OakMega 2022 Year in Review: Using Technology to Build Relationships First, Sales Second

For businesses, 2022 was a year of constant adaptation: adapting to new hybrid work models, to persistent inflation, and to a wave of new business tools. That was especially true for OakMega. Looking back on 2022, we worked within a hybrid office setup while digging deep into how our clients use customer relationship management. Internally, we streamlined our sales process and set up a dedicated project team for custom services, making the whole business run more efficiently. Externally, we responded actively to client needs and expectations, launching advanced features such as automated journeys and the Service Center.

The direct impact of the pandemic has quietly faded, replaced by a whole new set of post-pandemic challenges. What hasn't changed is OakMega's belief that technology creates a better future. We keep advancing on the road to digital transformation, helping our clients get their message across effectively and build warm, lasting relationships.

A Stronger Corporate Identity to Help Brands Build Better Customer Relationships with CRM Technology

In Q2 2022, OakMega refreshed its corporate identity, including the logo and design elements, to strengthen the Social CRM brand image of “relationships first, sales second.” “By updating our corporate identity, we infused more of OakMega's values and philosophy, so the businesses and customers we work with can better understand what kind of company OakMega is,” said Amber, OakMega's brand visual designer, summing up the project.

Inside OakMega's Design Team: Building a “Relationships First, Sales Second” Social CRM Identity Through Color PsychologyThe new “OakMega 3.0” visual identity officially launched on Monday, August 1! This year (2022) also marks OakMega's third anniversary. From 2.0 to 3.0, we interviewed Amber and Samuel, the designers behind the new corporate identity, about how they used color psychology to design a new logo and design elements that build a “relationships first, sales second” Social CRM brand image.https://oakmega.com/blog/corporate-identity-update-interviewing

Broadening Product Use Cases to Build an Omnichannel Social CRM

From brand visuals to product development, OakMega Social CRM, our customer relationship management system, has emphasized from day one the importance of nurturing existing customer relationships and identifying your most loyal fans. In line with the increasingly discussed concept of “customer success” and the post-sales trend, we help clients extend the customer interaction journey with Social CRM, building on their own business models and marketing flywheels.

The post-sales trend also shows up concretely in the digitization of customer service. The Service Center in OakMega Social CRM lets brands handle interactions with different customers through a single LINE Official Account, from support questions to one-on-one consultations, all in one place. It also integrates pre-sales marketing and sales processes, keeping brand messaging consistent.

To meet the expectations of more brands, the OakMega product team has also focused since Q4 2021 on multichannel development and a better mobile experience, using responsive design to give clients customer engagement solutions with no time lag and no limits.

Staying Active in the Startup Scene to Keep Innovating

OakMega turned three in 2022, and the team keeps growing. We may no longer count as a startup, but we're still an energetic, innovative team. We believe a person's value shouldn't be confined by physical space, so since late in Taiwan's Level 3 COVID alert last year (2021), we've had a permanent WFA (work from anywhere) policy. Team members are encouraged to work wherever they're most productive. This shift kept the impact on the team and individuals to a minimum when we hit a second wave of COVID cases in mid-2022.

As in-person events returned, OakMega cherished every chance to meet people face to face again. This year, OakMega co-hosted several industry trend forums with our partner SparkLabs Taiwan, an international startup accelerator, sharing the latest CRM trends and practical know-how with industry professionals. We also stood out in the G Camp training program, co-organized by the Institute for Information Industry (III) and the Small and Medium Enterprise Administration of Taiwan's Ministry of Economic Affairs, earning a spot at an exhibition in Fukuoka, Japan. It was our first step toward bringing Social CRM to overseas markets, and our first overseas event since the pandemic.

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Of course, we couldn't miss 2022 Meet Taipei at the end of the year. Over three and a half days at Taiwan's largest innovation and startup festival, we shared OakMega's digital transformation solutions with professionals from diverse backgrounds in Taiwan and abroad. We believe that only by staying close to customers and collaborating with other startup teams can we truly understand how customers use our products and build what the market actually needs. That's the same idea OakMega's Social CRM service aims to deliver to clients.

Creating an OMO Exhibition Experience with Social CRM [2022 Meet Taipei Recap]2022 Meet Taipei wrapped up last Saturday. OakMega exhibited as an award-winning team from the 6th G Camp, sharing in the Small and Medium Enterprise Administration's “Creating Generations, Nurturing the Future” pavilion how Social CRM helps brands hold meaningful conversations with customers, communicate precisely, and uncover high-value VIP fans through those conversations. In the first half of this year (2021), we ran the “LINE Engagement Online Interactive Exhibition” on the OakMega LINE Official Account, a virtual exhibition that used LINE's one-on-one interaction with friends to share the exhibition's ideas with active friends, and we gathered plenty of insights and feedback along the way.https://oakmega.com/blog/2022-meet-taipei-omo-strategy

Conclusion

Japan recently announced its Kanji of the Year for 2022: the character for “war” (sen), chosen for the second time since 2001. Unlike the first time, when it stemmed directly from the global panic caused by the 9/11 attacks, this year's choice carries more complex and varied meanings. Beyond the turmoil of the Russia-Ukraine war, it reflects disrupted global trade, political power struggles, and the many ways the post-pandemic era has affected consumers and businesses, all of which have changed our lives dramatically.

Looking ahead to 2023, we'll keep improving the mobile and cross-channel experience, helping brands engage customers in real time and build deeper relationships, free from the limits of time and place. We aim to keep offering free resources for a wide range of industries on the front lines of digital transformation as we embrace new business models for customer engagement.

To learn more about OakMega Social CRM solutions and our latest news, follow the OakMega website or fill out this form with your contact details, and our team will get back to you.