Rep-triggered Instant Message: The Next Generation of HCP Communication

Pharmaceutical companies have long relied on Rep-triggered Email to send information to HCPs. In practice, regulatory constraints make this harder than it sounds, and the full process usually takes at least five steps:

• Step 1 – Create the email
• Step 2 – Add compliant content to the email
• Step 3 – Submit an internal request to send the email
• Step 4 – Legal approves the email for release
• Step 5 – The email is officially sent

As government oversight of healthcare-related advertising tightens, pharma companies must handle information delivery with even more care. Using Rep-triggered Email can therefore take more time and effort to ensure regulatory compliance, and the content may need several rounds of revisions and reviews along the way to meet the relevant rules.

What Is Rep-triggered Instant Message?

Rep-triggered Instant Message is a messaging-app-based way to deliver information, best understood as an upgraded extension of Rep-triggered Email. Because Rep-triggered Email involves many cumbersome steps, and messaging apps are now widespread, the market has begun embracing Rep-triggered Instant Message (RTIM). Moving from email to messaging apps can sharply raise HCP open and engagement rates while making identity verification more reliable.

The Advantages of Rep-triggered Instant Message

Rep-triggered Instant Message offers the following advantages:

More Direct Delivery

Compared with traditional channels, Rep-triggered Instant Message is more direct and delivers important information quickly.

More Accurate Identity Verification

Identity verification through LINE Login or third-party login lets you confirm an HCP's identity more precisely.

More Efficient Oversight

The entire history can be monitored and controlled by Medical, ensuring that information is accurate and traceable.

Rep-triggered Chatbot

Beyond Rep-triggered Instant Message, solid permission controls even make a Rep-triggered Chatbot possible. With precise permissions, we can bring the Engage for Portals concept into messaging apps and build more practical digital touchpoints. This greatly increases interaction between HCPs and pharma companies, and helps pharma companies better understand HCP needs and feedback.

Summary

We introduced Rep-triggered Instant Message, which delivers important information more directly and quickly, and uses identity verification to identify HCPs more precisely. We also covered the Rep-triggered Chatbot concept, which creates more practical digital touchpoints and increases interaction between HCPs and pharma companies.

To learn more about the biotech and pharmaceutical industry and how to apply these ideas at your company, see our 2023 Biotech & Pharma Trends Summit Special, or fill out the contact form on our website and our sales team will get in touch!

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