As consumers grow more privacy-conscious, Google has had to announce it will phase out third-party cookies in Chrome within the next 2 years, and Facebook has launched its Conversions API. Google’s move will reshape an online ad industry that has long run on cookies. How should marketers across industries respond to this fast-changing landscape?
With iOS 14, released last year, Apple said it would add “privacy labels” to protect its users, telling them what information apps track and letting them choose whether to allow an app to collect their data. Facebook, which relies heavily on advertising revenue, went head-to-head with Apple.
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