Lower Your LINE Block Rate: 3 Key Modules for Effective Member Management

Is your LINE block rate stubbornly high? Your campaigns perform well, yet once they end, droves of friends block you and drift away? Member management is a mid- to long-term goal. What really matters is keeping the friends you gain from short-term campaigns and turning them into loyal customers.

Below are three modules that tackle high LINE block rates for premium and brick-and-mortar brands, helping you win VIP customers who stay and keep buying.

Member points that strengthen affinity

Earning points with every purchase is one of the most common and important ideas in marketing. In psychological terms, rewards act as positive reinforcement: when customers earn points every time they buy, that reward reinforces their purchasing behavior and subconsciously encourages them to buy again.

Member points are more than a tangible reward for spending. They give customers a sense of belonging to "shopping with you," and the reward can even ease purchase guilt, greatly increasing the chances of repeat purchases.

OakMega's member points module makes it easy for customers to earn points and view their points history. Points can be earned through LINE interactions and in-store purchases alike, boosting customers' willingness to engage with your brand both online and offline.

Coupons that build anticipation

You can't talk about member points without mentioning coupons. Like points, coupons encourage or reward customers and lead them to buy again. But there's more: because coupons can only be earned or redeemed once certain conditions are met, customers value them even more than points.

As long as customers see a coupon as meaningful, they look forward to their next purchase and may even go out of their way to meet the conditions so they can use it. You see this in all kinds of promotions. A buy-one-get-one birthday coupon, for example, can bring customers who rarely shop into the store specifically on their birthday.

OakMega coupons can be redeemed with points or sent proactively to customers. Coupons make customers look forward to future purchases, significantly increase repurchase rates, and can even prompt them to refer friends, making them a highly worthwhile investment for any store or brand.

Member achievements that build loyalty

If member points and coupons are must-have tools, member achievements are how a brand sets itself apart. Many games have achievement systems designed to build player loyalty and give players goals worth chasing.

Bring a game's achievement system into marketing and you get member achievements. OakMega's member achievements module lets you set the conditions for earning each achievement, such as responding to certain campaigns on LINE, buying specific products, or reaching a set spending amount. Any of these custom conditions can become a member achievement, and you can customize each achievement's images and text in the OakMega Social CRM dashboard so your brand's personality sticks with members.

Summary

Grounded in psychology, these three modules help you add positive reinforcement to every purchase, create anticipation for the next one, and use gamification to build up customer achievements, ultimately turning customers into VIPs with unwavering brand loyalty.

With these three tools, you no longer need to worry about block rates after your LINE campaigns. Want more ways to improve your LINE results? Don't miss OakMega's flagship 2023 event, "N-th Power Module Playbook | LINE Marketing Module Experience," where you can try 23 modules, the most in the industry, and break through your LINE growth plateau.

Register now: https://www.accupass.com/go/oakmega-marketplace