LINE Premium is LINE’s subscription plan at NT$165 a month, offering advanced backup, 100GB of cloud storage, multiple profiles, custom app icons, and more. It is expected to launch in Taiwan in the first half of 2026, making Taiwan the third market after Japan and Thailand. For brand marketers and the Social CRM industry, it means even stickier LINE users — and new challenges for identifying customers and building segments.
LINE Premium, LINE OA (LINE Official Account), and LINE WORKS are three LINE products built for very different purposes. LINE Premium is a personal subscription (NT$165/month) offering backups, multiple profiles, and more. LINE OA lets businesses market to and manage relationships with customers, and works best alongside a Social CRM tool. LINE WORKS is an internal communication and collaboration platform: it looks like LINE but serves as a company intranet. Each has different users, pricing, and use cases, so don’t mix them up.
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