Free Marketing Template | Win the 618 Mid-Year Shopping Festival: Fast Customer Acquisition for E-commerce and Retail

The annual 618 mid-year shopping festival is about to kick off. Is your e-commerce or retail business ready?

With the rise of e-commerce platforms and two years of the pandemic driving more people to care for themselves and quarantine at home, this year's stay-at-home spending is poised to hit another peak.

With a different promotion running almost every month, e-commerce and retail brands often find themselves scrambling to plan copy and design product assets ahead of each campaign. Brands that adopt marketing automation tools and seize the 618 mid-year shopping festival can acquire customers fast and capture 618 sales opportunities.

Use marketing automation to capture opportunities during the 618 mid-year shopping festival

Multi-channel product listing workflows

Marketing automation tools help e-commerce and retail businesses solve the challenge of listing products across channels. With high-volume image tools like dipp, brands can upload finished Photoshop files and instantly generate hundreds of product listing images that meet each channel's requirements. Or they can bulk import product information via CSV to generate all listing and product description images in one go, so marketing and design teams can easily upload them to e-commerce platforms such as momo, PChome, and Shopee and finish campaign prep.

The growth-hacking mindset: how brands amplify the value of first-party data with marketing visuals to grow revenueToday, brands interact with customers across many devices and channels. Beyond building your own first-party database with Social CRM to understand customer behavior and shape more precise marketing strategies, optimizing every touchpoint to catch customers' attention in a limited window is a growth-hacking mindset that effectively boosts revenue.https://oakmega.com/blog/increase-value-of-1st-party-data-by-design-automation

Data-driven retargeting to turn members into loyal fans

CRM and other marketing automation tools help brands separate data from different segments during a campaign and build their own first-party data. Using each audience's customer data together with automated marketing, brands can send exclusive EDM and LINE broadcasts, cart reminders, and other retargeting campaigns. This sharpens campaign targeting, ensures campaign spend turns into loyal fans, and makes member management more effective.

Recommended marketing automation tools for the 618 mid-year shopping festival

dipp, a design automation tool | Streamline multi-channel product listings

dipp is an AI automation tool built for brands to produce images at scale. By automating highly repetitive design work, it frees design teams to focus on creating marketing visuals and boosts output. It also integrates with Adobe Photoshop, letting you upload up to 200 finished brand visual files at once and instantly meet each channel's image specs (including dimensions and file size).

Take listing products on e-commerce platforms as an example: with dipp's AI automation, brands can quickly generate images that meet each platform's specs. Products go live faster, consumers are less likely to tire of seeing the same ad image, and brands keep pace with every sales season while improving inventory turnover.

What is dipp, the image editing software that boosts designer productivity? How is it different from Photoshop and Canva?Designers play a key role in e-commerce workflows, and many tools help them get the job done in a busy process. Photoshop and Canva are common design tools, along with dipp, a bulk design tool that saves huge amounts of time. This article walks through an e-commerce designer's daily work and clarifies how the main design tools on the market, Photoshop, Canva, and dipp, differ and what role each plays in a designer's workflow.https://blog.withdipp.com/zh-tw/what-is-dipp

OakMega Social CRM, a marketing automation tool | Acquire customers precisely with a first-party data mindset

OakMega is a software company dedicated to Social CRM. We build customer relationship management systems on messaging apps, helping brands capture real-time first-party data and build VIP relationships with customers.

OakMega Social CRM's Member journey service helps brands make sales and retargeting more data-driven through marketing automation. Using each audience's tags as the criteria, it branches users by condition and runs retargeting such as cart reminders and exclusive broadcasts, improving campaign results and making member management more effective.

Build first-party data with Social CRM to meet the new digital marketing challenges of 2022Since the move to a cookieless world, marketers have faced an even tougher road. 2022 is the year to find solutions, and everyone is watching what Google and Facebook will propose. Google dropped FLoC in favor of the Topics API, but it is still being tested and real-world results remain to be seen. As the advantages of third-party cookies disappear, many brands are realizing that all their data sits in someone else's hands: for FMCG and household goods, user data belongs to retail channels. Advertising, long reliant on cookies, is becoming less and less precise, and consumers are increasingly aware of how important their privacy is.https://oakmega.com/blog/social-crm-create-1st-party-data-solution

Marketing case study: AI design + marketing automation to capture 618 mid-year shopping festival opportunities

OakMega x dipp designed a campaign planning workflow for the 618 mid-year shopping festival that brings in two marketing automation tools. It helps e-commerce and retail brands dramatically speed up copy planning and product visual design before the campaign, use customer data for automated, data-driven promotion during the campaign, and run precise retargeting based on engagement afterward to keep creating opportunities.

Step 1: Set campaign goals and your promotion strategy

Your campaign goals determine the direction of your promotion strategy. 618 can be a large, store-wide sale that maximizes traffic by maximizing the number of products and discounts. For "retargeting around existing holidays" such as Women's Day (March 8) or Father's Day in Taiwan (August 8), you can target specific audiences such as moms and dads and pair the campaign with KOL activities for deeper promotion.

Step 2: Design the campaign visuals and style

Once a designer has created a visually consistent campaign master template in Photoshop, upload it to the dipp high-volume image platform. Then upload all your product photos at once, generate the images, and download them in bulk. The system automatically creates listing and product description images that meet the file size and dimension requirements of each e-commerce channel you plan to list on.

Step 3: Automate broadcasts and reminders with Social CRM

Once your products are listed and the 618 mid-year campaign is live, use OakMega Social CRM to send the pre-made 618 promotional product cards to your LINE friends as LINE broadcasts.

When friends click a promotional card to visit your online store, Social CRM records every click in real time. Marketing automation can then send customized broadcasts and reminders based on each friend's clicks for precise marketing.

Get the free 618 mid-year shopping festival marketing template

OakMega x dipp has prepared a marketing template for the 618 shopping festival. Use it freely to start planning your 618 campaign, free up your team so designers can focus on visual design and marketers can focus on setting goals and developing strategy, and win the 618 mid-year shopping festival!

Get it free here, or head to the OakMega LINE Official Account to see the 618 mid-year shopping festival template👉 https://oakmega.ai/line/form_S83nCu