Our second CRM industry seminar of 2022 took place online on June 1, 2022. Focused on biopharma, it covered the latest digital transformation trends in the industry and how Social CRM fills the gap in last-mile behavioral data. We also invited Kao Hsing, head of biopharma at Salesforce Taiwan, who used CRM as a starting point to share “customer relationship strategies that build a first-party data mindset to improve sales performance.”
Today, brands interact with customers across many devices and channels. Beyond building your own first-party database with Social CRM to understand customer behavior and shape more precise marketing strategies, optimizing every touchpoint to catch customers' attention in a limited window is a growth-hacking mindset that effectively boosts revenue.
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