
Web 3.0 isn’t a concept from the past two or three years. It was first proposed back in 2001 by Dale Dougherty, then VP at O’Reilly Media (and a key early champion of Web 2.0), in the wake of the dot-com crash. The vision was far vaguer then: the internet would simply become more personalized and customized.
ILING WuProduct Marketing Manager
As consumers grow more privacy-conscious, Google has had to announce it will phase out third-party cookies in Chrome within the next 2 years, and Facebook has launched its Conversions API. Google’s move will reshape an online ad industry that has long run on cookies. How should marketers across industries respond to this fast-changing landscape?
ILING WuProduct Marketing Manager
In a post on Google's official blog, David Temkin, Director of Product Management for Ads Privacy and Trust, said Google has received many questions about whether it will adopt alternative technologies, such as user-level identifiers, to replace third-party cookies. In fact, ad tech companies have long tried to balance consumer privacy with delivering personalized ads after third-party cookies go away.
ILING WuProduct Marketing Manager



