tools, including HubSpot and QuickBooks, so AI can execute business tasks directly. Learn the three hurdles Taiwanese companies must clear before adopting AI automation—data governance, on-premise integration, and security compliance—and why the LINE ecosystem gives local platforms in Taiwan a lasting moat.
MarketingTeam
The 2026 AI CRM Buyer's Guide: Adobe, HubSpot, or the LINE Ecosystem — Which Should Taiwanese Businesses Choose?
In 2026, CRM has entered the era of autonomous AI agents. This guide breaks down Adobe AICX, HubSpot Breeze's outcome-based pricing, and how OakMega's LINE-native CRM differs, with a decision framework for businesses in Taiwan.
MarketingTeam
XChat Launches: How Agentic CRM Turns Anonymous Conversations into Qualified Leads
On April 23, 2026, X (formerly Twitter) launched XChat, a standalone messaging app that needs no phone number and comes with Grok AI and X Money built in. We look at XChat's wave of anonymity from a Social CRM perspective, and at how Agentic CRM turns anonymous conversations into qualified leads in aesthetic medicine, fertility centers, and high-tech manufacturing.
MarketingTeam
When a mall gets a memory: how Park Lane by CMP turned 50,000+ LINE friends into digital members
The LINE Official Account became a gateway to everyday life: 50,000+ digital members and nearly 100,000 friends tagged by location. Inside the segmented broadcasts, OMO points, and member journeys behind it.
Kevin WuCustomer Success Lead
Turning Greetings into Engagement: A 5-Second Video That Stops the Scroll
New Year greetings shouldn't be something people just scroll past. This time, we used the unique nature of video messages to hide the answers inside 5-second videos, giving people a reason to “watch it again.” The result: 200+ more engaged users and a 137% lift in engagement rate. In an era of 8-second attention spans, the right approach makes engagement happen naturally.
Abby LinBrand Marketing Designer
The MCP Era Is Here: When Enterprise Systems Come “Alive” | CEO Insights
Every enterprise will need MCP to make its existing systems AI-native—able to analyze, decide, and act on their own. In the US, many companies outsource to AI consultants, with Forward Deployed Engineers handling the entire AI upgrade end to end.
Porsche TsaiCEO
👻 Making Learning Fun Through Interaction: OakMega's Tone Monster Challenge Delivers Halloween's Cutest “Surprise Marketing”!
For Halloween, OakMega launched the “Tone Monster Challenge”! Combining live polls with game-style interaction, it lets LINE friends learn about SCRM while having fun: a playful, insight-driven new take on Halloween marketing.
Kevin WuCustomer Success Lead.webp)
From “Chinese Monster” to Brand Building: Traffic Is Just the Start, Members Are the Asset | CEO Insight
“Chinese Monster” has become a full-blown phenomenon in Taiwan. As a CEO who has tracked digital and social trends for years, what interests me most isn’t the entertainment value — it’s the community-building logic behind it.
Porsche TsaiCEO.webp)
Social Media Isn’t Social Anymore: How to Grow Traffic Steadily in the Age of Interest Media | CEO Insight
Ten years ago, running a brand on Facebook and Instagram was simple. You posted, most of your followers saw it, engagement came naturally, and the value of social was connection. Today that logic has all but collapsed. I follow more than a dozen accounts, yet often go a whole day without seeing anything from them. Instead, I get algorithm-picked short videos and trending topics.
Porsche TsaiCEO
How to Build LINE Forms: Enterprise Thinking, User Experience, and Case Studies
Forms do more than collect data. They are a valuable business asset: direct purchase conversions, audience profiling, and even the data that shapes better products all depend on the first-party data your forms capture.
Tia WangBrand Marketing Manager
How Clinics Can Build a LINE Membership System from Scratch
In this article, we use three OakMega Social CRM modules and features to answer these three problems, helping you boost LINE performance fast and hit your marketing KPIs.
Samuel JengHead of Product
LINE CRM vs. Traditional CRM: 5 Key Differences and Real-World Use Cases
A comparison of real-world use cases for Social CRM and traditional CRM. Social CRM systems support a wider range of scenarios, giving you a clearer view of customer needs and behavior while boosting loyalty and competitiveness. Choosing the right CRM tool helps businesses manage customer relationships better and grow both their competitive edge and market share.
Wayne ChungCustomer Success Specialist
Lunar New Year LINE Marketing: Build a Pinball Game with a Plain LINE Chatbot!
Today's challenge: build a pinball mini-game using nothing but a basic LINE chatbot, no modules required. After all, making the most fun game out of the most basic features is where real skill shows. Let's dive right in!
Samuel JengHead of Product
How OakMega Social CRM Helps Brands Run Precision Marketing and Deepen Customer Relationships
Putting serious effort into your LINE Official Account but seeing few conversions and a steadily rising block rate? Building loyal customers starts with understanding customer behavior profiles. OakMega has released free Social CRM product scenario decks for a range of industries, showing brands how to use tag management to unify fragmented consumer behavior and pair it with a full suite of segmented engagement modules to extend friend engagement at every touchpoint, driving reach and lifting conversions.
Iris LiuMarketing Intern
Building an OMO Trade Show Experience with Social CRM [2022 Meet Taipei Recap]
2022 Meet Taipei wrapped up last Saturday. In the Small and Medium Enterprise Administration's “Next Generation, Shaping the Future” pavilion, OakMega showed how Social CRM helps brands hold meaningful conversations with customers, communicate with precision, and surface high-value VIP customers. By tying product demos to a LINE Official Account flow, we used LINE to spread the word before the show, drive booth traffic during it, and keep the conversation going afterward, beyond the limits of time and place.
Howard HuangMarketing Specialist
Social CRM vs. Traditional CRM: Keeping Up with Ever-Changing Consumer Behavior
Today's shoppers gather information both online and offline, and as consumers grow more self-aware, emotional factors increasingly shape purchase decisions. Customer relationship management is the bridge that builds warm connections between brands and consumers. In an era dominated by social apps, traditional CRM is evolving into Social CRM. To stand out in the OMO battlefield, understanding the difference between traditional CRM and Social CRM and getting a clear picture of your consumers is the most powerful weapon brands and businesses have.
Iris LiuMarketing Intern
OakMega 2022 Q4 White Paper: One-Stop LINE Marketing, Sales, and Customer Service Experiences with Social CRM
OakMega offers brands the most complete and cutting-edge Social CRM service, using messaging apps to build loyal VIP customer relationships and complete first-party data. Our latest white paper, “The Complete Guide to LINE Social CRM Use Cases,” walks through one-stop strategies for marketing, sales, and customer service on LINE with success stories from three industries, helping brands use resources more efficiently and maximize sales amid a wave of inflation.
Howard HuangMarketing Specialist
Connect Your LINE Official Account to a Third-Party API Platform and Grow Your Prospect Pool with the LINE API
What should you weigh when choosing between the native LINE Official Account dashboard and a third-party API platform, and what does a third-party API service actually add? We use OakMega Social CRM as our example.
Howard HuangMarketing Specialist
The Inflation Tsunami Is Here: How Businesses Can Use Customer Loyalty Programs to Keep Existing Customers and Overcome Sales Slumps
OakMega Social CRM helps businesses build a first-party database inside messaging apps with a CRM system, use a marketing flywheel to extend the reach of their messages to existing customers, and optimize every touchpoint, so they can launch a customer loyalty program amid the 2022 inflation wave, keep customers, and overcome sales slumps.
Howard HuangMarketing Specialist
LINE Marketing Playbook: Three Essentials for Early-Stage LINE Membership Programs That Build Loyal Fans
Membership programs have become a hot battleground for brands again over the past year or two. As customer behavior grows fragmented and omnichannel, brands are looking to unify their conversation channels with members and turn one-way, one-off interactions like point cards and mileage into deep two-way relationships.
Howard HuangMarketing Specialist
AI-Powered Digital Transformation for Healthcare Professional Sales: Biopharma CRM Seminar Recap
OakMega's third CRM industry seminar of 2022 took place online on September 14, continuing June's biopharma theme with strategies for building a funnel-based, integrated communication channel for healthcare professionals. This time we partnered with IBM, using its AI solutions and tools to explore how AI can be applied in biopharma and help sales teams identify high-value prospective healthcare professionals.
Howard HuangMarketing Specialist
The Essential CRM Glossary: Key Terms and Concepts for Building Customer Relationships
For businesses, CRM is more than adopting a piece of software. It reshapes how companies sell to customers and can even transform the whole organization. This article gives you a quick grounding in the basic types of CRM, then moves on to related marketing and sales terms, so you can master the essential concepts and start building lasting customer relationships.
Howard HuangMarketing Specialist
Use First-Party Data to Understand Customers and Run a Data-Driven Sales Process: Biopharma CRM Seminar Recap
Our second CRM industry seminar of 2022 took place online on June 1, 2022. Focused on biopharma, it covered the latest digital transformation trends in the industry and how Social CRM fills the gap in last-mile behavioral data. We also invited Kao Hsing, head of biopharma at Salesforce Taiwan, who used CRM as a starting point to share “customer relationship strategies that build a first-party data mindset to improve sales performance.”
Howard HuangMarketing Specialist
Free Marketing Template | Win the 618 Mid-Year Shopping Festival: Fast Customer Acquisition for E-commerce and Retail
With the rise of e-commerce platforms and two years of the pandemic driving more people to care for themselves and quarantine at home, this year's stay-at-home spending is poised to hit another peak. E-commerce and retail brands that adopt marketing automation tools and seize the 618 mid-year shopping festival can acquire customers fast and capture 618 sales opportunities.
Howard HuangMarketing Specialist
Grow Member Value with Marketing Automation: Personalized Member Experiences on LINE
Marketing automation helps brands manage members by using data to read the status and journey of each customer segment. The goal is to shorten every customer journey with precisely targeted messages and raise the value of existing customers, so they get real value from your products or services, fall in love with your brand, and even become VIP superfans who keep buying and recommend you to friends on social media.
ILING WuProduct Marketing Manager
Turn LINE Chats into Games: Introducing the Playground Lottery Module
In Taiwan, almost every part of daily life can be handled through LINE, even the newly launched LINE BANK digital bank. This year's LINE Creative Day 2022 championed "cross-industry symbiosis," using LINE's low technical and operational barriers to deliver brand-customized creativity at scale. OakMega Social CRM's modules help brands make interactions with LINE friends more fun and build use cases that fit naturally into everyday life.
ILING WuProduct Marketing Manager
The Growth-Hacking Mindset: How Brands Amplify the Value of First-Party Data with Marketing Visuals to Grow Revenue
Today, brands interact with customers across many devices and channels. Beyond building your own first-party database with Social CRM to understand customer behavior and shape more precise marketing strategies, optimizing every touchpoint to catch customers' attention in a limited window is a growth-hacking mindset that effectively boosts revenue.
Howard HuangMarketing Specialist
Build First-Party Data with Social CRM to Meet the Digital Marketing Challenges of 2022
With third-party cookies losing their edge, many brands are realizing that their data sits in someone else's hands. For FMCG and household brands, customer data belongs to retail channels; ad targeting that has long relied on cookies keeps getting less accurate in a cookieless world; and consumers increasingly care about their privacy. Social CRM has become a key lever that helps brands own their customer data faster.
ILING WuProduct Marketing Manager
Build a Pool of Loyal Brand Fans: Social CRM Tags Shares to Drive Reach
In 2022, marketers’ biggest problems are “cookieless” and “tragic reach.” Spreading brand messages keeps getting harder, a nightmare for many social media managers. Yet even as the social media gold rush fades, many brands still enjoy strong attention and buzz, all thanks to fans’ affection for and trust in the brand.
ILING WuProduct Marketing Manager
The Data Power Brand Sales Teams Need in 2022: Boost Conversion Rates with Social CRM
Whether you sell for a B2B or B2C brand, you probably face the same problem: it’s getting harder to understand customer behavior, and your sales performance suffers. Mobile devices have fragmented the customer journey, and with third-party cookies and privacy policies in play, existing sales strategies no longer work. How can brands reach customers online and expand their customer touchpoints?
Howard HuangMarketing Specialist
The New Trend in Customer Success: Strategies for Succeeding Alongside Customers at Every Stage of Their Journey
Customer success started in the SaaS industry. Subscriptions replaced one-time software purchases, so customers no longer had to sink huge sums into implementation and ongoing risk, and they could get up and running much faster. But with cost and risk now shifted onto the SaaS provider, customers can cancel with ease. Brands have to work harder to keep them, and that is how customer success was born.
Howard HuangMarketing Specialist![[Year in Review] Looking Back at 2021's Trends: Our Top 10 Articles of 2021](/assets/605852e084fb2346c3ea1559/61d7ae8c09d39eb117b8a292_cover-photo-top-10-articles-in-2021.webp)
[Year in Review] Looking Back at 2021's Trends: Our Top 10 Articles of 2021
Happy New Year! OakMega hit many milestones in 2021: our new website and blog both launched, and we've been sharing firsthand insights on Social CRM and tech trends ever since. In 2022, we're giving our product features a major overhaul as we keep building a service that seamlessly connects messaging apps with customer management. Let's look back at our 10 most popular articles of 2021!
Howard HuangMarketing Specialist
How Social CRM Helps Brands Build Engagement Strategies for Every Stage of the Customer Lifecycle
Social CRM has become a key way for brands to engage customers. Across their messaging apps, brands can use CRM to manage data and conversations in one place. And when they view customers of different types and stages through the customer lifecycle, they can combine data-driven thinking with their overall brand strategy to segment more effectively and craft more precise marketing and sales strategies.
Howard HuangMarketing Specialist
Automotive Success Story: A New Way to Engage Car Owners with Social CRM, Managing the Entire Relationship in Your LINE Official Account
Once a car is sold, most dealers rely on the salesperson as the only link to the owner. Brands have little visibility into owners at different lifecycle stages, data can disappear when staff leave, and customer value is hard to grow over time. Owners may also switch to cheaper independent garages once the warranty ends. Social CRM streamlines this process and uses data to make segmented owner engagement possible.
Howard HuangMarketing Specialist
Use Social CRM Tags to Understand Customer Behavior Profiles and Sharpen Your Marketing Strategy
Wikipedia defines a persona as “a method for describing target users in marketing planning or business design, often in multiple combinations, which helps planners analyze and set strategies for different user types.” In short, a persona is a method and tool for building a marketing strategy. It lets planners sketch the profile of a product’s audience, and with that profile, we can go further and picture what these target customers like, which issues they care about, and which marketing approaches will win them over, then build a marketing plan around it.
ILING WuProduct Marketing Manager
What Are Segment Tags? How Tagging Powers Your LINE Strategy
Since LINE Official Account 2.0 launched in 2020, businesses have been looking for new ways to run their accounts. Blasting every message to all friends had become too expensive, and brands wanted to understand their LINE friends better. Segmentation means getting to know your friends through tags. When someone adds your account, they are a blank slate: you only know their name, email, and phone number. Conversations, online behavior, clicks, interests, and preferences gradually bring their profile into focus.
ILING WuProduct Marketing Manager
A New Relationship with Customers: 5 Ways Social CRM Benefits Your Business
Since 2020, the pandemic has swept the globe, transforming not only our daily lives but also how businesses operate. Going to the office every day gave way to WFH, which has become the norm in many countries. Unable to reach customers the way they used to, many companies began looking for solutions. With third-party cookies being phased out and Apple asking users whether they want to be tracked, the cost of acquiring new customers has risen sevenfold, making customer retention a critical priority.
ILING WuProduct Marketing Manager
Start Nurturing Your VIP Customers! 5 Free, Practical Tools for Managing Customer Data
With Apple's recent iOS updates adding “user-first” privacy protections, third-party cookies on their way out, and the EU's GDPR long in force, brands face huge challenges both in acquiring new customers and in maintaining existing relationships. With so much uncertainty around third-party data, brands need to actively build their own first-party databases. So how do you choose the right customer management tool?
Howard HuangMarketing Specialist
LINE OA vs. OakMega Social CRM: Which One Wins?
LINE has become a channel almost every marketer wants a piece of. This article helps you weigh which interface and feature set fit your team best. OakMega Social CRM is a third-party platform that connects to your LINE Official Account, wraps it in a redesigned interface, and taps the extra APIs LINE provides to build more powerful LINE features.
ILING WuProduct Marketing Manager
How Can a LINE Official Account Send Automated Messages with the Messaging API?
Do you often run into trouble handling customer messages on your LINE Official Account? Prepared messages rarely cover every question from LINE friends, and replying precisely means opening one-on-one chats, which takes time and effort and keeps you glued to the inbox. Connecting the Messaging API through the LINE API lets you catch every message and send automated responses.
Howard HuangMarketing Specialist
How to Use Auto-Reply Messages to Speed Up Customer Service
If you run an official account, replying to customer questions quickly is key to succeeding on LINE. But business hours and customer service staffing can mean customers wait hours, or even until the next business day, to hear back. Are you wondering whether there's a better way to speed up your customer service process?
Howard HuangMarketing Specialist
How Brands Can Lower the Block Rate on Their LINE Official Account
Growing your friend count is the surest way for a brand to stay visible and spread its message on a LINE Official Account. But have you noticed your block rate climbing as new friends come in? Here are 3 common reasons the block rate rises, because to a brand, a blocked friend is a lost friend.
Howard HuangMarketing Specialist
Third-Party Cookies Are Going Away. How Should Marketers Respond?
As consumers grow more privacy-conscious, Google has had to announce it will phase out third-party cookies in Chrome within the next 2 years, and Facebook has launched its Conversions API. Google’s move will reshape an online ad industry that has long run on cookies. How should marketers across industries respond to this fast-changing landscape?
ILING WuProduct Marketing Manager
Build a Branded LINE Official Account with the Messaging API
More and more brands are setting up official accounts on social platforms, mainly to connect more directly with their friends through social interaction. With the Messaging API from LINE Developers, brands can connect a chatbot to their LINE Official Account and engage friends in richer one-on-one conversations. Even the low-volume LINE OA plan can connect to the Messaging API through LINE Developers.
Howard HuangMarketing Specialist
LINE Message Sharing: Bringing Viral Marketing to Chat Apps
On social media, Facebook has a Share button, Instagram lets you repost to Stories, and Twitter has retweets. Nearly every social platform has sharing built in so content can spread quickly. Sharing on chat apps, by contrast, is one-way push. Most brands use their LINE channels to send deals and giveaway announcements, which people rarely feel like forwarding.
ILING WuProduct Marketing Manager
Close Sales in a Chat: Conversational Commerce Is Rising
Everyone carries a smartphone now, and messaging apps like WhatsApp, Messenger, WeChat and Telegram compete for our limited time. In Taiwan, LINE alone has 21 million users, so nearly everyone has at least one LINE account. How do you actually close a sale through chat?
ILING WuProduct Marketing Manager
What Is Marketing Automation?
The global marketing automation market is projected to reach US$8.4 billion by 2027, growing 9.8% a year. Marketing automation helps businesses grow revenue, about 50% of companies already use it, and at least half of B2B companies plan to adopt marketing and sales automation within the next year to save time.
ILING WuProduct Marketing Manager
A Hit Mobile Game Collab: How Conversational Marketing Drove a Million Interactions in Two Weeks
Most people have several mobile games on their phones, and game marketing takes many forms. This time, the popular mobile game Knives Out ran a pre-launch campaign on LINE that built buzz while offering Japan-related prizes to boost engagement. The campaign followed the anime’s storyline, wrapping the story in simple conversational interactions with images and text, made smart use of easy-to-read visuals, and guided players step by step, which was essential.
ILING WuProduct Marketing Manager
LINE TECHPULSE 2020: Key Takeaways from LINE Taiwan's Annual Developer Conference
At LINE TAIWAN TECHPULSE 2020, held at the Nangang Exhibition Center in Taipei, LINE announced that its VKS container platform is now live in Taiwan, making it easier for systems to absorb sudden traffic spikes. LINE also revealed where LINE CLOVA is headed next. CLOVA is an intelligent personal assistant for Android and iOS developed by Naver Corporation and LINE Corporation.
ILING WuProduct Marketing Manager
What Is Social CRM? Understanding the Essence of SCRM
Member management is often equated with customer relationship management (CRM). Social CRM goes further, helping businesses better understand customers and markets, lift conversion rates, retain customers and build long-term relationships, and extend customer LTV (lifetime value) so customers keep buying and even recommend you to others.
ILING WuProduct Marketing Manager
How to Build a First-Party Data Database: CRM Is the Only Real Cure
There are now plenty of first-party data CRM (customer relationship management) solutions, such as DMPs and CDPs. They all respond to tighter rules on collecting third-party data, as privacy regulations like the GDPR force businesses to handle user data with growing care. Yet many voices online are waiting for Google or Facebook to offer more solutions, and some see no real urgency: if Chrome blocked third-party cookies tomorrow, they argue, the urgency alone would bring all kinds of solutions.
ILING WuProduct Marketing Manager
How We Hit 80% Attendance at a Free Offline Event with a Chat Community
2020 TeleLens DemoDay is a wrap! Thank you all for joining. With rain that day, we were worried about turnout for a free event, but the final check-in rate was 83%. Since it was TeleLens DemoDay, we had to show what Telegram can do, so online registration, on-site check-in, and in-event games all ran on a Telegram bot. So what did we actually do?
ILING WuProduct Marketing Manager
6 Key Steps to Running LINE and Other Chat Communities: Build Your Most Engaging Social Channel
LINE and other chat apps are private spaces, and official accounts that send irrelevant messages often see high block rates, which makes chat communities notoriously hard to run. With a Social CRM, you can track every member's status and journey in your account, and that extra insight gives your conversations a more human touch.
ILING WuProduct Marketing Manager
Understand How Your Friends Use LINE: Build a Chat Community Tailored to Your Users
When a LINE or Telegram chat community turns into one-way broadcasts, it becomes nothing more than a business pushing ads at users. Social platforms and ad platforms alike are working hard to serve personalized content, so a chat community can't just push the same message to everyone. The first question to ask: in what situations do users interact with you through your LINE Official Account?
ILING WuProduct Marketing Manager
How Can LINE User Tagging Power Precision Marketing?
After completing the LINE Official Account 2.0 upgrade early this year, LINE has kept strengthening its features to deepen connections between brands and friends. In the second half of the year, it is focusing on “maintaining friend relationships” and “stronger identification,” letting the dashboard segment users more finely so brands can group friends by attributes as they interact and later send tailored messages based on each group's traits and preferences.
ILING WuProduct Marketing Manager
LINE OpenChat vs. Telegram Groups: Which Should Marketers Choose?
With the new feature live, LINE users can find an OpenChat entry on the Home tab that opens a brand-new OPENCHAT page, featuring editor-picked LINE OpenChats and topic categories such as hobbies, sports and pets. OpenChat breaks the old 500-member cap on groups, allowing up to 5,000 members.
ILING WuProduct Marketing Manager
Telegram the Chameleon: Is Cybersecurity National Security? Telegram's Love-Hate Relationship with Governments
Telegram promises the highest level of confidentiality for user data and has refused to hand chat records over to several governments. That promise fueled its rapid global growth: it reached 400 million monthly active users in just six years. Interestingly, in Taiwan, brands moved to Telegram before users did because LINE raised its prices, which had nothing to do with security or privacy. In Taiwan, Telegram has become one more option for running communities across platforms.
AbbieCustomer Success Manager
[TeleLens | Your Best Ally for Pioneering Telegram Marketing] Why Should I Use TeleLens?
When you first try Telegram, it's great for chatting privately with friends. But using it to run a brand? TeleLens is a third-party back office for Telegram. Social media managers who know Facebook can think of it as something like “Ads Manager” or “Publishing Tools.” LINE managers can think of it as the LINE Official Account back office.
AbbieCustomer Success Manager
Telegram 101: How to Build a Brand Community on Telegram
There are three ways to run a community on Telegram: Channels, Groups, and Bots. The quickest way to understand a channel is to think of it as a bulletin board. Of the three, channels are the best place to push messages and publish posts, given the features Telegram offers.
AbbieCustomer Success Manager
Conversational Commerce Has Arrived. Which Messaging App Should You Use?
Since 2015, the average monthly active users (MAU) of the world’s four biggest messaging apps—Facebook Messenger, WhatsApp, WeChat, and Viber—have overtaken the major social networks, and messaging apps now have 4.1 billion users worldwide. As consumers shift from physical stores to online channels, then social platforms, and finally messaging apps, businesses are paying more and more attention to conversational commerce.
AbbieCustomer Success Manager
LINE’s 2020 Election Program Kicks Off: Why Segmentation and Group Mobilization Matter
During Taiwan’s 2018 local elections, LINE added a new “Election Zone” category to its LINE Today news channel, featuring the LINE accounts of candidates who bought the election package. With more than 70 million views, it proved how effective LINE is as an exposure point for candidates—not to mention LINE’s livestreaming, which has become a gateway to how people get news today.
ILING WuProduct Marketing ManagerStart your AI transformation today.
