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LINE OA management
Developers, designers, and weekend showroom visitors: how one KOHLER LINE account makes all three feel looked after
Segmented rich menus and a Booking Center show developers, designers, and consumers the content made for them, growing LINE friends by 42%.
Kevin WuCustomer Success Lead
The booth was packed. Then the event ended and everyone left. How Quilter kept on-site relationships alive in LINE
5,000+ migrant workers added as LINE friends in 90 days, 80%+ survey completion, and broadcast open rates holding at 60–80%. See how a closed OMO loop turns one-off events into a community you can keep growing.
Kevin WuCustomer Success Lead
Once a pump left the factory, the customer was a stranger. How Kikawa Pump reconnected with technicians in the field
A B2B2C manufacturer opened up its channel black box with LINE Social CRM: 37% MAU, a block rate of just 4.58%, and 54% of friends verified their identity.
Kevin WuCustomer Success Lead
LINE MINI App: The Last Moat for Taiwanese Brands Building Private Traffic
A LINE MINI App is a lightweight app that runs right inside LINE with no download, giving brands their own service entry point on the messaging platform where users spend the most time. In October 2025, LINE opened the platform to all, adding in-app payments and ad revenue sharing and kicking off a new phase of private traffic competition in Taiwan. For brands still relying on paid ads to buy traffic, this window is closing — and integrating a Social CRM is what turns a MINI App from an entry point into a flywheel.
MarketingTeam
AI Is Filtering Your Customers’ LINE Notifications, and Neither You Nor They Know It
Gemini Intelligence can now silently filter LINE push messages across apps, and image-only messages are an information black hole to AI. Learn how to make your LINE marketing AI-friendly with Flex Message and capture the conversion upside first.
MarketingTeam
Going green isn’t a slogan. It’s a 21-day RPG. How PTS Kids got families to actually take action
A 21-day carbon-cutting quest built inside LINE: 6,504 participants, 5,500+ mission shares, a 68.5% conversion rate at the Arctic stage, and 3,000+ photos of low-carbon commutes.
Kevin WuCustomer Success Lead
LINE Is Starting to Charge — and It Matters More Than You Think
LINE Premium is LINE’s subscription plan at NT$165 a month, offering advanced backup, 100GB of cloud storage, multiple profiles, custom app icons, and more. It is expected to launch in Taiwan in the first half of 2026, making Taiwan the third market after Japan and Thailand. For brand marketers and the Social CRM industry, it means even stickier LINE users — and new challenges for identifying customers and building segments.
Ula WangBrand Marketing Manager
LINE Premium vs. LINE OA vs. LINE WORKS: What’s the Difference?
LINE Premium, LINE OA (LINE Official Account), and LINE WORKS are three LINE products built for very different purposes. LINE Premium is a personal subscription (NT$165/month) offering backups, multiple profiles, and more. LINE OA lets businesses market to and manage relationships with customers, and works best alongside a Social CRM tool. LINE WORKS is an internal communication and collaboration platform: it looks like LINE but serves as a company intranet. Each has different users, pricing, and use cases, so don’t mix them up.
Ula WangBrand Marketing Manager
When a mall gets a memory: how Park Lane by CMP turned 50,000+ LINE friends into digital members
The LINE Official Account became a gateway to everyday life: 50,000+ digital members and nearly 100,000 friends tagged by location. Inside the segmented broadcasts, OMO points, and member journeys behind it.
Kevin WuCustomer Success Lead
How does faith go digital? Ginhuan Taizihui passed 11,400 LINE friends with Social CRM
A redesigned online-and-offline journey for followers turned one-way announcements into two-way engagement. Followers no longer just receive updates; they join in and share.
Kevin WuCustomer Success Lead
Turning Greetings into Engagement: A 5-Second Video That Stops the Scroll
New Year greetings shouldn't be something people just scroll past. This time, we used the unique nature of video messages to hide the answers inside 5-second videos, giving people a reason to “watch it again.” The result: 200+ more engaged users and a 137% lift in engagement rate. In an era of 8-second attention spans, the right approach makes engagement happen naturally.
Abby LinBrand Marketing Designer
👻 Making Learning Fun Through Interaction: OakMega's Tone Monster Challenge Delivers Halloween's Cutest “Surprise Marketing”!
For Halloween, OakMega launched the “Tone Monster Challenge”! Combining live polls with game-style interaction, it lets LINE friends learn about SCRM while having fun: a playful, insight-driven new take on Halloween marketing.
Kevin WuCustomer Success Lead
How OakMega Social CRM Helps Brands Run Precision Marketing and Deepen Customer Relationships
Putting serious effort into your LINE Official Account but seeing few conversions and a steadily rising block rate? Building loyal customers starts with understanding customer behavior profiles. OakMega has released free Social CRM product scenario decks for a range of industries, showing brands how to use tag management to unify fragmented consumer behavior and pair it with a full suite of segmented engagement modules to extend friend engagement at every touchpoint, driving reach and lifting conversions.
Iris LiuMarketing Intern
OakMega 2022 Q4 White Paper: One-Stop LINE Marketing, Sales, and Customer Service Experiences with Social CRM
OakMega offers brands the most complete and cutting-edge Social CRM service, using messaging apps to build loyal VIP customer relationships and complete first-party data. Our latest white paper, “The Complete Guide to LINE Social CRM Use Cases,” walks through one-stop strategies for marketing, sales, and customer service on LINE with success stories from three industries, helping brands use resources more efficiently and maximize sales amid a wave of inflation.
Howard HuangMarketing Specialist
Catch the Border-Reopening Flight! Three Strategies for KOLs to Build a Loyal Fan Base on LINE
Taiwan’s borders, closed during the pandemic, officially reopened last month, and the 0+7 quarantine policy is bringing travel back in force. For nano- and micro-influencers and bloggers with 1,000 to 100,000 followers, an emotional connection with fans is the foundation of steady traffic growth. Holding on to that traffic doesn’t have to mean constantly creating new content: by combining new and existing content through Social CRM and pairing it with LINE scenario design, you can engage loyal fans deeply, ride the reopening wave, and build a top-tier pool of loyal fans.
Iris LiuMarketing Intern
How Does the LINE API Work? How APIs Help Brands Improve Member Management
In the membership economy, building customer-centric interactions and data-driven strategies on the front line isn't enough. Whether a brand can activate its internal data and use it in real time is what makes or breaks a data-driven strategy, and APIs are the bridge that brings that data to life.
Howard HuangMarketing Specialist
LINE Marketing Playbook: Three Essentials for Early-Stage LINE Membership Programs That Build Loyal Fans
Membership programs have become a hot battleground for brands again over the past year or two. As customer behavior grows fragmented and omnichannel, brands are looking to unify their conversation channels with members and turn one-way, one-off interactions like point cards and mileage into deep two-way relationships.
Howard HuangMarketing Specialist
Reach Out with Genuine Care on LINE the Moment an Earthquake Hits
Last weekend, Taiwan was hit by a magnitude 6.8 earthquake, and LINE activated its “LINE Safety Check” feature for the first time. No typing needed: one tap lets friends and family know you're safe. Did you know a LINE Official Account can also use one-tap interactions so brands can show customers they care right after a disaster strikes?
Iris LiuMarketing Intern
Turn LINE Chats into Games: Introducing the Playground Lottery Module
In Taiwan, almost every part of daily life can be handled through LINE, even the newly launched LINE BANK digital bank. This year's LINE Creative Day 2022 championed "cross-industry symbiosis," using LINE's low technical and operational barriers to deliver brand-customized creativity at scale. OakMega Social CRM's modules help brands make interactions with LINE friends more fun and build use cases that fit naturally into everyday life.
ILING WuProduct Marketing Manager![Can a LINE Official Account Host an Exhibition? Themed Conversations That Extend Friend Engagement [Results]](/assets/605852e084fb2346c3ea1559/624e8e87b64f0c146cb454ac_cover-photo-line-online-expo-campaign-record.webp)
Can a LINE Official Account Host an Exhibition? Themed Conversations That Extend Friend Engagement [Results]
Our nearly month-long “LINE Marketing Online Interactive Exhibition” has wrapped up. Through different types of games, we engaged with over a hundred registered participants in our LINE Official Account. After completing each weekly experience, participants instantly received related information from a preset chatbot and earned one entry into a lucky draw. Here we share how the campaign ran and what it achieved, for anyone interested in hosting an exhibition on LINE or in LINE marketing.
Howard HuangMarketing Specialist
Start Conversations with Your LINE Friends: 3 Beginner-Friendly Interactive LINE Games
What kind of fun LINE interaction has ever made you open a message from an Official Account? Interactive games are one proven approach. They make the most of LINE's ability to engage friends, using conversational gameplay to deliver product and service information, campaign news, and even personalized messages for members. Here are three beginner-friendly interactive LINE games that make it easier to start conversations with your friends.
Howard HuangMarketing Specialist
LINE Official Account Membership Strategy: 3 Steps to Build VIP Loyalty Through One-on-One Customer Service Chats
When a brand understands the behavioral profiles of its LINE friends, it can personalize messages, respond to questions in real time, and run precisely segmented broadcasts. On that foundation, it can turn LINE friends into loyal VIP fans and start building deeper member relationships.
Howard HuangMarketing Specialist
3 Rich Menu Formats Every LINE Official Account Needs
The rich menu is the storefront of a LINE account, and many brands put real effort into its format. Used well, a rich menu lets a LINE Official Account get creative and offer different features to different types of users.
ILING WuProduct Marketing Manager![Can a LINE Official Account Host an Exhibition? Themed Conversations That Extend Friend Engagement [Preparation]](/assets/605852e084fb2346c3ea1559/6225b30d92854ca08e2f9fd7_cover-photo-line-online-expo-campaign-preparation.webp)
Can a LINE Official Account Host an Exhibition? Themed Conversations That Extend Friend Engagement [Preparation]
Exhibitions today take more and more forms, adding interactive and immersive experiences so visitors can absorb the theme more intuitively. What happens when you combine an exhibition with LINE on your phone? We planned an online interactive exhibition on OakMega's own Official Account, themed around the app everyone knows best, LINE, and ran it for registered friends over nearly a month.
Howard HuangMarketing Specialist
LINE Marketing Playbook: Real-Name Registration Surveys in LINE with Instant Member Management
With third-party data on its way out and privacy policies tightening, brands are putting more emphasis on building first-party data. In the post-pandemic era, most events still take place online. A real-name registration form that handles event sign-ups and compiles data in real time gives frontline marketing and sales teams a solid basis for strategy. Letting customers fill out forms directly in LINE, instead of opening a web browser through a LIFF app, helps you make the most of every touchpoint with your LINE friends.
Howard HuangMarketing Specialist
Automotive Success Story: A New Way to Engage Car Owners with Social CRM, Managing the Entire Relationship in Your LINE Official Account
Once a car is sold, most dealers rely on the salesperson as the only link to the owner. Brands have little visibility into owners at different lifecycle stages, data can disappear when staff leave, and customer value is hard to grow over time. Owners may also switch to cheaper independent garages once the warranty ends. Social CRM streamlines this process and uses data to make segmented owner engagement possible.
Howard HuangMarketing Specialist
2021 LINE DEVELOPER DAY: Key Takeaways
LINE Japan recently livestreamed its 2021 DEVELOPER DAY conference: two days and 60 online sessions running simultaneously in English, Japanese, and Korean, sharing the latest updates with LINE developers and businesses worldwide. In the Opening Keynote, LINE CTO Euivin Park and other speakers looked back on the milestones of LINE’s first decade and shared how Hyper CLOVA and blockchain technologies are being applied today.
Howard HuangMarketing Specialist
2021 LINE CONVERGE Marketing Summit: Key Takeaways from TO THE NEXT BIZ
LINE Taiwan recently hosted its 2021 LINE CONVERGE marketing summit online, focusing on where LINE stands in Taiwan and where it is headed. In response to shifting user habits in the post-pandemic era and evolving digital marketing trends, LINE set its 2022 direction around four keywords—Data, AI, OMO, and VIDEO—and unveiled the latest LINE CLOVA applications along with two new services: LINE MINI App and LINE VOOM.
Howard HuangMarketing Specialist
Start Nurturing Your VIP Customers! 5 Free, Practical Tools for Managing Customer Data
With Apple's recent iOS updates adding “user-first” privacy protections, third-party cookies on their way out, and the EU's GDPR long in force, brands face huge challenges both in acquiring new customers and in maintaining existing relationships. With so much uncertainty around third-party data, brands need to actively build their own first-party databases. So how do you choose the right customer management tool?
Howard HuangMarketing Specialist
How to Do Inbound Marketing on LINE: How These Brands Drive High Conversions with LINE Official Accounts
As the user growth dividend fades, limited-time tactics like giving away free stickers for adding a friend no longer work. Instead, try inbound marketing: enrich your LINE Official Account content, use LINE's many built-in features, and send segmented broadcasts to friends who need them. Below, real LINE inbound marketing cases from well-known brands abroad show you how to do inbound marketing on LINE.
Howard HuangMarketing Specialist
Switch Rich Menus in One Click: Three Industry Use Cases for Segmented Rich Menus
If you want to send segmented broadcasts to different audiences on your LINE Official Account, rich menus are a must. By building rich menus that suit different friends and pairing them with segmented broadcasts, every friend receives content that fits, which makes them stick with your Official Account. Below we introduce three ways brands use segmented rich menus to give LINE account managers more ideas for setting up and using rich menus.
Howard HuangMarketing Specialist
Advanced LINE Marketing Guide | Why Do Some Brands' LINE Official Accounts Have a Colored Shield?
You may have noticed that the shield next to your LINE Official Account is gray, while some brands have a blue or green one. A blue or green shield means the account has passed a document review confirming it's a legitimate business, store, or organization, and has been verified by LINE. Here's how to get a verified account with a blue shield!
ILING WuProduct Marketing Manager
Advanced LINE Guide: Essential LINE Terms and When to Use Each Feature
Running into a flood of unfamiliar terms while managing LINE? LINE Official Account Manager, LINE Developers, LINE Login: which feature lives in which console, and when should you use each one? Don’t worry. OakMega has rounded up the essential LINE terms and use cases so you can untangle them one by one.
Howard HuangMarketing Specialist
Advanced LINE Guide: How to View Chat History with Friends on Your LINE Official Account
“How do I see my chat history with friends in the LINE OA Manager?” Almost every account manager runs into this. When a friend asks a follow-up question, you need to look back at the earlier conversation to get up to speed fast. Here’s how to find your chat history with friends in LINE Official Account Manager.
ILING WuProduct Marketing Manager
LINE How-To Guide | Create Your Own Digital Business Card on LINE with a Template!
Once your LINE Official Account is connected to OakMega Social CRM, growing your friend count isn't the only thing on the table. OakMega can also build you a custom LINE digital business card that people can forward and share instantly on LINE. Here's how to set one up fast.
ILING WuProduct Marketing Manager
LINE OA vs. OakMega Social CRM: Which One Wins?
LINE has become a channel almost every marketer wants a piece of. This article helps you weigh which interface and feature set fit your team best. OakMega Social CRM is a third-party platform that connects to your LINE Official Account, wraps it in a redesigned interface, and taps the extra APIs LINE provides to build more powerful LINE features.
ILING WuProduct Marketing Manager
LINE Management Advanced | How Do I Edit the Registration Info of My LINE Official Account?
Skipped the registration info when you opened your LINE Official Account? Here's how to go back and edit it, and change what you set up when creating the account, in LINE Official Account Manager. The web-based LINE Official Account Manager lets you update your LINE registration info anytime.
Howard HuangMarketing Specialist
Advanced LINE Guide | How to Manage Permissions and Add Account Members
How do you set up permissions in LINE Official Account Manager and add administrators or operators to your account? Don't worry: with the steps below, you can configure LINE permissions right away in the LINE Official Account Manager web console.
Howard HuangMarketing Specialist
Advanced LINE Guide | How to Delete a LINE Official Account
LINE Official Account Manager is packed with features, and many people aren't sure how to manage user permissions in its settings, or what to do when they want to delete an account. This guide walks you through the permission settings in LINE Official Account Manager and shows you how to delete an active LINE Official Account.
ILING WuProduct Marketing Manager
LINE Management Advanced | How to Set Up Your LINE Official Account Basics (Part 2)
With the basics done, your LINE Official Account now has a brand profile photo and a status message to share with friends. What's next for fine-tuning your profile page so friends get to know your brand better? Use the web-based LINE Official Account Manager to build out a complete profile for your brand.
Howard HuangMarketing Specialist
LINE Guide in Practice: Why Don't Some Brands' LINE Official Account IDs Look Like Gibberish?
Why do some brands have LINE Official Account IDs that include their brand name, while yours is a random string of letters and numbers? Want your own premium ID? Where do you apply, and how much does it cost? A premium ID not only strengthens brand recognition but also makes your Official Account easier for friends to find.
ILING WuProduct Marketing Manager
LINE Management Scenarios | Why Can't My LINE Official Account Reply to Friends One-on-One?
Chatbots let your LINE Official Account answer friends' questions fast, but some situations call for a real person. So why can't you reply to a friend's message one-on-one? Even in an era of instant messaging, human support stays essential because it can be personalized. Here's how to turn on one-on-one replies.
ILING WuProduct Marketing Manager
LINE Marketing in Practice | Boost Click-to-Buy Rates 10x with a LINE E-Catalog
Many e-commerce teams want to turn their products into a full e-catalog that shoppers can easily browse, tap, and forward to friends, instead of sending a pile of images and links. LINE chatbots support many message formats, such as card messages and multi-image messages, which are ideal for promoting a digital product catalog.
ILING WuProduct Marketing Manager
Advanced LINE Marketing | How to Check Your LINE Official Account Plan
How do you check which plan your LINE Official Account is on in LINE Official Account Manager? What do the different plans include? Can you stay on the free plan forever? With so many fields in the dashboard, where do you click to see your plan?
Howard HuangMarketing Specialist
LINE How-To | How to Auto-Reply to Friends' Messages on LINE
Is live chat eating up too much of your team's time? Do the same questions keep coming in? Keyword-based auto-replies let you answer friends' questions instantly. Here's how to set up auto-replies: first, open LINE Official Account Manager, then find and click "Auto-response messages" in the left-hand menu to get started.
ILING WuProduct Marketing Manager
LINE How-To | How to Send Your Brand's Message to All LINE Friends at Once
Sending messages is the most essential feature to learn when running a LINE Official Account, and the most basic one, too. Here's a quick guide to sending a message to all your friends through LINE Official Account Manager.
ILING WuProduct Marketing Manager
LINE Basics: What Is a LINE Rich Menu?
Why does my LINE Official Account look just like an ordinary chat with friends? The rich menu is one of the most important features of a LINE Official Account! Here's a quick intro to what a rich menu is. A good one can drive customers to your brand website, serve as the entry point for online campaigns, and build a strong brand image.
Khan LeeCTO
LINE Marketing Basics | How to Check Messages Sent in LINE Official Account Manager
Every LINE Official Account eventually sends messages to its friends — so how do you check this month's message usage? With so many menus in LINE Official Account Manager, where do you click to see how many messages you've sent? This beginner's guide to LINE marketing shows you.
Howard HuangMarketing Specialist
LINE Basics: How to Set Up a LINE Rich Menu
The rich menu is the storefront of your LINE Official Account and one of its most important features. When friends open a chat with your account, it can drive traffic to your brand website and serve as the entry point for online campaigns. So how do you set one up in the LINE Official Account Manager?
Khan LeeCTO
LINE Basics: How to Set Up a Greeting Message for New Friends
You've just opened your LINE Official Account and want your friend count to grow fast. That's where a greeting message comes in: with limited space and a variety of formats, a good one makes a strong first impression and gets new friends interacting with your LINE Official Account right away.
Howard HuangMarketing Specialist
OakMega SCRM + Rosetta.ai On-Site Recommendations: Know Your Customers' Interests and Build a Better Shopping Experience
The pandemic has reshaped how people live and shop worldwide. It pushed many shoppers who loved in-store experiences to buy online and became a turning point for brands and retailers to transform. OakMega helps you define your brand identity and understand your users. As consumer behavior shifts, brands are asking how to capture attention faster and shorten the time it takes customers to order.
ILING WuProduct Marketing Manager
Is LINE a Good Fit for Membership Management?
LINE is probably the messaging app people in Taiwan know best, and some even see it as an ad channel. But is it actually a good fit for membership management? With 21 million users in Taiwan, LINE is one of the best channels brands have for reaching customers. Yet many brands treat their followers as nothing more than a list, which is why most LINE OA programs end up with high block rates.
ILING WuProduct Marketing Manager
3 Keys to Solving Friend Engagement Problems with Conversational Marketing
To solve friend engagement problems on chat platforms with conversational marketing, focus on three things: a complete marketing plan, designed friend scenarios, and two-way interaction with friends. Align them with your existing marketing strategy to build a full social plan, from the welcome message for new friends to the ongoing interactions that nurture relationships, designing the friend journey step by step to extend customer LTV (lifetime value).
Howard HuangMarketing Specialist
How to Use Auto-Reply Messages to Speed Up Customer Service
If you run an official account, replying to customer questions quickly is key to succeeding on LINE. But business hours and customer service staffing can mean customers wait hours, or even until the next business day, to hear back. Are you wondering whether there's a better way to speed up your customer service process?
Howard HuangMarketing Specialist
3 Things You Need to Know About Your LINE Official Account's Target Reach
Last time we covered the three account types of LINE Official Account and how messaging fees are calculated. Now let's look at another key metric for LINE marketing: target reach. Combined with how often you send messages, target reach tells you your total message volume costs and serves as a benchmark for judging how well your LINE marketing strategy is working.
Howard HuangMarketing Specialist
How Can Brands Drive Traffic to Their LINE Official Account? 3 Ways to Attract New Friends
When a brand's official account first launches, growing your friend count is an effective way to raise visibility. Here are 3 marketing strategies to drive traffic and attract friends to your LINE Official Account, so new friends get a first look at your products and services from the moment they add you—growing your friend count and boosting brand exposure.
Howard HuangMarketing Specialist
Get Started with Conversational Marketing on LINE
Managing friend relationships on social platforms has always been fun. Beyond engaging friends directly in all kinds of ways, people keep sharing new ideas for running accounts, and many brands drawn to LINE Official Account's ability to talk with friends directly are investing more resources in running their accounts.
Howard HuangMarketing Specialist
How to Choose the Right KPIs for Your LINE Chat Community
How do you know whether your company is growing? Many people have questions about setting KPIs—especially for LINE chat communities, where goals are often vague and LINE is treated as just a traffic source. In reality, a community's reach is powerful: it can become a mini app that keeps users far more engaged.
ILING WuProduct Marketing Manager
How Are LINE 2.0 Message Plans Priced? (2022 Update) Maximize Broadcast Efficiency with One-to-One Engagement
Since LINE upgraded its official accounts from LINE@ to LINE 2.0 in 2019, account tiers and messaging fees have changed significantly. The goal: lower the barrier for brands on LINE by making more features free, giving brands more flexibility and encouraging them to grow their LINE presence.
Howard HuangMarketing Specialist
Engage Your Friends with LINE Official Account Rich Menus!
The LINE rich menu is the first touchpoint between a brand and its friends—think of it as your brand's front door. An eye-catching rich menu greets friends when they open your LINE Official Account and guides them into all kinds of interactions, nudging them to trigger keywords or visit your brand's other social accounts.
Howard HuangMarketing Specialist
How Brands Can Lower the Block Rate on Their LINE Official Account
Growing your friend count is the surest way for a brand to stay visible and spread its message on a LINE Official Account. But have you noticed your block rate climbing as new friends come in? Here are 3 common reasons the block rate rises, because to a brand, a blocked friend is a lost friend.
Howard HuangMarketing Specialist
LINE’s 2020 Election Program Kicks Off: Why Segmentation and Group Mobilization Matter
During Taiwan’s 2018 local elections, LINE added a new “Election Zone” category to its LINE Today news channel, featuring the LINE accounts of candidates who bought the election package. With more than 70 million views, it proved how effective LINE is as an exposure point for candidates—not to mention LINE’s livestreaming, which has become a gateway to how people get news today.
ILING WuProduct Marketing ManagerStart your AI transformation today.
