Turn LINE Chats into Games: Introducing the Playground Lottery Module

In Taiwan today, almost every part of daily life can be handled through LINE, even the newly launched LINE BANK digital bank. At LINE Creative Day 2022, LINE revealed that the number of Official Accounts had passed 2.1 million by the end of last year (2021), and championed "cross-industry symbiosis": using LINE's low technical and operational barriers to deliver brand-customized creativity at scale. OakMega Social CRM's modules help brands make interactions with LINE friends more fun and build use cases that fit naturally into everyday life.

Three advantages of LINE as a messaging app

LINE has become an app we can't live without. We used to think chat communities were only good for pushing promotional messages, but LINE now offers three clear advantages:

1. Measure: understand user data by capturing and tracking user behavior
2. Integrate: a rich ecosystem that connects external software and hardware (LINE has an extensive API and third-party app ecosystem)
3. Personalize: deliver personalized content and services

Together, these advantages let brands bring all kinds of everyday scenarios into one place, connecting offline to online and blending online back into offline. "Measure" means analyzing users with the first-party data you collect; "Integrate" ties different use cases together through data; and "Personalize" delivers content tailored to each user, increasing stickiness.

Connect APIs to enrich how people use LINE

OakMega Social CRM lets brands interact with LINE friends in richer, more varied ways during a conversation. Lucky draws are one of the most common campaigns on LINE Official Accounts, and the new Playground module supports a wide range of draw formats so participants can jump into the game quickly.

The Playground module comes with templates for different scenarios. You can swap the images and customize the colors to match your brand's visual identity.

When running a campaign on LINE, keep three things in mind:

1. Interactive gameplay is the key to a campaign

To get LINE friends to join, you first need to make the interaction fun. A conversational experience can combine features like "advanced rich menus," "contextual profile icons," and "quick replies" to make the conversation more varied.

How to start conversations with LINE friends: three beginner-friendly ways to gamify LINEAs Taiwan's most widely used messaging app, LINE lets brands interact directly with their friends, making it a valuable new channel for customer relationships. More and more brands are running Official Accounts to capture new business models built around fragmented customer behavior.https://oakmega.com/blog/3-ways-to-interact-by-line-imagemap

2. Motivation: rewards

Rewards are the single biggest reason LINE friends join a campaign: more than 95% take part for the prizes. Prizes can be almost anything of value to your friends, from virtual in-game items and cash to everyday products.

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A lucky draw is the most intuitive game experience you can offer users, and by pairing it with your brand visuals, you leave a lasting impression along the way. Try these three draw experiences for yourself:

• Russian roulette
• Nine-grid wheel of fortune
• Slot machine

3. Keep the momentum going

Many brands run flawless campaigns, such as free sticker giveaways or lucky draws, that attract huge numbers of followers. But one-off campaigns often trigger a spike in block rates once they end, so brands need to think about how to keep the conversation going.

For example, after giving away free stickers, follow up with a text message that has a clear call to action; that alone can keep friends on your Official Account. Occasional broadcasts about prize giveaways or holiday greetings can also effectively lower your block rate.

Conclusion

Third-party API integrations let LINE Official Accounts do much more and cover every kind of use case, but what matters most is still the content of the interaction. Tools help marketers run campaigns faster and more easily, and OakMega Social CRM adds first-party data integration that brings together people, environments, and devices to build immersive experiences. For example, friends who add your Official Account can receive brand information, and with LINE Beacon, they can also get LINE notifications when they're in your physical store, carrying the offline experience back online to keep interacting with your LINE Official Account.