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LINE mini app

LINE MINI App: The Last Moat for Taiwanese Brands Building Private Traffic
2026-05-28

LINE MINI App: The Last Moat for Taiwanese Brands Building Private Traffic

A LINE MINI App is a lightweight app that runs right inside LINE with no download, giving brands their own service entry point on the messaging platform where users spend the most time. In October 2025, LINE opened the platform to all, adding in-app payments and ad revenue sharing and kicking off a new phase of private traffic competition in Taiwan. For brands still relying on paid ads to buy traffic, this window is closing — and integrating a Social CRM is what turns a MINI App from an entry point into a flywheel.

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