Inbound marketing

The Essential CRM Glossary: Key Terms and Concepts for Building Customer Relationships

For businesses, CRM is more than adopting a piece of software. It reshapes how companies sell to customers and can even transform the whole organization. This article gives you a quick grounding in the basic types of CRM, then moves on to related marketing and sales terms, so you can master the essential concepts and start building lasting customer relationships.

Howard HuangMarketing Specialist