With third-party data on its way out and privacy policies tightening, brands are putting more emphasis on building first-party data. In the post-pandemic era, most events still take place online. A real-name registration form that handles event sign-ups and compiles data in real time gives frontline marketing and sales teams a solid basis for strategy. Letting customers fill out forms directly in LINE, instead of opening a web browser through a LIFF app, helps you make the most of every touchpoint with your LINE friends.
Running a LINE Official Account means fielding a constant stream of questions from your LINE friends. Faced with a flood of customer service messages, most teams reply one by one, worried they’ll miss something. Keyword auto-replies help, but it’s hard to get friends to type the exact keyword you set. Is there a better way to resolve their questions? Try a customer service form on LINE.
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