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OMO loyalty points

When a mall gets a memory: how Park Lane by CMP turned 50,000+ LINE friends into digital members
2026-03-10

When a mall gets a memory: how Park Lane by CMP turned 50,000+ LINE friends into digital members

The LINE Official Account became a gateway to everyday life: 50,000+ digital members and nearly 100,000 friends tagged by location. Inside the segmented broadcasts, OMO points, and member journeys behind it.

Kevin WuCustomer Success Lead
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