OakMega Heads to Japan for StartupGo!Go! 2022 The Pitch, Raising Social CRM's Profile Overseas
2022-12-23

OakMega Heads to Japan for StartupGo!Go! 2022 The Pitch, Raising Social CRM's Profile Overseas

After joining G Camp The Batch 6 mid-year and standing out in the competition, OakMega was recommended to exhibit in Japan at StartupGo!Go! 2022 The Pitch, the annual startup showcase hosted by StartupGo!Go! and JETRO, where it competed for the pitch prize alongside startups from around the world.

OakMega
How OakMega Social CRM Helps Brands Run Precision Marketing and Deepen Customer Relationships
2022-12-20

How OakMega Social CRM Helps Brands Run Precision Marketing and Deepen Customer Relationships

Putting serious effort into your LINE Official Account but seeing few conversions and a steadily rising block rate? Building loyal customers starts with understanding customer behavior profiles. OakMega has released free Social CRM product scenario decks for a range of industries, showing brands how to use tag management to unify fragmented consumer behavior and pair it with a full suite of segmented engagement modules to extend friend engagement at every touchpoint, driving reach and lifting conversions.

Iris LiuMarketing Intern
Building an OMO trade show experience with Social CRM: 2022 Meet Taipei recap
2022-11-25

Building an OMO Trade Show Experience with Social CRM [2022 Meet Taipei Recap]

2022 Meet Taipei wrapped up last Saturday. In the Small and Medium Enterprise Administration's “Next Generation, Shaping the Future” pavilion, OakMega showed how Social CRM helps brands hold meaningful conversations with customers, communicate with precision, and surface high-value VIP customers. By tying product demos to a LINE Official Account flow, we used LINE to spread the word before the show, drive booth traffic during it, and keep the conversation going afterward, beyond the limits of time and place.

Howard HuangMarketing Specialist
Social CRM vs. Traditional CRM: Keeping Up with Ever-Changing Consumer Behavior
2022-11-25

Social CRM vs. Traditional CRM: Keeping Up with Ever-Changing Consumer Behavior

Today's shoppers gather information both online and offline, and as consumers grow more self-aware, emotional factors increasingly shape purchase decisions. Customer relationship management is the bridge that builds warm connections between brands and consumers. In an era dominated by social apps, traditional CRM is evolving into Social CRM. To stand out in the OMO battlefield, understanding the difference between traditional CRM and Social CRM and getting a clear picture of your consumers is the most powerful weapon brands and businesses have.

Iris LiuMarketing Intern
B2B Sales: How to Use the LINE Playground Module to Acquire Customers More Efficiently
2022-11-20

B2B Sales: How to Use the LINE Playground Module to Acquire Customers More Efficiently

With OakMega's Playground module, B2B companies can use game rewards to attract prospects, nurture them afterward through their LINE Official Account, boost participation, collect more high-quality leads, and dramatically improve customer acquisition efficiency.

Samuel JengHead of Product
OakMega Service Center: Creating Value Beyond Imagination for the Biotech and Pharmaceutical Industry
2022-11-20

OakMega Service Center: Creating Value Beyond Imagination for the Biotech and Pharmaceutical Industry

OakMega Service Center delivers a complete customer service workflow: supervisors see every conversation, while tagging and segmented messaging help biotech and pharma brands run support more efficiently, market more effectively, and sell more, creating value beyond imagination.

Samuel JengHead of Product
How to Use Social CRM to Build an Exclusive Member Journey for Car Brands
2022-11-20

How to Use Social CRM to Build an Exclusive Member Journey for Car Brands

With OakMega Social CRM, an automotive brand built an owner-centric member journey, used member journeys to strengthen customer loyalty, and used owner verification to establish VIP customers, growing sales without adding headcount.

Samuel JengHead of Product
Service Centers in Biotech and Pharma: Solving Customer Problems and Driving Sales
2022-11-20

Service Centers in Biotech and Pharma: Solving Customer Problems and Driving Sales

OakMega Service Center helps biotech and pharmaceutical service teams resolve customer issues more efficiently, raise satisfaction, and grow sales, with strong results including higher service efficiency, a leaner service team, and more revenue from service-driven orders.

Samuel JengHead of Product
OakMega 2022 Q4 White Paper: One-Stop LINE Marketing, Sales, and Customer Service Experiences with Social CRM
2022-11-18

OakMega 2022 Q4 White Paper: One-Stop LINE Marketing, Sales, and Customer Service Experiences with Social CRM

OakMega offers brands the most complete and cutting-edge Social CRM service, using messaging apps to build loyal VIP customer relationships and complete first-party data. Our latest white paper, “The Complete Guide to LINE Social CRM Use Cases,” walks through one-stop strategies for marketing, sales, and customer service on LINE with success stories from three industries, helping brands use resources more efficiently and maximize sales amid a wave of inflation.

Howard HuangMarketing Specialist
Connect your LINE Official Account to a third-party API platform and grow your prospect pool with the LINE API
2022-11-11

Connect Your LINE Official Account to a Third-Party API Platform and Grow Your Prospect Pool with the LINE API

What should you weigh when choosing between the native LINE Official Account dashboard and a third-party API platform, and what does a third-party API service actually add? We use OakMega Social CRM as our example.

Howard HuangMarketing Specialist
The inflation tsunami is here: how businesses can use customer loyalty programs to keep existing customers and overcome sales slumps
2022-11-04

The Inflation Tsunami Is Here: How Businesses Can Use Customer Loyalty Programs to Keep Existing Customers and Overcome Sales Slumps

OakMega Social CRM helps businesses build a first-party database inside messaging apps with a CRM system, use a marketing flywheel to extend the reach of their messages to existing customers, and optimize every touchpoint, so they can launch a customer loyalty program amid the 2022 inflation wave, keep customers, and overcome sales slumps.

Howard HuangMarketing Specialist
Catch the border-reopening flight! Three strategies for KOLs to build a loyal fan base on LINE
2022-11-03

Catch the Border-Reopening Flight! Three Strategies for KOLs to Build a Loyal Fan Base on LINE

Taiwan’s borders, closed during the pandemic, officially reopened last month, and the 0+7 quarantine policy is bringing travel back in force. For nano- and micro-influencers and bloggers with 1,000 to 100,000 followers, an emotional connection with fans is the foundation of steady traffic growth. Holding on to that traffic doesn’t have to mean constantly creating new content: by combining new and existing content through Social CRM and pairing it with LINE scenario design, you can engage loyal fans deeply, ride the reopening wave, and build a top-tier pool of loyal fans.

Iris LiuMarketing Intern
How Does the LINE API Work? How APIs Help Brands Improve Member Management
2022-09-30

How Does the LINE API Work? How APIs Help Brands Improve Member Management

In the membership economy, building customer-centric interactions and data-driven strategies on the front line isn't enough. Whether a brand can activate its internal data and use it in real time is what makes or breaks a data-driven strategy, and APIs are the bridge that brings that data to life.

Howard HuangMarketing Specialist
LINE Marketing Playbook: Three Essentials for Early-Stage LINE Membership Programs That Build Loyal Fans
2022-09-26

LINE Marketing Playbook: Three Essentials for Early-Stage LINE Membership Programs That Build Loyal Fans

Membership programs have become a hot battleground for brands again over the past year or two. As customer behavior grows fragmented and omnichannel, brands are looking to unify their conversation channels with members and turn one-way, one-off interactions like point cards and mileage into deep two-way relationships.

Howard HuangMarketing Specialist
AI-Powered Digital Transformation for Healthcare Professional Sales: Biopharma CRM Seminar Recap
2022-09-23

AI-Powered Digital Transformation for Healthcare Professional Sales: Biopharma CRM Seminar Recap

OakMega's third CRM industry seminar of 2022 took place online on September 14, continuing June's biopharma theme with strategies for building a funnel-based, integrated communication channel for healthcare professionals. This time we partnered with IBM, using its AI solutions and tools to explore how AI can be applied in biopharma and help sales teams identify high-value prospective healthcare professionals.

Howard HuangMarketing Specialist
Reach Out with Genuine Care on LINE the Moment an Earthquake Hits
2022-09-21

Reach Out with Genuine Care on LINE the Moment an Earthquake Hits

Last weekend, Taiwan was hit by a magnitude 6.8 earthquake, and LINE activated its “LINE Safety Check” feature for the first time. No typing needed: one tap lets friends and family know you're safe. Did you know a LINE Official Account can also use one-tap interactions so brands can show customers they care right after a disaster strikes?

Iris LiuMarketing Intern
What Is an Ideal Customer Profile? How to Use It with Buyer Personas to Find Prospects and Optimize Your Sales Process
2022-09-09

What Is an Ideal Customer Profile? How to Use It with Buyer Personas to Find Prospects and Optimize Your Sales Process

An ideal customer profile helps brands reach prospects more precisely when setting sales goals and running the sales process. So how do you build an ideal customer profile for your brand? And how does it differ from a buyer persona in definition and use cases?

Howard HuangMarketing Specialist
SparkLabs Taipei Demo Day 7: Key Takeaways
2022-09-02

SparkLabs Taipei Demo Day 7: Key Takeaways

SparkLabs Taipei Demo Day 7 took place this Wednesday (8/31), with the seventh batch of startups covering robotic process automation, healthcare, smart logistics, and more. In his opening remarks, co-founder and managing partner Edgar Chiu announced that the accelerator is now SparkLabs Taiwan, aiming to connect startups' solutions with more long-term partners, help them grow from Taiwan to the world, break tradition, and embrace innovation.

Howard HuangMarketing Specialist
How to Master Touchpoints: Three Stages of Content Marketing for Precise Customer Touchpoints
2022-08-29

How to Master Touchpoints: Three Stages of Content Marketing for Precise Customer Touchpoints

Customers can reach you through countless channels. Delivering your brand message precisely—and making every interaction count—starts with the fundamentals of touchpoints, the role content marketing plays across the customer journey, and the extra value a CRM gains from content marketing. Strengthening every customer interaction is how you stand out from the competition.

Iris LiuMarketing Intern
OakMega 2022 Q3 White Paper: The Complete Guide to CRM for the Biotech and Pharmaceutical Industry
2022-08-26

OakMega 2022 Q3 White Paper: The Complete Guide to CRM for the Biotech and Pharmaceutical Industry

This white paper matches common symptoms with the right digital transformation prescriptions, explains why Social CRM effectively addresses where the industry stands today, and shares insights from OakMega as the leading Social CRM provider helping biotech and pharma companies break through in digital transformation.

Howard HuangMarketing Specialist
What Is Customer Loyalty? Upselling Strategies That Build Loyalty Across the Customer Journey
2022-08-26

What Is Customer Loyalty? Upselling Strategies That Build Loyalty Across the Customer Journey

Did you know acquiring a new customer costs five times as much as retaining an existing one? Brands naturally want to grow their pool of prospects and stand out from the competition. But as engagement channels multiply and prospect behavior grows fragmented and harder to read, keeping existing customers and raising their lifetime value is a priority no brand can ignore. Customer loyalty is a key strategy for understanding your existing customers and sustaining those relationships.

Howard HuangMarketing Specialist
The Essential CRM Glossary: Key Terms and Concepts for Building Customer Relationships
2022-08-19

The Essential CRM Glossary: Key Terms and Concepts for Building Customer Relationships

For businesses, CRM is more than adopting a piece of software. It reshapes how companies sell to customers and can even transform the whole organization. This article gives you a quick grounding in the basic types of CRM, then moves on to related marketing and sales terms, so you can master the essential concepts and start building lasting customer relationships.

Howard HuangMarketing Specialist
OakMega 2022 Q2 White Paper: Building a Successful Post-Sales Customer Experience with CRM
2022-08-19

OakMega 2022 Q2 White Paper: Building a Successful Post-Sales Customer Experience with CRM

OakMega’s latest white paper, the “2022 Brand Customer Retention White Paper,” takes a customer lifecycle view to show how brands can use Social CRM and other martech tools to understand existing customers’ behavior in the post-sales stage, deliver tailored experiences to each customer group, and raise customer retention.

Howard HuangMarketing Specialist
Inside the OakMega Design Team: Building a Social CRM Identity Around “Relationships First, Purchases Second” with Color Psychology
2022-08-03

Inside the OakMega Design Team: Building a Social CRM Identity Around “Relationships First, Purchases Second” with Color Psychology

The new “OakMega 3.0” visual identity officially launched on Monday, August 1! This year (2022) also marks OakMega’s third anniversary. We sat down with Amber & Samuel, the designers behind our new corporate identity, to talk about the jump from 2.0 to 3.0: how color psychology shaped the new logo and design elements, and how they built a Social CRM brand around “relationships first, purchases second.”

Howard HuangMarketing Specialist
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