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The booth was packed. Then the event ended and everyone left. How Quilter kept on-site relationships alive in LINE
5,000+ migrant workers added as LINE friends in 90 days, 80%+ survey completion, and broadcast open rates holding at 60–80%. See how a closed OMO loop turns one-off events into a community you can keep growing.
Kevin WuCustomer Success Lead
When a mall gets a memory: how Park Lane by CMP turned 50,000+ LINE friends into digital members
The LINE Official Account became a gateway to everyday life: 50,000+ digital members and nearly 100,000 friends tagged by location. Inside the segmented broadcasts, OMO points, and member journeys behind it.
Kevin WuCustomer Success Lead
How does faith go digital? Ginhuan Taizihui passed 11,400 LINE friends with Social CRM
A redesigned online-and-offline journey for followers turned one-way announcements into two-way engagement. Followers no longer just receive updates; they join in and share.
Kevin WuCustomer Success Lead
Building an OMO Trade Show Experience with Social CRM [2022 Meet Taipei Recap]
2022 Meet Taipei wrapped up last Saturday. In the Small and Medium Enterprise Administration's “Next Generation, Shaping the Future” pavilion, OakMega showed how Social CRM helps brands hold meaningful conversations with customers, communicate with precision, and surface high-value VIP customers. By tying product demos to a LINE Official Account flow, we used LINE to spread the word before the show, drive booth traffic during it, and keep the conversation going afterward, beyond the limits of time and place.
Howard HuangMarketing Specialist
Social CRM vs. Traditional CRM: Keeping Up with Ever-Changing Consumer Behavior
Today's shoppers gather information both online and offline, and as consumers grow more self-aware, emotional factors increasingly shape purchase decisions. Customer relationship management is the bridge that builds warm connections between brands and consumers. In an era dominated by social apps, traditional CRM is evolving into Social CRM. To stand out in the OMO battlefield, understanding the difference between traditional CRM and Social CRM and getting a clear picture of your consumers is the most powerful weapon brands and businesses have.
Iris LiuMarketing InternStart your AI transformation today.
