A new era of precision parenting support: a highly engaged mother-and-baby ecosystem built on flexible customization and internal system integration
About the brand
MamyPoko makes high-quality diapers that support babies as they grow up healthy. Amid the wave of digital transformation, MamyPoko used OakMega Social CRM to become a data-driven parenting partner, so every bit of care reaches parents at exactly the right stage of their baby’s growth.
The challenge: data silos and broken conversion paths
With so many channels fragmenting the data, how could MamyPoko track new friends and convert them?
MamyPoko gains LINE friends from a wide range of sources, such as digital ads and postpartum care centers. Its main challenges were:
- Hard to identify sources: It couldn’t offer different welcome incentives to friends from different sources.
- Data silos: The CRM and ERP systems weren’t connected, making it hard to see a complete picture of each friend.
- Offers weren’t personalized: Sending the same coupons to everyone created noise and pushed block rates up.
The solution: automated engagement powered by Social CRM
With OakMega Social CRM’s tags, integrations, and automated journeys, MamyPoko connected online behavior with offline data and built a complete digital parenting journey. Its LINE Official Account went from a one-way broadcast station to a two-way, interactive owned audience, closing the loop of acquisition, engagement, and retention.
1. Deep ERP integration: every member record at a glance
- Module: external member points integration
- Through API data integration, MamyPoko’s team can look up every friend’s records in real time, right from the OakMega dashboard.
- Strategy: Points expiry reminders trigger Member journeys that send messages automatically, bringing users back to redeem in store and reactivating dormant members.
2. Custom coupons: precisely targeted to each baby’s stage of growth
- Modules: custom coupon content, segment tags
- Strategy: Data integration reveals each friend’s baby’s date of birth, and the system automatically applies tags (such as NB, S, M, and L size audiences).
- Impact: Sending “stage-specific posts” and “size-specific coupons” to each stage significantly lifted order conversion, avoided irrelevant messages, and effectively reduced block rates.
3. Segmented rich menus: shortening the path to a decision
- Modules: multi-panel rich messages, segmented menus
- The rich menu switches between themes such as “Redeem points” and “Request a sample pack.” Every action is recorded and tagged, and serves as the basis for the next round of automated remarketing.
Key results
After rolling out its OakMega Social CRM strategy, MamyPoko achieved the following:
- Loyal member growth: Points integration and targeted coupons grew total LINE friends by more than 12.5%.
- Higher conversion efficiency: Automated reminders significantly increased points redemption and coupon usage.
- Data assets: MamyPoko now identifies people across multiple channels and has built a complete first-party database, greatly reducing manual maintenance costs.
