The rich menu is the storefront of a LINE account, and many brands put real effort into its format. Used well, a rich menu lets a LINE Official Account get creative and offer different features to different types of users.

ILING WuProduct Marketing Manager

2021-12-24

What Are Segment Tags? How Tagging Powers Your LINE Strategy

Since LINE Official Account 2.0 launched in 2020, businesses have been looking for new ways to run their accounts. Blasting every message to all friends had become too expensive, and brands wanted to understand their LINE friends better. Segmentation means getting to know your friends through tags. When someone adds your account, they are a blank slate: you only know their name, email, and phone number. Conversations, online behavior, clicks, interests, and preferences gradually bring their profile into focus.

ILING WuProduct Marketing Manager

2021-11-25

Switch Rich Menus in One Click: Three Industry Use Cases for Segmented Rich Menus

If you want to send segmented broadcasts to different audiences on your LINE Official Account, rich menus are a must. By building rich menus that suit different friends and pairing them with segmented broadcasts, every friend receives content that fits, which makes them stick with your Official Account. Below we introduce three ways brands use segmented rich menus to give LINE account managers more ideas for setting up and using rich menus.

Howard HuangMarketing Specialist

2021-10-29

Outgrown a Single Rich Menu? Drive Traffic in More Directions with Segmented Rich Menus

A single rich menu can no longer keep up with ever-changing marketing goals. With segmented rich menus, you can build menu content tailored to each target audience, and even swap friends’ rich menus automatically through keyword-triggered templates to match your campaigns, driving traffic across multiple channels and audiences.

Howard HuangMarketing Specialist

2021-09-16

LINE Basics: What Is a LINE Rich Menu?

Why does my LINE Official Account look just like an ordinary chat with friends? The rich menu is one of the most important features of a LINE Official Account! Here's a quick intro to what a rich menu is. A good one can drive customers to your brand website, serve as the entry point for online campaigns, and build a strong brand image.

Khan LeeCTO

2021-09-16

LINE Basics: How to Set Up a LINE Rich Menu

The rich menu is the storefront of your LINE Official Account and one of its most important features. When friends open a chat with your account, it can drive traffic to your brand website and serve as the entry point for online campaigns. So how do you set one up in the LINE Official Account Manager?

Khan LeeCTO

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