Whether you listen to Gooaye to sharpen your gray-area thinking, unwind on weekends with the two hosts of Tai Tong, or lie awake with Tang Yang Chicken Bar's astrology deep-dives running through your head, podcasts have grown for another year. Audiences keep expanding, creators keep arriving, and content keeps getting richer. Platforms have noticed the potential and rolled out subscription business models.
In the first half of 2020, podcasts suddenly took off in Taiwan. Individuals and brands alike jumped in, from YouTubers and livestreamers to the creative industries and finance. Some, like Bailingguo News, staked their claim before podcasts were popular, while others, like Gooaye and Taiwan's No.1 Commute Brand, became overnight hits.
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