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3rd party cookie
Build First-Party Data with Social CRM to Meet the Digital Marketing Challenges of 2022
With third-party cookies losing their edge, many brands are realizing that their data sits in someone else's hands. For FMCG and household brands, customer data belongs to retail channels; ad targeting that has long relied on cookies keeps getting less accurate in a cookieless world; and consumers increasingly care about their privacy. Social CRM has become a key lever that helps brands own their customer data faster.
ILING WuProduct Marketing Manager
Build a Pool of Loyal Brand Fans: Social CRM Tags Shares to Drive Reach
In 2022, marketers’ biggest problems are “cookieless” and “tragic reach.” Spreading brand messages keeps getting harder, a nightmare for many social media managers. Yet even as the social media gold rush fades, many brands still enjoy strong attention and buzz, all thanks to fans’ affection for and trust in the brand.
ILING WuProduct Marketing Manager
Innovation? Decentralization? What Exactly Is Web 3.0?
Web 3.0 isn’t a concept from the past two or three years. It was first proposed back in 2001 by Dale Dougherty, then VP at O’Reilly Media (and a key early champion of Web 2.0), in the wake of the dot-com crash. The vision was far vaguer then: the internet would simply become more personalized and customized.
ILING WuProduct Marketing Manager
Third-Party Cookies Are Going Away. How Should Marketers Respond?
As consumers grow more privacy-conscious, Google has had to announce it will phase out third-party cookies in Chrome within the next 2 years, and Facebook has launched its Conversions API. Google’s move will reshape an online ad industry that has long run on cookies. How should marketers across industries respond to this fast-changing landscape?
ILING WuProduct Marketing Manager
After Dropping Third-Party Cookies, Google Won't Use New Technology to “Track” Users
In a post on Google's official blog, David Temkin, Director of Product Management for Ads Privacy and Trust, said Google has received many questions about whether it will adopt alternative technologies, such as user-level identifiers, to replace third-party cookies. In fact, ad tech companies have long tried to balance consumer privacy with delivering personalized ads after third-party cookies go away.
ILING WuProduct Marketing Manager
What Is Social CRM? Understanding the Essence of SCRM
Member management is often equated with customer relationship management (CRM). Social CRM goes further, helping businesses better understand customers and markets, lift conversion rates, retain customers and build long-term relationships, and extend customer LTV (lifetime value) so customers keep buying and even recommend you to others.
ILING WuProduct Marketing Manager
How to Build a First-Party Data Database: CRM Is the Only Real Cure
There are now plenty of first-party data CRM (customer relationship management) solutions, such as DMPs and CDPs. They all respond to tighter rules on collecting third-party data, as privacy regulations like the GDPR force businesses to handle user data with growing care. Yet many voices online are waiting for Google or Facebook to offer more solutions, and some see no real urgency: if Chrome blocked third-party cookies tomorrow, they argue, the urgency alone would bring all kinds of solutions.
ILING WuProduct Marketing ManagerStart your AI transformation today.
