Services for CFP® and AFP certificants moved into LINE: a monthly active rate above 20%, a block rate under 6%, and 1,000 professional surveys returned in two weeks.

Kevin WuCustomer Success Lead

2026-06-16

Once a pump left the factory, the customer was a stranger. How Kikawa Pump reconnected with technicians in the field

A B2B2C manufacturer opened up its channel black box with LINE Social CRM: 37% MAU, a block rate of just 4.58%, and 54% of friends verified their identity.

Kevin WuCustomer Success Lead

2025-09-19

Ten Years of Digital Transformation Talk and Still Stuck: The Three Pain Points Holding Companies Back | CEO Insight

Thirty years on, we’ve moved through the information age and the digital age, and now AI is ushering in the intelligent age. In this article, I look at the three pain points companies must solve before they can step into the intelligent age. | CEO Insight

Tia WangBrand Marketing Manager

2022-01-14

The New Trend in Customer Success: Strategies for Succeeding Alongside Customers at Every Stage of Their Journey

Customer success started in the SaaS industry. Subscriptions replaced one-time software purchases, so customers no longer had to sink huge sums into implementation and ongoing risk, and they could get up and running much faster. But with cost and risk now shifted onto the SaaS provider, customers can cancel with ease. Brands have to work harder to keep them, and that is how customer success was born.

Howard HuangMarketing Specialist

2021-12-24

Advanced LINE Marketing Guide | Handle Customer Service Requests with LINE Forms on Your LINE Official Account

Running a LINE Official Account means fielding a constant stream of questions from your LINE friends. Faced with a flood of customer service messages, most teams reply one by one, worried they’ll miss something. Keyword auto-replies help, but it’s hard to get friends to type the exact keyword you set. Is there a better way to resolve their questions? Try a customer service form on LINE.

Howard HuangMarketing Specialist

2021-12-17

What Is the Customer Lifecycle? A Strategy for Better Customer Touchpoints

Whatever your industry, winning repeat customers is a key business strategy. A 2015 study by the marketing firm Invesp found that acquiring a new customer costs five times as much as retaining an existing one, which means brands need to actively nurture relationships with loyal customers. If you deliver exactly what customers need from the Acquire stage of the customer lifecycle, you can turn them into superfans who go on to advocate for your brand to other prospects.

Howard HuangMarketing Specialist

2021-06-14

Growth and Challenges in Customer Success at OakMega: Inside a Role at a B2B Software Startup

Customer Success plays a key role in retaining customers in the software industry, but what does the job actually involve? OakMega creates value for brands through Social CRM. Over the past decade, Customer Success has been a rare role in Taiwan: it helps customers succeed with a software product, spanning training, customer service, upselling, and scenario-based marketing.

Wayne ChungCustomer Success Specialist

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