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2021 LINE CONVERGE Marketing Summit: Key Takeaways from TO THE NEXT BIZ
LINE Taiwan recently hosted its 2021 LINE CONVERGE marketing summit online, focusing on where LINE stands in Taiwan and where it is headed. In response to shifting user habits in the post-pandemic era and evolving digital marketing trends, LINE set its 2022 direction around four keywords—Data, AI, OMO, and VIDEO—and unveiled the latest LINE CLOVA applications along with two new services: LINE MINI App and LINE VOOM.
Howard HuangMarketing Specialist
Start Nurturing Your VIP Customers! 5 Free, Practical Tools for Managing Customer Data
With Apple's recent iOS updates adding “user-first” privacy protections, third-party cookies on their way out, and the EU's GDPR long in force, brands face huge challenges both in acquiring new customers and in maintaining existing relationships. With so much uncertainty around third-party data, brands need to actively build their own first-party databases. So how do you choose the right customer management tool?
Howard HuangMarketing Specialist
How to Do Inbound Marketing on LINE: How These Brands Drive High Conversions with LINE Official Accounts
As the user growth dividend fades, limited-time tactics like giving away free stickers for adding a friend no longer work. Instead, try inbound marketing: enrich your LINE Official Account content, use LINE's many built-in features, and send segmented broadcasts to friends who need them. Below, real LINE inbound marketing cases from well-known brands abroad show you how to do inbound marketing on LINE.
Howard HuangMarketing Specialist
Why Does Customer Acquisition Cost Keep Rising, and How Can Brands Stay Profitable?
Customer acquisition cost (CAC) is what a company spends to win a new customer. It is a key metric for gauging the health of your marketing funnel and whether your marketing strategy actually helps you land customers. But do you know how much your company spent on marketing and sales to acquire customers this month?
Howard HuangMarketing Specialist
Switch Rich Menus in One Click: Three Industry Use Cases for Segmented Rich Menus
If you want to send segmented broadcasts to different audiences on your LINE Official Account, rich menus are a must. By building rich menus that suit different friends and pairing them with segmented broadcasts, every friend receives content that fits, which makes them stick with your Official Account. Below we introduce three ways brands use segmented rich menus to give LINE account managers more ideas for setting up and using rich menus.
Howard HuangMarketing Specialist
The No-Code Era Is Here: Why Businesses Are Turning to No-Code Solutions
When a business needs a new system, it traditionally has two options: buy an off-the-shelf product or build its own. Off-the-shelf is cheaper but may not fit perfectly; building in-house costs more but matches every requirement. In recent years, a third option has taken off: Low-Code/No-Code development.
ILING WuProduct Marketing Manager
Manage LINE Friends with Ease: Three Things You Need to Know About LINE
As the organic reach of Facebook and Instagram fades, many companies and brands are turning to LINE. But a LINE account without member management is missing a leg: it can nurture relationships, yet the data can't sync straight back to your database. LINE has some great advantages: messages go directly to your friends without passing through an algorithm, so they land right on their phones.
ILING WuProduct Marketing Manager
Outgrown a Single Rich Menu? Drive Traffic in More Directions with Segmented Rich Menus
A single rich menu can no longer keep up with ever-changing marketing goals. With segmented rich menus, you can build menu content tailored to each target audience, and even swap friends’ rich menus automatically through keyword-triggered templates to match your campaigns, driving traffic across multiple channels and audiences.
Howard HuangMarketing Specialist
Apple Podcasts Subscriptions Are Here. Are You Tuned In?
Whether you listen to Gooaye to sharpen your gray-area thinking, unwind on weekends with the two hosts of Tai Tong, or lie awake with Tang Yang Chicken Bar's astrology deep-dives running through your head, podcasts have grown for another year. Audiences keep expanding, creators keep arriving, and content keeps getting richer. Platforms have noticed the potential and rolled out subscription business models.
Howard HuangMarketing Specialist
How Can a LINE Official Account Send Automated Messages with the Messaging API?
Do you often run into trouble handling customer messages on your LINE Official Account? Prepared messages rarely cover every question from LINE friends, and replying precisely means opening one-on-one chats, which takes time and effort and keeps you glued to the inbox. Connecting the Messaging API through the LINE API lets you catch every message and send automated responses.
Howard HuangMarketing Specialist
What Is a Subscription Business? 5 Subscription Models You Need to Know
Subscriptions are the dominant business model of our time, and they have dramatically changed how people buy. We subscribe to Spotify Premium for music and Uber Pass for 10% off every ride, and businesses now subscribe to many software tools to run daily operations. Banks and card issuers made credit cards ubiquitous, and mature cloud computing lets subscription services update in real time to deliver what best serves consumers.
Porsche TsaiCEO
Is LINE a Good Fit for Membership Management?
LINE is probably the messaging app people in Taiwan know best, and some even see it as an ad channel. But is it actually a good fit for membership management? With 21 million users in Taiwan, LINE is one of the best channels brands have for reaching customers. Yet many brands treat their followers as nothing more than a list, which is why most LINE OA programs end up with high block rates.
ILING WuProduct Marketing Manager
3 Keys to Solving Friend Engagement Problems with Conversational Marketing
To solve friend engagement problems on chat platforms with conversational marketing, focus on three things: a complete marketing plan, designed friend scenarios, and two-way interaction with friends. Align them with your existing marketing strategy to build a full social plan, from the welcome message for new friends to the ongoing interactions that nurture relationships, designing the friend journey step by step to extend customer LTV (lifetime value).
Howard HuangMarketing Specialist
How to Use Auto-Reply Messages to Speed Up Customer Service
If you run an official account, replying to customer questions quickly is key to succeeding on LINE. But business hours and customer service staffing can mean customers wait hours, or even until the next business day, to hear back. Are you wondering whether there's a better way to speed up your customer service process?
Howard HuangMarketing Specialist
3 Things You Need to Know About Your LINE Official Account's Target Reach
Last time we covered the three account types of LINE Official Account and how messaging fees are calculated. Now let's look at another key metric for LINE marketing: target reach. Combined with how often you send messages, target reach tells you your total message volume costs and serves as a benchmark for judging how well your LINE marketing strategy is working.
Howard HuangMarketing Specialist
How Can Brands Drive Traffic to Their LINE Official Account? 3 Ways to Attract New Friends
When a brand's official account first launches, growing your friend count is an effective way to raise visibility. Here are 3 marketing strategies to drive traffic and attract friends to your LINE Official Account, so new friends get a first look at your products and services from the moment they add you—growing your friend count and boosting brand exposure.
Howard HuangMarketing Specialist
Get Started with Conversational Marketing on LINE
Managing friend relationships on social platforms has always been fun. Beyond engaging friends directly in all kinds of ways, people keep sharing new ideas for running accounts, and many brands drawn to LINE Official Account's ability to talk with friends directly are investing more resources in running their accounts.
Howard HuangMarketing Specialist
How to Choose the Right KPIs for Your LINE Chat Community
How do you know whether your company is growing? Many people have questions about setting KPIs—especially for LINE chat communities, where goals are often vague and LINE is treated as just a traffic source. In reality, a community's reach is powerful: it can become a mini app that keeps users far more engaged.
ILING WuProduct Marketing Manager
How Are LINE 2.0 Message Plans Priced? (2022 Update) Maximize Broadcast Efficiency with One-to-One Engagement
Since LINE upgraded its official accounts from LINE@ to LINE 2.0 in 2019, account tiers and messaging fees have changed significantly. The goal: lower the barrier for brands on LINE by making more features free, giving brands more flexibility and encouraging them to grow their LINE presence.
Howard HuangMarketing Specialist
Engage Your Friends with LINE Official Account Rich Menus!
The LINE rich menu is the first touchpoint between a brand and its friends—think of it as your brand's front door. An eye-catching rich menu greets friends when they open your LINE Official Account and guides them into all kinds of interactions, nudging them to trigger keywords or visit your brand's other social accounts.
Howard HuangMarketing SpecialistStart your AI transformation today.
