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Automotive Success Story: A New Way to Engage Car Owners with Social CRM, Managing the Entire Relationship in Your LINE Official Account
Once a car is sold, most dealers rely on the salesperson as the only link to the owner. Brands have little visibility into owners at different lifecycle stages, data can disappear when staff leave, and customer value is hard to grow over time. Owners may also switch to cheaper independent garages once the warranty ends. Social CRM streamlines this process and uses data to make segmented owner engagement possible.
Howard HuangMarketing Specialist
Automotive Success Story: Streamlining Test Drive Bookings with a LINE Official Account
Booking a test drive is the first step in winning a customer and the first point of contact between an automotive brand and a buyer. Researching online before buying a car is now a given, and it heavily shapes purchase decisions. With third-party cookies on their way out and new direct-sales models emerging, car brands need their own first-party data and direct channels to engage consumers if they want to expand their touchpoints.
Howard HuangMarketing Specialist
Automaker Success Story: Turning a LINE Official Account into a MINI App for End-to-End Car Sales Service
LINE is Taiwan's most widely used messaging app, as much a part of daily life as the cars people drive every day. As the management platform for running LINE, a LINE Official Account can connect every step of the car sales journey as a MINI App, from test drive bookings to after-sales maintenance, helping automakers reach out proactively and get closer to car owners.
Howard HuangMarketing SpecialistStart your AI transformation today.
