Our second CRM industry seminar of 2022 took place online on June 1, 2022. Focused on biopharma, it covered the latest digital transformation trends in the industry and how Social CRM fills the gap in last-mile behavioral data. We also invited Kao Hsing, head of biopharma at Salesforce Taiwan, who used CRM as a starting point to share “customer relationship strategies that build a first-party data mindset to improve sales performance.”

Howard HuangMarketing Specialist

2022-04-15

Can a LINE Official Account Host an Exhibition? Themed Conversations That Extend Friend Engagement [Results]

Our nearly month-long “LINE Marketing Online Interactive Exhibition” has wrapped up. Through different types of games, we engaged with over a hundred registered participants in our LINE Official Account. After completing each weekly experience, participants instantly received related information from a preset chatbot and earned one entry into a lucky draw. Here we share how the campaign ran and what it achieved, for anyone interested in hosting an exhibition on LINE or in LINE marketing.

Howard HuangMarketing Specialist

2022-03-08

Can a LINE Official Account Host an Exhibition? Themed Conversations That Extend Friend Engagement [Preparation]

Exhibitions today take more and more forms, adding interactive and immersive experiences so visitors can absorb the theme more intuitively. What happens when you combine an exhibition with LINE on your phone? We planned an online interactive exhibition on OakMega's own Official Account, themed around the app everyone knows best, LINE, and ran it for registered friends over nearly a month.

Howard HuangMarketing Specialist

2021-12-30

Automotive Success Story: A New Way to Engage Car Owners with Social CRM, Managing the Entire Relationship in Your LINE Official Account

Once a car is sold, most dealers rely on the salesperson as the only link to the owner. Brands have little visibility into owners at different lifecycle stages, data can disappear when staff leave, and customer value is hard to grow over time. Owners may also switch to cheaper independent garages once the warranty ends. Social CRM streamlines this process and uses data to make segmented owner engagement possible.

Howard HuangMarketing Specialist

2021-12-24

Automotive Success Story: Streamlining Test Drive Bookings with a LINE Official Account

Booking a test drive is the first step in winning a customer and the first point of contact between an automotive brand and a buyer. Researching online before buying a car is now a given, and it heavily shapes purchase decisions. With third-party cookies on their way out and new direct-sales models emerging, car brands need their own first-party data and direct channels to engage consumers if they want to expand their touchpoints.

Howard HuangMarketing Specialist

2021-11-24

Automaker Success Story: Turning a LINE Official Account into a MINI App for End-to-End Car Sales Service

LINE is Taiwan's most widely used messaging app, as much a part of daily life as the cars people drive every day. As the management platform for running LINE, a LINE Official Account can connect every step of the car sales journey as a MINI App, from test drive bookings to after-sales maintenance, helping automakers reach out proactively and get closer to car owners.

Howard HuangMarketing Specialist

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