Catch the Border-Reopening Flight! Three Strategies for KOLs to Build a Loyal Fan Base on LINE

The long-awaited border reopening officially arrived last month, and the 0+7 quarantine policy is bringing travel back in force. As a content creator, are you anxious about which country to fly to first so your content keeps up with trends and drives traffic? In fact, holding on to your traffic doesn’t depend entirely on new content. By combining new and existing content through Social CRM and pairing it with LINE scenario design, you can engage loyal fans deeply, ride the reopening wave, and build a top-tier pool of loyal fans.

Border Reopening Trends Every KOL Should Know

On October 13 this year (2022), Taiwan’s long-shut borders finally reopened, and the overseas trips so many people had been waiting for are no longer a dream. If you’re a travel KOL facing this reopening wave, don’t rush to book a flight just yet. First get a handle on post-pandemic travel trends and how travel habits have shifted. Once you know where to focus, plan and refine your content to win over loyal fans and turn the time you invest into maximum traffic.

Slow, Green Travel: The Rise of Sustainable Tourism

According to the “Sustainable Travel and Lifestyle Trends Report” jointly published by Xinmedia and the Taiwan Institute of Economic Research, a 2022 Booking.com survey found that more than half of Taiwanese travelers prefer slower modes of transport with less environmental impact, and over 90% are willing to pay more to travel green. In a recent Amadeus survey of more than 9,000 travelers worldwide, over two-thirds said sustainable travel matters to them. Taken together, these figures suggest that while the pandemic slowed the travel industry’s growth, it also gave the world a chance to reflect. Travelers are increasingly choosing eco-friendly ways to travel and slowing down, and a focus on in-depth local travel and authentic experiences is one of the biggest shifts in post-pandemic travel.

Japan, Korea, the US, Australia, and Thailand: The Five Hottest Destinations

Online buzz for popular destinations, September–October 2022

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Polls.com.tw used the LOWI AI Big Data Engine to track related online discussion in Taiwan from September to October. The Northeast Asian countries Japan and Korea took the top two spots, with Japan alone exceeding 803,070 mentions, while the bottom five were mostly European countries. Use this as a reference when planning content: choose countries that suit your style and create distinctive, competitive content.

Strategies for Building a LINE Loyal-Fan Pool Around New Travel Trends

For nano- and micro-influencers and bloggers with 1,000 to 100,000 followers, an emotional connection with fans is the foundation of steady traffic growth. With one-on-one chat and precisely targeted broadcasts, LINE lets you tailor content to each fan and build deep two-way engagement, making LINE the platform for growing your pool of loyal fans.

Strategy 1: Catch the Reopening Flight and Broadcast Timely, On-Trend Updates to Loyal Fans

Constantly creating new content to hold on to traffic certainly matters, but if it isn’t what your audience needs or cares about right now, the time and money you invest lose their value. Understand how the broader travel market is shifting, refine your existing content, add depth, and become the real-time travel resource your loyal fans rely on.

Combine Image Maps with an In-Depth Overseas Travel Map for a Perfect “Pin the Flag” Experience

1. The image map module lets you freely draw clickable areas, perfectly fitting irregular country shapes and regions.
2. Build a multi-level chatbot around travel content you’ve already created. The example below uses Japan, with flags pinned on prefectures you’ve visited. Friends can tap a flag to get information about the attractions they’re interested in.

Build an in-depth travel map and become a real-time travel resource

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Strategy 2: Skip the Big Ad Spend, Reach Fans Precisely with LINE Tags, and Understand Your Loyal Fans

As mentioned above, LINE’s strengths are one-on-one chat and precisely targeted broadcasts. Unlike other social platforms such as Instagram and Facebook, LINE doesn’t make it easy to reach huge audiences, which may look like a weakness at first glance. But through one-on-one interactions with your audience on LINE, automatic tagging shows you exactly who your current fans are. Every carefully crafted piece of content can then be broadcast precisely to the people interested in it, skipping unnecessary trial and error, winning your audience over, and building a solid pool of loyal fans on LINE.

Create a Loyal-Fan ID and Customize Broadcasts

1. Use the multi-page message format to create a loyal-fan ID. When a friend taps it, they’re tagged and segmented at the same time.
2. When you publish new content, broadcast it to fans tagged with related topics, giving them what they like and driving more traffic.

Create a loyal-fan ID with topic subscriptions

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Build a Brand Loyal-Fan Pool! Social CRM Drives Reach with Share-Based TaggingSocial CRM can turn friends’ interests into tags and apply them to each user. You can bundle interest tags into audience packages and send them to ad platforms such as Facebook, Google, and LAP for lookalike audience targeting. OakMega Social CRM takes tags further: on top of seven tagging methods, including click, interaction, and manual tagging, it now also tags users when they share.https://oakmega.com/blog/social-crm-sharing-tag

Strategy 3: Launch a LINE Loyal-Fan Rewards Program and Build a Warm Emotional Connection

On Instagram, Facebook, or YouTube, engagement with fans is limited to likes, comments, and shares. Even with direct messages, realistically no one can reply instantly, and when messages pile up, many go unanswered. LINE solves these problems by giving fans an immediate response. With automated broadcasts, every back-and-forth keeps the relationship going and growing stronger, and that’s the key to turning fans into loyal fans.

Become Your Fans’ Personal Travel Stylist on LINE for Warm, Personal Interactions

1. Combine plain text messages with Quick Reply bubble buttons to learn your loyal fans’ style preferences through five short questions.
2. Based on each fan’s tags, trigger a matching outfit-recommendation bot, turning LINE into a personal style advisor and enriching the interaction between KOL and fans.

An online digital fitting room for exclusive loyal-fan engagement

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LINE Marketing in Practice: Three Principles for Early-Stage LINE Membership Programs That Turn Members into Loyal FansLINE marketing is about much more than acquiring new customers. By interacting directly with friends, you can offer members real-time after-sales perks and one-on-one customer service, turning customers into loyal fans who may even refer new customers, so you acquire new customers at the same time and create a virtuous cycle.https://oakmega.com/blog/three-tips-for-line-members-management

Use First-Party Data to Nurture Loyal-Fan Relationships and Create New Engagement Experiences

In September, OakMega launched a series of Social CRM product workshops covering basic and advanced Social CRM techniques, essential knowledge for beginners, and LINE engagement strategies that work across industries, based on real-world scenarios. Make LINE your first step toward building loyal customers, and use Social CRM to get first-hand insight into your friends and maximize every broadcast. If you want to take your LINE marketing deeper, follow the OakMega LINE Official Account and Facebook page for the latest workshop registration details!

Join the OakMega LINE Official Account now for the latest workshop updates!