Shared Honors: OakMega and Two Partners Shortlisted for “Best ESG Contribution” at the LINE Biz-Solutions Awards 2025

In an era when sustainability and digital transformation move in lockstep, technology is more than a communication tool. It is a force that changes how people act.

In 2025, OakMega saw that force at work again. Projects we built with two partners, the Ministry of Environment (Taiwan) and PTS Kids, were both shortlisted as Merit Finalists for Best ESG Contribution at the LINE Biz-Solutions Awards 2025. The results prove a simple point: when technology meets a social mission, sustainable action becomes visible, participatory, and lasting.

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🌱 Case 1 | Ministry of Environment (Taiwan): “LINE OA 2.0 — Driving Sustainable Action Through Digital Conversations”

“People don’t lack knowledge about the environment. They lack the motivation and a clear path to act.”

Policy communication often hits the same wall: people see the information but don’t know what to do with it. The Ministry of Environment and its agency, Shende Marketing, used OakMega’s Social CRM integration and gamified engagement modules to redefine what public participation looks like.

Three core strategies:

1. Membership × game-style missions:
   After linking their LINE account, citizens create their own character, earn XP, and unlock badges, turning eco-friendly habits from slogans into everyday missions with real rewards and a sense of achievement.
2. OMO sustainability campaigns:
   Offline events such as the World Environment Day plastic-reduction campaign extend into LINE, where quizzes, check-ins, and point-collecting games capture behavioral data, linking online engagement with offline action.
3. Public services × CRM data integration:
   Everyday lookups, such as garbage truck schedules, green restaurants, and air quality, become entry points for engagement while collecting interest tags and behavioral data that form a data foundation for running policy programs.

Results:

• Friends grew 44.5% in 113 days
• More than 14,500 monthly active users, averaging 4.5 interactions per month
• Public services used 6,830 times
• 74% of users engaged, with satisfaction reaching 81%

By moving from passive notices to active engagement, the Ministry turned environmental protection from a campaign message into a daily practice people can play, track, and keep up.

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🌍 Case 2 | PTS Kids: “Pocket Kids 21-Day Carbon-Cutting Challenge”

When PTS Kids launched the Global Warming series of its children’s show Xiake Hualumi, it wanted kids to do more than watch. The goal was for parents and children to “take part in change together and build low-carbon habits.”

So PTS Kids turned its beloved channel mascots, the Pocket Kids, into the “Pocket Kids 21-Day Carbon-Cutting Mission,” exclusive to its LINE friends. With strong backing from OakMega, the campaign blended education and play: as the show aired, LINE sent out new missions in sync, inviting the whole family to take on challenges and practice sustainability in daily life, one step at a time.

Three engagement design highlights:

1. RPG-style mission map:
   Viewers join missions across three stages on LINE (the Arctic, Palau, and Norway) and earn badges and prize-draw entries for each challenge they complete.
2. ‍Content × missions × data integration:
   Show content is linked to LINE stages, and watching videos, answering quizzes, and sending back photos are all recorded in the Social CRM system.‍
3. Segmentation and retargeting:
   Mission reminders and new challenges are pushed based on behavioral tags, turning every interaction into a chance to extend the learning.

Results:

• 6,500+ participants, with missions shared more than 5,500 times
• 68.5% completion rate for the Arctic stage
• Nearly 48% of users uploaded photos of low-carbon commutes, driving real-world action

PTS Kids speaks about sustainability in the language of families; OakMega uses data and design to carry learning from the screen into everyday life.

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💡 OakMega’s Role: Sparking Action and Making Participation Trackable

Whether it is a policy initiative or an education campaign, every brand faces the same challenge: how to get people to take part, and keep taking part.

With a LINE-centered Social CRM solution, OakMega gives brands and institutions three levers for long-term sustainability programs:

1. Engagement modules: Missions, points, quizzes, and prize draws make participation fun.
2. Tag-based segmentation: Automatically identify interests and behaviors to deliver content that truly resonates.
3. Data accumulation: Turn every interaction into a trackable record of action and build lasting member relationships.

We believe that “traffic fades, but action stays; policies change, but participation endures.”

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🏆 Closing | Technology × Sustainability × Action

From the Ministry of Environment to PTS Kids, these two shortlisted projects share one belief:

Sustainability is not just an ideal. It is a habit of action that can be designed.

OakMega is honored to help drive it.

Going forward, we will keep working with more partners to design sustainability with data and amplify social impact with technology.

👉 Learn more about OakMega’s sustainability solutions