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How Clinics Can Build a LINE Membership System from Scratch
In this article, we use three OakMega Social CRM modules and features to answer these three problems, helping you boost LINE performance fast and hit your marketing KPIs.
Samuel JengHead of Product
AI-Powered Digital Transformation for Healthcare Professional Sales: Biopharma CRM Seminar Recap
OakMega's third CRM industry seminar of 2022 took place online on September 14, continuing June's biopharma theme with strategies for building a funnel-based, integrated communication channel for healthcare professionals. This time we partnered with IBM, using its AI solutions and tools to explore how AI can be applied in biopharma and help sales teams identify high-value prospective healthcare professionals.
Howard HuangMarketing Specialist
The Essential CRM Glossary: Key Terms and Concepts for Building Customer Relationships
For businesses, CRM is more than adopting a piece of software. It reshapes how companies sell to customers and can even transform the whole organization. This article gives you a quick grounding in the basic types of CRM, then moves on to related marketing and sales terms, so you can master the essential concepts and start building lasting customer relationships.
Howard HuangMarketing Specialist
Grow Member Value with Marketing Automation: Personalized Member Experiences on LINE
Marketing automation helps brands manage members by using data to read the status and journey of each customer segment. The goal is to shorten every customer journey with precisely targeted messages and raise the value of existing customers, so they get real value from your products or services, fall in love with your brand, and even become VIP superfans who keep buying and recommend you to friends on social media.
ILING WuProduct Marketing Manager
Build First-Party Data with Social CRM to Meet the Digital Marketing Challenges of 2022
With third-party cookies losing their edge, many brands are realizing that their data sits in someone else's hands. For FMCG and household brands, customer data belongs to retail channels; ad targeting that has long relied on cookies keeps getting less accurate in a cookieless world; and consumers increasingly care about their privacy. Social CRM has become a key lever that helps brands own their customer data faster.
ILING WuProduct Marketing Manager
LINE Official Account Membership Strategy: 3 Steps to Build VIP Loyalty Through One-on-One Customer Service Chats
When a brand understands the behavioral profiles of its LINE friends, it can personalize messages, respond to questions in real time, and run precisely segmented broadcasts. On that foundation, it can turn LINE friends into loyal VIP fans and start building deeper member relationships.
Howard HuangMarketing Specialist
Build a Pool of Loyal Brand Fans: Social CRM Tags Shares to Drive Reach
In 2022, marketers’ biggest problems are “cookieless” and “tragic reach.” Spreading brand messages keeps getting harder, a nightmare for many social media managers. Yet even as the social media gold rush fades, many brands still enjoy strong attention and buzz, all thanks to fans’ affection for and trust in the brand.
ILING WuProduct Marketing Manager
The New Trend in Customer Success: Strategies for Succeeding Alongside Customers at Every Stage of Their Journey
Customer success started in the SaaS industry. Subscriptions replaced one-time software purchases, so customers no longer had to sink huge sums into implementation and ongoing risk, and they could get up and running much faster. But with cost and risk now shifted onto the SaaS provider, customers can cancel with ease. Brands have to work harder to keep them, and that is how customer success was born.
Howard HuangMarketing Specialist
LINE Marketing Playbook: Real-Name Registration Surveys in LINE with Instant Member Management
With third-party data on its way out and privacy policies tightening, brands are putting more emphasis on building first-party data. In the post-pandemic era, most events still take place online. A real-name registration form that handles event sign-ups and compiles data in real time gives frontline marketing and sales teams a solid basis for strategy. Letting customers fill out forms directly in LINE, instead of opening a web browser through a LIFF app, helps you make the most of every touchpoint with your LINE friends.
Howard HuangMarketing Specialist
What Is the Customer Lifecycle? A Strategy for Better Customer Touchpoints
Whatever your industry, winning repeat customers is a key business strategy. A 2015 study by the marketing firm Invesp found that acquiring a new customer costs five times as much as retaining an existing one, which means brands need to actively nurture relationships with loyal customers. If you deliver exactly what customers need from the Acquire stage of the customer lifecycle, you can turn them into superfans who go on to advocate for your brand to other prospects.
Howard HuangMarketing Specialist
Start Nurturing Your VIP Customers! 5 Free, Practical Tools for Managing Customer Data
With Apple's recent iOS updates adding “user-first” privacy protections, third-party cookies on their way out, and the EU's GDPR long in force, brands face huge challenges both in acquiring new customers and in maintaining existing relationships. With so much uncertainty around third-party data, brands need to actively build their own first-party databases. So how do you choose the right customer management tool?
Howard HuangMarketing SpecialistStart your AI transformation today.
