An onboarding and assessment flow that often stalled became a clear, warm, real-time journey: from a fun risk quiz and segmented rich menus to fully automated member journeys, driving 400+ meaningful service touchpoints in one month.

Kevin WuCustomer Success Lead

2022-05-18

Free Marketing Template | Win the 618 Mid-Year Shopping Festival: Fast Customer Acquisition for E-commerce and Retail

With the rise of e-commerce platforms and two years of the pandemic driving more people to care for themselves and quarantine at home, this year's stay-at-home spending is poised to hit another peak. E-commerce and retail brands that adopt marketing automation tools and seize the 618 mid-year shopping festival can acquire customers fast and capture 618 sales opportunities.

Howard HuangMarketing Specialist

2022-05-18

Grow Member Value with Marketing Automation: Personalized Member Experiences on LINE

Marketing automation helps brands manage members by using data to read the status and journey of each customer segment. The goal is to shorten every customer journey with precisely targeted messages and raise the value of existing customers, so they get real value from your products or services, fall in love with your brand, and even become VIP superfans who keep buying and recommend you to friends on social media.

ILING WuProduct Marketing Manager

2021-07-22

How to Use Auto-Reply Messages to Speed Up Customer Service

If you run an official account, replying to customer questions quickly is key to succeeding on LINE. But business hours and customer service staffing can mean customers wait hours, or even until the next business day, to hear back. Are you wondering whether there's a better way to speed up your customer service process?

Howard HuangMarketing Specialist

2021-02-01

What Is Marketing Automation?

The global marketing automation market is projected to reach US$8.4 billion by 2027, growing 9.8% a year. Marketing automation helps businesses grow revenue, about 50% of companies already use it, and at least half of B2B companies plan to adopt marketing and sales automation within the next year to save time.

ILING WuProduct Marketing Manager

2020-11-09

The LINE Official Account 2.0 Era Is Here: A Chance for Deeper Conversations with Your Friends

One-to-one marketing means personalized messages built on data and user profiles, but how do you actually do it? By posting and designing chatbots through an SCRM, you can easily learn what your LINE friends really want. Whenever a friend interacts with a post or link you publish, the system automatically tags them, and you can then use those tags to send segmented posts.

ILING WuProduct Marketing Manager

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