Faster, better, stronger than your average crypto exchange
Formerly known as OKEx, the brand relaunched as OKX in 2022, marking its shift from a trading platform to an open financial ecosystem. OKX offers a one-stop digital asset service covering spot and derivatives trading, C2C deposits, DeFi, NFTs, and a multi-chain Web3 wallet, serving millions of users in more than 100 countries.
Its mission is to give people control over their own wealth. Through a fast trading experience, leading technology, and new financial products, OKX opens up a decentralized future for investors and creators alike.
Before anyone trades, they need the right information, delivered both ways.
OKX Chinese makes buying digital currency simple on one platform. But before placing a trade, investors look for industry insight and breaking news to plan their moves. OKX used to share strategies in LINE groups, where the most enthusiastic members quickly drowned everything else out and it was hard to tell which messages actually led to trades. OakMega Social CRM closed that last mile between marketing and conversion.
Friend growth, a verification form, and weekly check-ins: an interactive channel that drives traffic and trades
With OakMega Social CRM's interactive modules, OKX Chinese built ways to stay connected with its LINE friends: referrals, strategy sharing, and daily check-ins with rewards. Together they drove 120,000 visits.
Rich menus that switch on the fly and a chatbot guide friends into VIP verification. Members subscribe to the topics they care about and only receive the portfolios that match, so irrelevant messages don't push them to block the account.
Earn points by inviting friends and redeem exclusive merch
Members can invite friends to the LINE account with one tap. Reaching each referral target earns points, which can be redeemed in the member area for exclusive OKX Chinese merchandise. A simple flow plus a real incentive brought in more than 10,000 new friends within six weeks.
Daily check-ins that keep users coming back and fuel referrals
Two segmented menus on different themes offer a weekly check-in. Each tap automatically awards points through tags, giving users a reason to return. Points connect to the member area, so the real rewards also motivate friends to keep inviting others.
Subscriptions to trading opportunities: the last mile to conversion
People usually block a LINE Official Account because its broadcasts have nothing to do with them. Subscriptions solve exactly that. Users pick the topics they're interested in, and OKX Chinese posts to each segment based on those topics, so nobody blocks the account over content they don't care about. And because OKX's messages share real trading opportunities, they're genuinely compelling, sending even more users to the website to trade.
With Social CRM, OKX Chinese attracted more than 10,000 users to its LINE Official Account in six weeks, and over 18,000 users completed the verification form. By communicating with each segment through tags and subscription topics, OKX Chinese drove more than 120,000 visits to its website, creating many more opportunities to convert.
