B2B Sales: How to Use the LINE Playground Module to Acquire Customers More Efficiently
With OakMega's Playground module, B2B companies can use game rewards to attract prospects, nurture them afterward through their LINE Official Account, boost participation, collect more high-quality leads, and dramatically improve customer acquisition efficiency.
Samuel JengHead of Product
B2B sales is often a traditional industry with high expenses and high costs. Exhibiting at trade shows, for example, can consume far more resources than expected while doing little to improve customer acquisition.
OakMega recently partnered with a B2B company in Taiwan to launch a new solution, the LINE Playground module. It invites trade show visitors to play games as a hook to draw in prospects, helping the company win high-quality customers more effectively.
What Is Playground?
Playground is OakMega's gamified sweepstakes module. Users can play a variety of mini-games on LINE, such as the classic Russian roulette, a lucky nine-grid, or a slot machine, and the prize draw happens as part of the game, giving participants a chance to win.
The Playground module makes it easy to get offline trade show visitors playing online on their phones. Using game rewards as a hook to attract prospects not only lowers acquisition costs but also increases participation and brings in more high-quality leads.
What Are the Advantages of Playground?
The OakMega Playground module offers these advantages:
- Attract more players: Participants can play a variety of mini-games on LINE, such as the classic Russian roulette, a lucky nine-grid, or a slot machine, with the prize draw built into the game.
- Grow your LINE Official Account: Participants can add your LINE Official Account as a friend while they play, making follow-up nurturing easier.
- Increase the value of prizes: Giveaways that used to be handed out for free become Playground prizes. Freebies that nobody wanted turn into rewards only lucky winners receive.
- Win on-site, claim in-store: Asking winners to pick up their prizes at a store gives them a direct reason to visit, creating more touchpoints with frontline sales staff and greatly increasing acquisition potential.
Playground Results
Within 12 months of adopting OakMega Social CRM, our client used a booking system and follow-up KYC forms to help sales find better leads faster, cutting customer acquisition costs to 20% of the original level. Attendance at offline events run with the Playground module more than doubled. Combining online and offline results, lead collection became four times faster than before, clearly meeting the goals and KPIs the company had set for its digital transformation!
Future Applications
The OakMega Playground module isn't limited to B2B. B2C industries such as retail and finance can use it too, turning giveaways into Playground prizes to increase their value. With a “win on-site, claim in-store” rule, winners visit a store to pick up their prizes, creating more touchpoints with frontline sales staff.
Conclusion
With the Playground module, companies can effectively lower acquisition costs while increasing participation and speeding up lead collection, helping them acquire customers more efficiently and move forward with digital transformation.
To learn more about OakMega Playground and how to use it in your industry, visit the Playground module page on our website, or fill out our contact form and our sales team will get in touch to help you acquire customers more efficiently!
