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Touchpoints
How to Master Touchpoints: Three Stages of Content Marketing for Precise Customer Touchpoints
Customers can reach you through countless channels. Delivering your brand message precisely—and making every interaction count—starts with the fundamentals of touchpoints, the role content marketing plays across the customer journey, and the extra value a CRM gains from content marketing. Strengthening every customer interaction is how you stand out from the competition.
Iris LiuMarketing Intern
The Essential CRM Glossary: Key Terms and Concepts for Building Customer Relationships
For businesses, CRM is more than adopting a piece of software. It reshapes how companies sell to customers and can even transform the whole organization. This article gives you a quick grounding in the basic types of CRM, then moves on to related marketing and sales terms, so you can master the essential concepts and start building lasting customer relationships.
Howard HuangMarketing Specialist
The Data Power Brand Sales Teams Need in 2022: Boost Conversion Rates with Social CRM
Whether you sell for a B2B or B2C brand, you probably face the same problem: it’s getting harder to understand customer behavior, and your sales performance suffers. Mobile devices have fragmented the customer journey, and with third-party cookies and privacy policies in play, existing sales strategies no longer work. How can brands reach customers online and expand their customer touchpoints?
Howard HuangMarketing SpecialistStart your AI transformation today.
