Putting serious effort into your LINE Official Account but seeing few conversions and a steadily rising block rate? Building loyal customers starts with understanding customer behavior profiles. OakMega has released free Social CRM product scenario decks for a range of industries, showing brands how to use tag management to unify fragmented consumer behavior and pair it with a full suite of segmented engagement modules to extend friend engagement at every touchpoint, driving reach and lifting conversions.
Did you know acquiring a new customer costs five times as much as retaining an existing one? Brands naturally want to grow their pool of prospects and stand out from the competition. But as engagement channels multiply and prospect behavior grows fragmented and harder to read, keeping existing customers and raising their lifetime value is a priority no brand can ignore. Customer loyalty is a key strategy for understanding your existing customers and sustaining those relationships.
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