With the rise of e-commerce platforms and two years of the pandemic driving more people to care for themselves and quarantine at home, this year's stay-at-home spending is poised to hit another peak. E-commerce and retail brands that adopt marketing automation tools and seize the 618 mid-year shopping festival can acquire customers fast and capture 618 sales opportunities.
Today, brands interact with customers across many devices and channels. Beyond building your own first-party database with Social CRM to understand customer behavior and shape more precise marketing strategies, optimizing every touchpoint to catch customers' attention in a limited window is a growth-hacking mindset that effectively boosts revenue.
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